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Keystone Law

Work 020 3319 3700
Fax 0845 458 9398
Belfast, Belfast BT2, Bristol, Douglas, Guernsey, London

Ian Down

Work 020 7152 6550
Keystone Law

Work Department

Media and entertainment and IP.


Ian is a highly-skilled Brand Management and Intellectual Property lawyer with a keen focus on the legal aspects of marketing, advertising, sales promotions, sponsorship and endorsement agreements, lotteries and merchandising.

He is a trusted, and long-term, advisor to McDonald's for all manner of marketing activities. During his career he has also acted for a range of household names including HMV, NCP, New Look, River Island, Luxottica and Swarovski.


2014 Keystone Law Consultant Solicitor
1992-2014 Hamlins LLP Associate Solicitor then Partner
1988-1992 Wallace Assistant Solicitor
1988 Qualified as a Solicitor

London: Risk advisory

Reputation management

Within: Reputation management

The team at Keystone Law handles proceedings on behalf of claimants and defendants on a range of matters including intellectual property, risk management and litigation.  Jonathan Coad joined the team from Lewis Silkin LLP and acts for television personality Noel Edmonds in relation to his claim against Lloyds Banking Group. He also successfully acted for Mohammad Kozbar in his defamation hearing against The Daily Telegraph. Ian Down has acted for several well-known global brands.

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London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Keystone Law has significantly expanded its brand management offering with recruitment of Will Sander from Womble Bond Dickinson (UK) LLP, Rebecca Halford-Harrison from Kemp Little LLP, John Haggis from Sheridans and Jonathan Coad from Lewis Silkin LLP . The multi-disciplinary team specializes in brand management and advertising and marketing work. Work highlights include Ian Down advising on the launch of the Louise Parker Method in a leading high-end retailer, and assisting Life Health Foods with health and nutritional claims on branded products. Vanessa Barnett continues to advise Tesco Mobile on general marketing matters and Lucy Blick-Jones assisted BBC studios with an increasing range of digital marketing work.

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