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YIYUAN OFFICE BUILDING, FRIENDSHIP HOTEL, NO 1 SOUTH ZHONGGUANCUN STREET, HAIDIAN DISTRICT, BEIJING 100873, CHINA
Tel:
Work +86 10 6892 1000
Fax:
Fax +86 10 6894 8030
Email:
Web:
www.wanhuida.com
Wanhuida Peksung, Cindy Shu Qi ZHEN, Beijing, CHINA

Cindy Shu Qi ZHEN

Tel:
Work +86 21 6448 6066
Email:
Web:
www.wanhuida.com
Wanhuida Peksung

Position

Partner

Career

Cindy Shu Qi ZHEN is a Partner at Wanhuida Peksung, practicing from the firm’s Shanghai office since January 1, 2016.

Cindy’s practice primarily focuses on litigating intellectual property disputes, planning, formulating and executing brand expansion and globalization strategy, managing IP portfolio as well as advising and executing IP-related protection, defense and enforcement strategy.

Cindy has been practising intellectual property laws since 2000. She used to serve the IP Group of Baker & McKenzie for around 10 years, representing the IP interests of over 30 clients covering wide industry and some Fortune 500 Corporations in various administrative and legal actions, as well as other non-contentious matters.

Cindy later joined Diageo Plc as its Regional IP Legal Director, looking after Diageo’s IP matters in Greater China and North Asia. Prior to joining the firm, Cindy served as the IP & Regulatory Legal Counsel for The Hershey Company, overseeing its IP matters in Asia, EU, Middle East and Africa region. In the capacity of in-house counsel of the multinationals, Cindy routinely took a lead in the corporation’s global IP projects initiated from the responsible regions and collaborated on a frequent basis, internal and external resources to cater to the corporation’s various IP demands.

In 2017, Cindy is elected member of the Enforcement Committee of the International Trademark Association for the 2018–2019 term.

Languages

English, Chinese

Member

ACLA, INTA

Education

  • LLM (US Laws) -- School of Law, Washington University in St. Louis, 2015
  • LLM (Information Technology Laws) -- School of Law, University of Hong Kong, Hong Kong, 2006
  • MBA (Marketing) -- Graduate School of Business Management, University of California, Riverside, USA, 1994
  • LLB (International Laws) -- School of Law, Jilin University, Changchun, China, 1990

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Legal Developments by:
Wanhuida Peksung

  • WHD IP Express No.1 2012/11

    CMTO Classification Is Not the Sole Criterion for Assessing the Similarity of Goods and Service
    - Wanhuida Peksung

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