Firm Profile > Chooi & Company and Cheang & Ariff > Kuala Lumpur, Malaysia

Chooi & Company and Cheang & Ariff

Dispute resolution Tier 1

Chooi & Company and Cheang & Ariff's practice spans corporate and commercial litigation as well as criminal law and public interest disputes. 'Top litigator' Loh Siew Cheang heads the practice and focuses on high-profile business and corporate disputes, while Ira Biswas has particular insolvency law, commercial frauds, and banking litigation expertise. Other names to note include Christopher Leong, who has experience in a range of corporate disputes, as well as administrative law, and public interest litigation; Cindy Goh Joo Seong, who handles a range of commercial disputes, intellectual property and contentious tax matters, and senior associate Ariel On Xiu Tao.


With the uncertainties of litigation, the least you can do is be certain of the quality of the lawyers representing you.

They were able to intricately dissect the issues and able to execute or defend the issues that we had.

A top litigation practice in KL.

Cindy Goh is an exceptional litigation lawyer with an ability to provide in-time practical advice that makes business sense.

Cindy Goh Joo Seong genuine interest in getting good outcomes for her clients. Forte is in intellectual property.

Dato Loh Siew Cheang is the leading authority on company law and a formidable appeal advocate.

Tan Ming Li is approachable, practical and experience in corporate matters.

Chong Wei Lung is practical, experienced and knowledgeable.

Abdullah Abdul Rahman-strategic and experienced litigation.

Dato’ Loh is highly experienced with a good ability to get an overview of highly complex litigation and very sound judgment.

Kelvin Seet a top litigator, very much a details man – a safe pair of hands, with good insight and an imaginative approach to problem-solving.

Key clients

Loob Holding Sdn Bhd

Convoy Global Holdings and its group of companies (Hong Kong)

Chew Meu Jong

Boulevard Plaza Sdn Bhd

AirAsia Berhad

AirAsia X Berhad

Azimuth Marine Sdn Bhd

Econsave Cash & Carry Sdn Bhd

Arkema Thiochemicals Sdn Bhd

Green Packet Berhad

Intellectual property Tier 1

Attracting praise for 'reasonable fees and outstanding service', the intellectual property team at Chooi & Company and Cheang & Ariff is best known for IP litigation, particularly patent and trade mark disputes. The group counts several well-known international brands among its clients, with expertise advising fashion, cosmetic and personal care brands, such as Arcadia Group, Estee Lauder and Mandom Corporation. Cindy Goh Joo Seong focuses on trade mark, copyright, patent and industrial design litigation, but also regularly provides brand protection advice to clients. Senior associate Keong Ming Wai continues to build a reputation for contentious matters.


The team works well together. When the lawyer in charge of the case is not available to respond to us, their team works well in coordinating within the team and responds to us promptly.

The advice provided by the CCA is detailed and cautious. From our experience working with them, we’ve never encountered any apparent weakness that has affected negatively on their work.

Mr Lim Kuan and Ms Cindy Goh Joo Seng are very professional and provide timely advice and ensure the optimal result is achieved based on logic, goals and legal parameters.

The stand-out partners and associates we would recommend are: The standout partners and associates we would recommend are: Cindy Goh Joo Seong, Keong Ming Wai, Hayden Tan.

Key clients

Monier Group

Kawasaki  Group

Petronas Group

Grand Hyatt

Arcadia Group

Mandom Corporation

Parkson Group

University of Oxford

Kyocera Group

Estee Lauder Group

Capital markets Tier 2

The capital markets team at Chooi & Company and Cheang & Ariff is particularly strong for equity capital market transactions and frequently advises on domestic and cross border offerings. Corporate and securities law expert Tan Ming-li heads the team and handles a range of capital market matters; Yeat Soo Ching and Yoon Ming Sun have particular experience assisting clients with IPOs, while Evelyn Chan Cher Yeen is a name to note for debt transactions.

Key clients

JAKS Resources Berhad

OCBC Bank (Malaysia) Berhad

StashAway Malaysia Sdn Bhd

Techbond Group Berhad

Gagasan Nadi Cergas Berhad

GDB Holdings Berhad

Sunsuria Berhad

Common Ground Works Sdn Bhd

Corporate and M&A Tier 2

Chooi & Company and Cheang & Ariff's corporate and M&A team has been active in advising on foreign direct investments into Malaysia, as well as on the Malaysian aspects of international transactions. Chooi Mun Sou, who has a breadth of experience in cross-border instructions, and corporate and securities expert Tan Ming-li jointly lead the practice. The group continues to benefit from increased strength in depth following the merger of legacy firms Chooi & Company and Cheang & Arif in June 2018, and has further grown its partner ranks with the promotion of Tiu Gi Gyn, who focuses on advising on foreign direct investments into Malaysia.

Key clients

Bio Osmo Berhad

Halex Holdings Berhad

ImpackOne Sdn Bhd

KA Petra Sdn Bhd

CBL (Asia) Ltd)

Daiman Development Berhad

IGB Berhad

South East Asia Auto Parts Sdn Bhd


Banking and finance Tier 3

The banking and finance team at Chooi & Company and Cheang & Ariff has experience across the full range of domestic, offshore and cross-border, conventional and Islamic financing. It is instructed by both domestic and international banks, including ICICI Bank and Malayan Banking, in addition to corporate borrowers. Loy Tuan Bee advises on project and structured finance, syndications and ship and aircraft financing. Other names to note include Chooi Mun Sou, who handles a range of corporate matters as well as project financing, and Chong Wei Lung, whose experience spans capital market transactions, corporate banking and financing and restructuring. Karen Cheah Yee Lynn and Adriel Lau Jin Son are also names to note.

Key clients

ICICI Bank Limited, Singapore Branch

Malayan Banking Berhad

Labour and employment Tier 3

Highlighted as 'a truly a great team with charismatic individuals', Chooi & Company and Cheang & Ariff's employment and immigration practice group assists its impressive client roster — which includes Mondelez Malaysia, Agoda International and IHI Corporation — with a range of contentious and advisory matters. The 'remarkable' Yap Yeong Hui handles a range of matters with particular experience in representing clients in unfair dismissal claims at the Industrial Court and heads up the practice alongside corporate partner Brian ML Foong.


They are able to ‘see’ bigger issues which are not apparent from the scant information given to them (due to confidentiality reasons).

This practice is unique because the very first contact made was treated with TLC (tender, love and care).’

Yap Yeong Hui always accommodates our tight timelines and our request for free written advise.

Yap Yeong Hui is very responsive and knowledgeable.

Yap Yeong Hui was outstanding. He is a people person first and then a lawyer.

They also had an exceptionally professional and efficient reception making me feel welcome during calls and visits to the office.

Key clients

Cadbury Confectionery Sales (M) Sdn Bhd

IHI Corporation

Secure Parking Corporation Sdn Bhd

Genting Berhad

Agoda International Malaysia Sdn Bhd

Zhejiang Elegant Prosper (Malaysia) Sdn. Bhd.

OrangeBeam Berhad (previously known as Putra Perdana Construction Sdn. Bhd.)

IKO Industries Ltd

Mondelez Malaysia Sdn Bhd

PJD Hotels Sdn Bhd (a subsidiary of OSK Holdings Berhad)

Fieldcore Services Solutions Sdn Bhd

Projects and energy Tier 3

Chooi & Company and Cheang & Ariff's energy, projects and infrastructure practice is highlighted particularly for its expertise in the power industry with recent work highlights including advising Tenaga Nasional Berhad on the preparation of the tender documents and template power purchase agreement for the third phase of its large scale solar project. Rosey Lim Chu Ai heads up the practice and has experience advising on a range of contentious and non-contentious matters in construction and infrastructure projects.

Real estate and construction Tier 3

The real estate practice group at Chooi & Company and Cheang & Ariff has been active in advising its client roster which includes developer and corporations on real estate transactions. Corporate partner Mun Sou Chooi heads up the team which includes Wei Lung Chong.

Key clients

Premier Place Property Sdn Bhd, a subsidiary of JAKS Resources Group

Pulai Springs Resort Berhad, a subsidiary of Pulai Springs Group

Chooi & Company and Cheang & Ariff merged to form Chooi & Company + Cheang & Ariff on 29 June 2018.

Since their respective establishment, both firms have grown to become recognised and respected, and have been consistently ranked as leading law firms in Malaysia, for both their dispute resolution practice and corporate and financial services practice. Individual lawyers in both firms are consistently ranked and recognised in leading publications for the high quality of their work.

With a combined experience of more than 80 years, the Firm offers a full range of legal services to support and enhance our clients’ business needs and to deal with their legal concerns both locally and globally through our association with international networks.

In delivering high quality and innovative legal solutions to its clients in this fast-changing environment, the Firm remains firmly committed to upholding the timeless values of integrity, independence and excellence.

Photo Name Position Profile
Mr Abdullah Abdul Rahman  photo Mr Abdullah Abdul Rahman
Ms Shamala Devi Balasundaram  photo Ms Shamala Devi Balasundaram
Ms Ira Biswas  photo Ms Ira Biswas
Ms Vendee Chai  photo Ms Vendee Chai
Ms Janet Chai Pei Ying  photo Ms Janet Chai Pei Ying
Ms Evelyn Chan Cher Yeen  photo Ms Evelyn Chan Cher Yeen
Ms Karen Cheah Yee Lynn  photo Ms Karen Cheah Yee Lynn
Ms Cindy Cheang Foong Kim  photo Ms Cindy Cheang Foong Kim
Mr Anson Chee Weng Kian  photo Mr Anson Chee Weng Kian
Mr Thong Chee Whei  photo Mr Thong Chee Whei
Ms Jessalyn Cheong Yi Wen  photo Ms Jessalyn Cheong Yi Wen
Ms Ooi Chia Rou  photo Ms Ooi Chia Rou
Mr Charles Chong Tet Hong  photo Mr Charles Chong Tet Hong
Mr Ryan Chu Soon Wei  photo Mr Ryan Chu Soon Wei
Ms Jessie Yong Chui Wen  photo Ms Jessie Yong Chui Wen
Ms Jolene Chung Yen Nie  photo Ms Jolene Chung Yen Nie
Ms Goh Ee Von  photo Ms Goh Ee Von
Mr Andrew Fernandez  photo Mr Andrew Fernandez
Mr Brian ML Foong  photo Mr Brian ML Foong
Ms Tiu Gi Gyn  photo Ms Tiu Gi Gyn
Ms Cindy Goh Joo Seong  photo Ms Cindy Goh Joo Seong
Ms Najwa Hanee Hazza  photo Ms Najwa Hanee Hazza
Ms Ng  Ju Lee  photo Ms Ng  Ju Lee
Mr Tan Jun Kit  photo Mr Tan Jun Kit
Ms Lim Kar Mern  photo Ms Lim Kar Mern
Mr Eng Kar Wei  photo Mr Eng Kar Wei
Ms Lim Ke Xin  photo Ms Lim Ke Xin
Ms Tay Kitman  photo Ms Tay Kitman
Mr Kenneth Koh Zhong Wey  photo Mr Kenneth Koh Zhong Wey
Ms Angelina Kok Siaw Ching  photo Ms Angelina Kok Siaw Ching
Mr Lim Kuan  photo Mr Lim Kuan
Mr Adriel Lau Jin Son  photo Mr Adriel Lau Jin Son
Ms Lim Lay Yee  photo Ms Lim Lay Yee
Mr Christopher Leong  photo Mr Christopher Leong
Ms Michelle Leong Yee May  photo Ms Michelle Leong Yee May
Ms Ling Li Ching  photo Ms Ling Li Ching
Ms Leong Li Sze  photo Ms Leong Li Sze
Mr Lim Liang Hao  photo Mr Lim Liang Hao
Mr Sebastian Liew Tzen Jue  photo Mr Sebastian Liew Tzen Jue
Ms Heidi Lim Ai Yuen  photo Ms Heidi Lim Ai Yuen
Ms Rosey Lim Chu Ai  photo Ms Rosey Lim Chu Ai
Mr Hao Han Loo  photo Mr Hao Han Loo
Mr Lester Lu Yeong Wen  photo Mr Lester Lu Yeong Wen
Ms Wong Mei Ying  photo Ms Wong Mei Ying
Mr Yoon Ming Sun  photo Mr Yoon Ming Sun
Mr Keong Ming Wai  photo Mr Keong Ming Wai
Ms Tan Ming-li  photo Ms Tan Ming-li
Mr Derrick Moh Ka Yew  photo Mr Derrick Moh Ka Yew
Mr Chooi Mun Sou  photo Mr Chooi Mun Sou
Ms Hana Musfirah binti Mohd Sofie  photo Ms Hana Musfirah binti Mohd Sofie
Mr Jimmy Ng Chwe Hwa  photo Mr Jimmy Ng Chwe Hwa
Ms Ariel On Xiu Tao  photo Ms Ariel On Xiu Tao
Mr Kenson Ong Poh Hong  photo Mr Kenson Ong Poh Hong
Ms Adelin Phung Phui Lin  photo Ms Adelin Phung Phui Lin
Ms Siew See See  photo Ms Siew See See
Mr Kelvin Seet Wan Nam  photo Mr Kelvin Seet Wan Nam
Ms Lee Sen Ching  photo Ms Lee Sen Ching
Mr Kok Shaun Fei  photo Mr Kok Shaun Fei
Ms Koay Shiau Ven  photo Ms Koay Shiau Ven
Dato Loh Siew Cheang  photo Dato Loh Siew Cheang
Ms Priyanka Sivanath  photo Ms Priyanka Sivanath
Ms Yeat Soo Ching  photo Ms Yeat Soo Ching
Mr Loh Su Hean  photo Mr Loh Su Hean
Mr Hayden Tan Chee Khoon  photo Mr Hayden Tan Chee Khoon
Mr Henry Tan Hup Yiak  photo Mr Henry Tan Hup Yiak
Ms Annabel Tan Sher May  photo Ms Annabel Tan Sher May
Ms Verene Tan Yeen Yi  photo Ms Verene Tan Yeen Yi
Ms Joanne Teo Ying Rui  photo Ms Joanne Teo Ying Rui
Mr Heng Tseng Wen  photo Mr Heng Tseng Wen
Mr Loy Tuan Bee  photo Mr Loy Tuan Bee
Mr Lim Tuck Sun  photo Mr Lim Tuck Sun
Ms Sherleen Tung Pui Sarn  photo Ms Sherleen Tung Pui Sarn
Ms Nicole Fiona Wee Sue-Ren  photo Ms Nicole Fiona Wee Sue-Ren
Mr Chong Wei Lung  photo Mr Chong Wei Lung
Ms Jenitha William  photo Ms Jenitha William
Ms Mandy Wong Jing Yun  photo Ms Mandy Wong Jing Yun
Mr Joachim Francis Xavier  photo Mr Joachim Francis Xavier
Miss Eolanda Yeo  photo Miss Eolanda Yeo
Mr Yap Yeong Hui  photo Mr Yap Yeong Hui
Mr Dennis Yuean Jin Han  photo Mr Dennis Yuean Jin Han
Mr Ooi Zhi Ping  photo Mr Ooi Zhi Ping
Mr Lau Zhong Yan  photo Mr Lau Zhong Yan
Number of lawyers : 88
Bahasa Malaysia
Managing Partner : Dato’ Loh Siew Cheang,
Managing Partner : Christopher Leong,
Partner : Chooi Mun Sou,
Partner : Loy Tuan Bee,
Partner : Ira Biswas,
Partner : Tan Ming-li,

CLIENT: Gauri Kumarashwaran
COMPANY/FIRM: Proton Holdings Berhad
TESTIMONIAL: We are very pleased with the legal services provided Mr Lim Tuck Sun and his able team of lawyers. We are assured that our legal cases are properly managed and dealt with expeditiously. We are updated regularly on developments in our cases. Mr Lim and his team are easily accessible on short notice for advice on urgent matters. Excellent turnaround time.

CLIENT: Redza Goh
COMPANY/FIRM: Petronas ICT Sdn. Bhd.
TESTIMONIAL: Petronas ICT Sdn. Bhd., as the wholly owned subsidiary of PETRONAS, provides and manages the ICT requirements of the PETRONAS group of companies worldwide. With our sheer volume of contracts and tight timelines, we are well supported by the firm’s corporate team with their high responsiveness and quality client-lawyer communication. Raphael Tay has an in-depth understanding of both the legal aspects and commercial needs in respect of ICT matters but most importantly, Raphael and his team appreciate the pitfalls of the IT and software industry and are able to provide us with practical legal solutions to our problems.

CLIENT: Sharon Tan
COMPANY/FIRM: Asia Assistance International
TESTIMONIAL: Our company, Asia Assistance International, went through an M&A exercise where our shareholders sold our entity to a large French Group. The entire negotiation process up till the completion of the sale & purchase agreement took over one year.  We would not have been able to complete the deal if it was not for the professional advice and support from the Chooi & Company’s corporate team lead by Raphael Tay. On top of the sound legal advice, they also helped us to see things from the business perspective, which was very crucial for our decision-making of major terms and conditions.

CLIENT: Quek Wee Kee

COMPANY/FIRM: RTS Technology Sdn Bhd


“I am the General Manager of RTS Technology Sdn Bhd – technopreneur driven specialising in providing end-to-end solution for Intelligent Transportation System (ITS). Our interaction with Chooi & Co goes way back during its founder’s era when my MD / Founder sold the first word processer unit to the firm. We discovered we both shared the common business culture and value based on trust and integrity, and the courage to speak and do the right thing. We are pleased with their capable team in understanding our business contextually, ensuring our legal case is being meticulously managed with great passion and drive.”

CLIENT: Anthony Leo Blum



“Having a professional person instil genuine confidence, while being hampered by a great distance, is rare. Alwin and his team have approached my situation with a commendable level of humanity and an impressive display of resolve. These are fine people, and I am thoroughly satisfied with their every effort on my behalf.”