Firm Profile > Dej-Udom & Associates Attorneys-at-Law > Bangkok, Thailand

Dej-Udom & Associates Attorneys-at-Law

Intellectual property Tier 2

Dej-Udom & Associates Attorneys-at-Law acts for Thai and international companies in contentious and non-contentious IP matters involving trade secrets, domain names, patents, trade marks, and copyrights. Key figures in the team include managing partner Dej-Udom KrairitDr Poondej Krairit, who leads the IP department and has expertise in patent and trade mark matters, and Punjaporn Koslkitiwong, who heads the IP litigation practice. Budsayamas Pooreesathian works on patent and trade mark prosecution as well as infringement matters.

Practice head(s):

Dej-Udom Krairit; Poondej Krairit; Punjaporn Koslkitiwong

Other key lawyers:

The firm: Dej-Udom & Associates Attorneys-at-Law is an independent law firm in Bangkok. Established in 1986, the firm flourished and grew into a full-service law firm, offering partner-led counsel in litigation, immigration and employment, intellectual property, corporate matters, taxation, and financial markets and investment. It vigorously pursues being a law firm of choice for foreign multinationals and investors, Thai enterprises and listed companies on matters ranging from cross-border investment and trade to intellectual property and the formation of juristic entities. It is an established, trustworthy presence in Thailand and throughout its well-known network in six continents. The firm’s lawyers, assistants, and supporting staff deliver in-depth legal services to a diverse client base that values expert counsel, astute representation, and prompt attention.

Areas of practice: Litigation: the litigation department offers expert counsel on legal matters under Thai law and handles complex, high-value dispute resolution in a wide range of litigation cases in Thailand’s civil and criminal courts. The department has extensive expertise in dealing with all Thai judicial instances, as well as the public prosecutors and the different police authorities, and vigorously represents cases from the Courts of First Instance to the Courts of Appeal to the Supreme Court.

Immigration and employment: the immigration and employment department offers expert advice and handles all aspects of employment under Thai law from the work permit and visa for a foreign employee to work in Thailand and the correct visas for their family, to all of the employment and immigration matters for an overseas company doing business in the kingdom. The firm also routinely assists a number of international relocation service providers whose clients are large multinational corporations.

Intellectual property: Dej-Udom & Associates’ intellectual property (IP) department works closely with domestic and international clients to protect and enforce their IP rights and handles all IP aspects for Thailand, including filing, licensing, renewal, enforcement, and prosecution of copyrights, trade marks, domain names, trade secrets, geographical indicators and patents, and also oversees IP registrations and other IP matters in all ASEAN countries through its affiliates. Additionally, the department offers expert legal advice on civil and criminal intellectual property cases under Thai law, and the firm has close working relationships with the police, the Ministry of Information and Communication Technology, and the department of Special Investigations in the Ministry of Justice. The firm’s IP client base includes a wide range of well-known global brands and companies, and the team has garnered international recognition in intellectual property work.

Corporate: the corporate department is a one-stop corporate solution for all business types, and represents multinational corporations, small and medium-sized enterprises, local companies, and Thai and foreign small businesses. The practice covers the formation of all kinds of juristic entities, reorganisations and restructurings, investments, mergers and acquisitions, and due diligences. The team regularly handles a wide range of complex domestic and cross-border corporate and commercial matters.

Taxation: Dej-Udom & Associates advises on a broad spectrum of tax issues and other related tax matters and offers guidance on corporate and personal tax, customs and excise tax, value-added tax and other specific tax issues. The firm successfully helps clients to modify their operations and implement tax saving measures, comply with new tax laws and utilise offshore tax planning facilities, and has also served as a tax advisor to a number of overseas banking institutions with respect to inter-banking transactions.

Financial markets and investment: Dej-Udom & Associates takes a proactive role in advising both on-shore and off-shore clients on a diverse range of banking facilities and instruments including interest arbitrage, swaps, forward contracts, American Depository Receipts (ADR), Floating Rate Notes, Warrants, Convertible Debentures, Negotiable Certificates of Deposit (NCD), Subordinate Term Debt Certificate (STDC) and many other derivative products including financial restructuring and planning administration.

Department Name Email Telephone
Litigation Dej-Udom Krairit
Litigation Punjaporn Koslkitiwong
Employment and immigration Aim-on Larpisal
Corporate law and services Nipa Pakdeechanuan
Corporate law and services Worawut Krairit
Intellectual property Dej-Udom Krairit
Intellectual property Poondej Krairit
Taxation Dej-Udom Krairit
Taxation Worawut Krairit
Investment and financial services Dej-Udom Krairit
Alternative dispute resolution Dej-Udom Krairit
Alternative dispute resolution Punjaporn Koslkitiwong
Number of lawyers : 35
International Lawyers Network
Intellectual Property Association of Thailand (IPAT)
Intellectual Property Promotion Association of Thailand (IPPAT)
Asian Patent Attorney Association (APAA)
International Trademark Association (INTA)
ASEAN Intellectual Property Association (AIPA)
International Association for the Protection of Intellectual Property (AIPPA)
Union International des Avocats

Dej-Udom Krairit, Founder & Managing Director

Managing Director Dej-Udom Krairit explains how Dej-Udom & Associates is adapting to clients’ changing needs in Thailand and the ASEAN region.

What do you see as the main points that differentiate Dej-Udom & Associates Attorneys-at-Law from your competitors?

While Bangkok has a wealth of legal firms and professionals, many of them specialize and don’t offer a full range of legal services. Dej-Udom & Associates is proud to be a full service law firm that provides partner-led counsel in the areas of Litigation, Intellectual Property, Immigration & Employment, Corporate Services, Taxation, and Investment. We deliver in-depth legal services to clients that value expert counsel, astute representation, and prompt attention. Our clientele is varied and we don’t concentrate on any one market segment. We work with foreign investors and multinational companies doing business in Thailand, but also have a strong client base of Thai individuals, enterprises and SET listed companies. When I founded the firm over 30 years ago, I wanted to create a boutique Thai law firm with an international networking system, and since its establishment, the firm has flourished and grown into a full service law firm that is attractive to Thai and foreign clients. Additionally, my goal, then and now, has been to encourage young Thai lawyers to look outside Thailand and pursue international and cross-border practices. I also want Thai lawyers to diversify away from pure litigation law. Most legal practices in Thailand are based on litigation and over 60% of that is criminal. I want today’s lawyers to get involved in legal practices that look to the future of business in Thailand and cover all sectors of society.

Which practices do you see growing in the next 12 months? What are the drivers behind that?

First is our immigration and relocation services practice. We are finding that many companies are outsourcing their work permit and visa needs to global relocation service providers. As we are the Thailand agents for many of these relocation service providers, our immigration practice keeps expanding. Additionally, work permits and visas will continue to pose challenges for companies doing business in Thailand and expert advice and service will always be needed.

Our intellectual property (IP) practice will also continue to grow. With the modernization of Thailand’s trademark law, trademark applications from foreign and Thai companies continue to rise.

What’s the main change you’ve made in the firm that will benefit clients?

To better serve our client base, we have sought out partners with local expertise or who have specialized knowledge in different fields. This has allowed us to expand our practice and better accommodate requests from our clients.

Is technology changing the way you interact with your clients, and the services you can provide them?

Yes, especially database technologies. For the firm, we are creating an online database that will allow clients to access all of their documents and follow the progress of a case. For our IP department, databases allow us to get faster turnaround with clients. Now, trademark searches with Thailand’s Department of Intellectual Property can all be done online. For patents, more citations are available as is advice on how to distinguish from a prior invention.

Can you give us a practical example of how you have helped a client to add value to their business?

For our patent practice, commercialization is becoming increasingly important and adds value to both the firm and what we can offer clients. A client comes to us with a basic idea of device to patent. We assess the chance of a successful patent and provide a recommendation on the possible courses of action. This includes exploring how to successfully commercialize/monetize the patented device. We also help them to technically improve the device to increase the chances of patentability. We then draft the patent application and complete the application process.

 Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

Yes, we believe that clients want a long-term, stable relationship with their law firm. Dej-Udom & Associates celebrated its 30th anniversary in 2016 and we have many well-satisfied clients who have been with us for years. We intend to keep delivering the same high-value services that have made us a success. We plan to keep growing in the coming years and continue to build on our strong assets and significant achievements.