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Wanhuida Peksung, Dr Juris Hui Huang, Beijing, CHINA

Dr Juris Hui Huang

Work +86 10 6892 1000
Wanhuida Peksung


Senior Partner


Dr. HUANG Hui is a Senior Partner at Wanhuida Peksung, a leading Chinese IP service powerhouse formed by the merger of WAN HUI DA Law Firm & IP Agency and PEKSUNG IP Ltd in November 2016.

Dr. HUANG is a multi-faceted intellectual property counsel with stellar academic credentials on China’s trademark legislation and practice and a veteran lawyer who represents clients in all levels of Chinese courts up to the Supreme People’s Court in a wide variety of intellectual property litigations, some of which have become landmark cases.

Prior to joining the firm, Dr. HUANG served 12 years at the State Administration for Industry and Commerce, where he gained a profound understanding of the lifecycle of trademark proceedings both in theory and in practice. Fascinated by the intellectual property law, he studied international industrial property law and graduated from the Center of International Study of Industrial Property (CEIPI), Robert Schuman University (later known as the University of Strasbourg) in France. He then conducted academic research on the protection of well-known trademarks at the China Academy of Social Sciences ("Legal Protection of Well-Known and Famous Marks") (Law Press, 2001), where he studied under Professor ZHENG Chengsi, the nation’s pioneer intellectual property expert and was finally awarded the first J.D. on trademark Law in China.

Ever since joining the private practice in 2002, Dr. HUANG has been prosecuting and litigating IPRs, fighting for the clients in their most intricate matters before the nation’s IPR administrative agencies and judiciary, protecting and defending client’s interests and helping advancing China’s legal fronts.

Dr. HUANG is also a prolific writer. He authors or co-authors a dozen IPR-related publications, including “Zheng Chengsi IP Anthology ­--- Trademark & Unfair Competition”, “Trademark Law” (Trademark Law textbook used by most Chinese law schools) (1st and 2nd Edition), “Legal Protection for Well-known and Famous Marks” (Key project of China Academy of Social Sciences), “Intellectual Property in European Union” (the first systematic introduction of EU IPR legislation in Mainland China), as well as the “Trademark Laws of Twelve Nations”. He translates the Intellectual Property Code of France (Legislative Part) (1st and 2nd Edition) and has been the executive editor of “China Trademark Report” since 2003. He is also the co-author of the “Q&A of the WTO Agreement” and the “Trademark Litigation Law Manual”, member of the editorial board of “China Trademark Magazine”, as well as the contract editorial board member of “Judge’s Analysis on Difficult Trademark Cases Handled by Beijing Courts”. He has also authored or co-authored scores of treatise published in Chinese, English and French, including “Is OEM use trade mark infringement?” (Managing Intellectual Property, China IP Focus, 2015) and “Tackling OEM infringement in China” (INTA Daily News, 2016).

On account of his expertise in the Trademark Law, Dr. HUANG has been vigorously involved in the initial drafting and subsequent amendments to China’s major trademark-related laws, regulations, judicial interpretations, as well as regulatory documents. He was also invited to contribute to the formulation of China’s “National Trademark Strategy”.

Dr. HUANG was named by the Ministry of Commerce of P.R.C. as the Member of the Expert Panel of the ministry’s “Helping Center for Protecting Enterprise Intellectual Property Rights Overseas”.

In 2012, Dr. HUANG entered the first list of “National Intellectual Property Leading Individuals” released by the State Intellectual Property Office. He is one of the twenty leading individuals of the intellectual property service industry in this 81-nominee list.

In 2013, Dr. HUANG was elected Chair of the China Trademark Office Subcommittee of the Trademark Office Practices Committee (TOPC) of the International Trademark Association (INTA) for the 2014/15 term.

In 2015, Dr. HUANG was elected Chair of the Special Committee on Piracy and Counterfeiting of International Association for the Protection of Intellectual Property (AIPPI) Chinese National Group for the 2015-2016 term.

Membership & Qualification 

  • Chair of the Special Committee on Piracy and Counterfeiting of AIPPI Chinese National Group (2015-2016 term)
  • Chair of the China Trademark Office Subcommittee of the INTA Trademark Office Practices Committee (TOPC) (2014-2015 term)
  • Expert of the State Intellectual Property Strategy Think Tank
  • Expert of Beijing High-profile Intellectual Property Talent Pool
  • Member of the expert panel of Zhongqi Trademark Verification Center
  • Council member of China Intellectual Property Society
  • Vice Chairman of IPRC Intellectual Property Right Center
  • Adjunct Research Fellow of Intellectual Property Center of China Academy of Social Sciences
  • Arbitrator of Domain Name Dispute Resolution Center of CIETAC
  • Adjunct professor of IP Law School of Renmin University of China
  • Guest professor of the Center of International Study of Industrial Property (CEIPI) of the University of Strasburg
  • Guest professor of the Law School of Beijing Foreign Studies University
  • Member of the Expert Panel of the “MOC Helping Center for Protecting Enterprise Intellectual Property Rights Overseas”
  • Member of the Professional Advisory Board of Beijing People’s Procuratorate No. 1 Branch
  • Adjunct professor of School of Juris Master, China University of Political Science and Law
  • Adjunct professor of Yantai University
  • Professor of Tianjin IPR Institute of Vocational Education
  • Adjunct researcher of the IPR Research Center of Southwest University of Political Science & Law
  • Contract research fellow of the IPR Research Institute of Shenzhen University


  • National Intellectual Property Leading Individual by the State Intellectual Property Office of the P.R.C. (2012)
  • Leading Individual by Chambers & Partners (2011, 2012)
  • Outstanding Individual by WTR (World Trademark Review) 1000-The Definitive Guide to Trademark Legal Services (2011-2017)
  • Recommended IP Lawyer of The Asia Pacific Legal 500 (2015-2016)
  • IP STAR in China by prestigious international IP media Managing Intellectual Property (2015-2017)
  • Leading Lawyer in the practice area of intellectual property in China by Asialaw Profiles - premium legal directory for domestic law firms in Asia-Pacific (2016)
  • Leading Intellectual Property Lawyer in China by “China Law & Practice” - a leader in specialized industry news and information (2015)


French, English, Chinese




  • BA, China Foreign Affairs University (1986-1990)
  • LLM, Centre of International Study of Industrial Property (CEIPI) of Robert Schuman University (later known as the University of Strasbourg) (1991-1992)(majoring in intellectual property)
  • J.D., China Academy of Social Sciences (1997-2000)(Trademark Law).

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Wanhuida Peksung

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