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Jeremy Drew

Work 020 3060 6125

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Partner and Head of RPC's IP and Technology Group and the Retail and Sport sector groups. Jeremy has extensive experience in those areas advising on disputes, advisory matters and transactions. Much of his practice has an international flavour, including worldwide transactions and leading complex international litigation and arbitrations. Jeremy has also spent time on secondment at a major retailer.

Jeremy's work examples include: authoring the much publicised report into Sports Direct related working practices; large-scale IT disputes; advising the successful parties in the much publicised cases of: Jeff Blue v Mike Ashley (High Court - contract); Leofelis v Lonsdale Sports Ltd (Court of Appeal - licensing arrangements); Champagne Louis Roederer v J Garcia Carrion S.A (High Court - trade mark and passing off); significant transactional deals; international arbitrations including in relation to breach of contract and trade mark issues within franchise arrangements; acting for a Premiership football club in relation to HMRC investigations/litigation; sponsorship and endorsement agreements for major international sporting events; sports regulatory (including advising national governing sports bodies and in relation to national and international football rules and regulation). 


Trained Geldards; qualified 1993; partner Ashurst 2003; partner RPC 2006.

Previously external examiner and guest lecturer University of London LLM IT law course. Regular conference speaker (including the IP and IT Law Summer Schools Cambridge).

Publications include: contributor to Tottel’s Advertising Law and Regulation (2nd ed); contributor to Butterworth’s E-commerce Journal; co-author of an overview of UK Copyright, Getting the Deal Through – Copyright 2011/2012; ‘Declaratory Relief: Don’t Be Afraid to Ask’ JIPLP; Trade Mark World ‘Keyword referencing’. Regular Webinar presenter.

Winner of ILO's UK Intellectual Property: Trade Marks, Client Choice award in 2013 and 2014.


Society for Computers and Law (SCL); International Trademark Association (INTA); Intellectual Property Lawyers' Association (IPLA); Member of the British Association of Sport and Law (BASL);  LawInSport


Cardiff University (1990 LLB Hons 2(1)); Law Society Finals (1991 2(1) Hons); Higher Rights of Audience exams (2002 pass).

London: Risk advisory

Corporate governance

Within: Corporate governance

Reflective of RPC's credentials in the corporate governance sphere, its multidisciplinary team includes partners and associates with experience of serving as general counsels, financial regulators and independent non-executive directors. It has expertise in a broad scope of contentious and non-contentious issues, including gender pay gap analysis, board effectiveness reviews, remuneration policies, company culture and internal investigations. It also provides support on the preparation of Modern Slavery statements. Clients include retailers, financial services and insurance sector firms, and multinational corporates. The firm was appointed to the FCA's Skilled Persons Panel in 2017, and has been approached to provide skilled persons reports on the governance and culture of asset managers and banks. Complementing its core legal advice, the firm is also actively engaged with industry players and influencers, such as Business in the Community and Tomorrow's Company. Jeremy Drew, Patrick Brodie and Matthew Griffith head up the team.

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London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

RPC has expanded its brand management practice with the recruitment of Paul Joukador, who specialises in commercial and technology matters from Hogan Lovells International LLP, and Jon Bartley from¬†Penningtons Manches LLP. The team headed by advertising expert Oliver Bray advises clients such as Google, Coca-Cola and Dolce & Gabbana on branding and marketing, traditional and new media publishing, contentious and non-contentious IP matters, digital media and data protection. Bray, Victoria Noto and Stuart Harris have recently assisted Facebook on several global advertising and marketing initiatives including collaborations with agencies to develop social media focused advertising, in addition to advising News UK and Ireland on running of promotions across the Sun and The Times publications. Ciara Cullen has advised the Pernod Ricard group on G. H. Mumm‚Äôs sponsorship arrangements with Usain Bolt. The ‚Äėhighly recommended‚Äô Jeremy Drew continues to assist Sports Direct in advertising, copy clearance and regulatory matters. Nicola Cain assists publishing and media sector clients on regulatory and data-related aspects of marketing.

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IT and telecoms

Within: IT and telecoms

The intellectual property and technology department at RPC handles both contentious and non-contentious matters across the technology and telecoms sectors, which clients including Dialog Semiconductors, CGI and eClerx. The department is lead by 'tough litigator' Jeremy Drew - who is experienced handling contentious technology and outsourcing matters - and head of the commercial technology team, Mark Crichard. Crichard led a team acting for a global insurer on the tender process for management software and the associated system integration services, as well as on a on a major contact centre outsourcing deal. The team has benefitted from the addition of  Jon Bartley from Penningtons Manches LLP. Bartley specialises in advising on technology and digital business contracts.

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Intellectual property

Within: Intellectual property

The intellectual property team at RPC is highlighted for its 'proactive and to the point advice'. The department is largely known for trade mark work;  highlights included defending Sports Direct International in a trade mark infringement claim brought by the owners and licensee of the Beverly Hills Polo Club brand, in relation to clothing and toiletry products bearing the name Beverly Hills. On the transactional front the team advises Agent Provocateur on licensing arrangements, including franchise agreements and trade mark licence agreements, across a number of jurisdictions. Practice head Jeremy Drew  is 'as tough a litigator and negotiator as they come' The group, and particular its technology sector offering, has been further bolstered with the arrival of Jon Bartley from  Penningtons Manches LLP.

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Within: Sport

As well as providing 'outstanding service' on advertising, marketing and GDPR matters, RPC's 'client-oriented' department is frequently active in regulatory and commercial disputes; it fields a tax team that has been especially busy in football. 'Excellent leader, thinker and decision-maker' Jeremy Drew is 'personable, practical, approachable' and 'brilliant to work with'; he acted for Newcastle United FC in a high-profile investigation regarding player transfers and agents' fees. 'Sound thinker and strong communicator' Nicole Jahanshahi pays 'excellent attention to detail'; she has 'a strong work ethic' and is 'a pleasure to work with'. Drew and Jahanshahi advised the English Lacrosse Association on various regulatory and commercial matters, including in relation to the FIL Rathbones Women's Lacrosse World Cup 2017. Betting and data are strengths of the department: Betconstruct and several media organisations and platforms are clients. The practice has additionally won praise for being 'proactive when it comes to equality and diversity'.

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