Emmy Chow > Deacons > Hong Kong, Hong Kong > Lawyer Profile

Hong Kong

Work Department

Intellectual Property practice group




Emmy is a Partner in the HK and International Trade Marks Practice.

Emmy is qualified as a solicitor in Hong Kong and England and Wales (non-practising) and holds a LLB and a PCLL from The University of Hong Kong.

Emmy has been advising on Hong Kong and international trade mark protection for over 15 years and has extensive experience advising on brand clearance, filing strategy, portfolio management including portfolio audit/reviews, prosecution, and contentious trade mark matters such as opposition, opposition, invalidation and revocation proceedings, including appeals before the High Court. Emmy also advises on commercial trade mark matters ranging from conducting due diligence in the acquisition of assets/businesses, to negotiating co-existence agreements, and advising on IP aspects in Initial Public Offering (IPO) projects.

Emmy handles the international and regional trade mark portfolios for local and multinational clients in sectors ranging from luxury goods and hospitality, to food and beverage, pharmaceuticals and chemicals, to insurance and finance. Her clients include Italian/French luxury brands, the world’s leading diamond company, pharmaceutical giants based in France, Germany and the US, a British multinational household/consumer goods company, leading insurance and financial companies, and a US-based international hotel group.

Emmy has been recognised as a Trade Mark Rising Star (2019) and a Notable Practitioner (2020-2021) by Managing IP, a Bronze Tier Individual in Prosecution and Strategy in Hong Kong (2021) by WTR1000, and as a Key Lawyer for IP (2021) by Legal 500 Asia Pacific.


  • Advising a European luxury brand in the successful registration of a defensive trade mark.
  • Acting for a US-based chemical company in managing its portfolio of over 600 applications/registrations in over 15 jurisdictions across Asia.
  • Advising a pharmaceutical giant on trade mark clearance for its pharmaceuticals and vaccines.
  • Advising one of the world’s fastest-growing cryptocurrency exchanges on the protection strategy of its house and product marks.
  • Advising an Italian luxury brand on clearance of its Chinese character mark throughout Asia
  • Advising a German-based footwear manufacturer on its 3-dimensional trade mark protection strategy and prosecution of its 3-dimensional mark applications in Hong Kong.
  • Advising an Italian fashion house on protection of 3-dimensional trade marks relating to shoes in Hong Kong.
  • Advising food companies on certification marks for various food products.
  • Advising an Italian multi-brand fashion group on trade mark clearance, brand protection and successful opposition and invalidation proceedings against numerous confusingly similar marks in Hong Kong and Asia.
  • Advising a world leading fashion house in appeals before the High Court relating to trade mark disputes with a long-term rival.




Law Committee Member, European Communities Trade Mark Association (ECTA) (2021-2023)
Member, Hong Kong Institute of Trade Marks Practitioners
Member, The Law Society of Hong Kong


PCLL, The University of Hong Kong
LLB, The University of Hong Kong

Lawyer Rankings

Hong Kong > Intellectual property

Long-established Hong Kong law firm Deacons works for several of the world’s best-known brands on both their trade mark portfolios and complex prosecutions. It also houses a dedicated patent team, comprising patent attorneys who are qualified in Australia, China, Europe and UK. Another strength is IP litigation, while sector strengths for the group include consumer goods, financial services, TMT, life sciences, luxury goods, hospitality, entertainment, and electrical, electronic and mechanical manufacturing. The IP department is co-led by court litigation specialist Charmaine Koo, and Annie Tsoi, who also heads the China IP practice group. Also integral to the team are trade mark portfolio protection expert Patsy Lau; Jeffrey McLean, who is experienced in the technical and patent aspects of contentious matters; and Hong Kong and New Zealand-qualified Kelley Loo. Emmy Chow is a partner as of January 2022, while Theresa Luk and Eliza Siew are the senior associates to note.