Jeremy Drew > RPC > London, England > Lawyer Profile

Jeremy Drew photo

Work Department



Partner and Head of RPC’s IP and Technology Group and the Retail and Sport sector groups. Jeremy has extensive experience in those areas advising on disputes, advisory matters and transactions. Much of his practice has an international flavour, including worldwide transactions and leading complex international litigation and arbitrations. Jeremy has also spent time on secondment at a major retailer.

Jeremy’s work examples include: authoring the much publicised report into Sports Direct related working practices; large-scale IT disputes; advising the successful parties in the much publicised cases of: Jeff Blue v Mike Ashley (High Court – contract); Leofelis v Lonsdale Sports Ltd (Court of Appeal – licensing arrangements); Champagne Louis Roederer v J Garcia Carrion S.A (High Court – trade mark and passing off); significant transactional deals; international arbitrations including in relation to breach of contract and trade mark issues within franchise arrangements; acting for a Premiership football club in relation to HMRC investigations/litigation; sponsorship and endorsement agreements for major international sporting events; sports regulatory (including advising national governing sports bodies and in relation to national and international football rules and regulation). 


Trained Geldards; qualified 1993; partner Ashurst 2003; partner RPC 2006.

Previously external examiner and guest lecturer University of London LLM IT law course. Regular conference speaker (including the IP and IT Law Summer Schools Cambridge).

Publications include: contributor to Tottel’s Advertising Law and Regulation (2nd ed); contributor to Butterworth’s E-commerce Journal; co-author of an overview of UK Copyright, Getting the Deal Through – Copyright 2011/2012; ‘Declaratory Relief: Don’t Be Afraid to Ask’ JIPLP; Trade Mark World ‘Keyword referencing’. Regular Webinar presenter.

Winner of ILO’s UK Intellectual Property: Trade Marks, Client Choice award in 2013 and 2014.


Society for Computers and Law (SCL); International Trademark Association (INTA); Intellectual Property Lawyers’ Association (IPLA); Member of the British Association of Sport and Law (BASL);  LawInSport


Cardiff University (1990 LLB Hons 2(1)); Law Society Finals (1991 2(1) Hons); Higher Rights of Audience exams (2002 pass).

Lawyer Rankings

London > TMT (technology, media and telecoms) > Intellectual property: patents (contentious and non-contentious)

RPC provides patent licensing, exploitation and collaboration advice to companies in high-tech sectors including augmented reality, electronics, engineering and digital media. Stand-out names in the team include practice head Jeremy Drew, Paul Joseph, Ciara Cullen and David Cran. Unique to the team is its involvement in complex insurance-related patent disputes, which sees the team defending global insurance companies in coverage litigation relating to patent portfolios. A number of telecoms clients also retain the team for advice on SEP and FRAND licensing issues.

London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design

RPC’s IP group enjoys a strong reputation across the media (both traditional and digital), publishing, sports, TMT and retail sectors. The breadth of contentious issues are handled by practice head Jeremy Drew, David Cran, Ciara Cullen and recently promoted partner Ben Mark, including trade mark, copyright and design infringement, licensing disputes and breach-of-confidence defence. The team handles the full suite of IP licensing and transactional issues for world-leading news publications and digital media companies. Clients can also draw on RPC Automation, an in-house-developed contract automation drafting service.

London > TMT (technology, media and telecoms) > IT and telecoms

The ‘very responsiveRPC has ‘excellent communication and case management’ skills, as well as a ‘depth and spread of technical, industry and legal knowledge’. The firm specialises in technology outsourcing matters, as well as providing expertise in fintech, insurtech, data and IT transformation projects. Mark Crichard advises on telecoms and technology matters, particularly on the supplier side. He co-leads the practice with Jeremy Drew, who has broad experience in contentious and non-contentious IT matters. Also noted are Charles Buckworth, who is a specialist IT, outsourcing and data lawyer; and Ciara Cullen, who focuses on IP and technology litigation.

London > Industry focus > Retail and consumer

(Leading individuals)

Jeremy DrewRPC

At RPC, the practice, under the joint leadership of commercial expert Jeremy Drew and corporate specialist Karen Hendy, fields ‘an excellent team with a good strategic overview’. Clients describe the team’s lawyers as ‘clever, hardworking and willing to roll up their sleeves to get things done’. Drew is regarded as an ‘outstanding partner, who is a strategic thinker and solution generator’ while Ciara Cullen (who leads the food and drink retail group) is described as ‘approachable, knowledgeable and very commercial’. Other key individuals include digital retail specialist Oliver Bray, IP specialist Ben Mark, real estate specialist Elizabeth Alibhai and newly promoted partner Henry Priestley. The retail sector sits as a core pillar of the firm’s wider offering, with clients benefiting from the firm’s end-to-end approach across food and drink issues, bricks and mortar-type work and digital projects. The team also offers multiple retail-specific client tools including RetailSecure, a data breach response service for retail clients.

London > Risk advisory > Corporate governance

(Leading individuals)

Jeremy DrewRPC

RPC provides advice to a range of clients, encompassing regulatory compliance, internal policies, board reviews and training. The practice works closely with executive and non-executive directors, and offers considerable in-house experience across a variety of industries. The team is led jointly by Jeremy Drew, who advises on contentious and non-contentious commercial issues for several high-profile clients; Patrick Brodie, who handles equalities and employment considerations; and Matthew Griffith, who focuses on the financial services and insurance sectors. Sam Tate is also of note, working on white-collar crime and fraud-related issues. The leadership team is active in thought leadership around various issues, most notably gender equality.

London > TMT (technology, media and telecoms) > Sport

RPC is the commercial law firm of choice for Sports Direct and Newcastle United owner Mike Ashley, and deals with a wide range of commercial, regulatory, contentious and technology-related issues. Jeremy Drew, who leads the team, is highly experienced in both general commercial litigation and advisory matters, but is also very active in areas where sports and technology overlap such as e-sports, data management and online betting. Associate Joshua Charalambous assists Drew on most matters and similarly works on a broad range of matters in both contentious and non-contentious sport. Tax disputes specialist Adam Craggs also acts for the firm’s sports clients.

London > Industry focus > TMT

The full service RPC practice has a ‘pragmatic approach combined with a depth of knowledge’ and particular expertise in IT and media. The firm also provides broad litigation and commercial contract experience. Jeremy Drew leads the team and advises on contentious and non-contentious IT matters. Other key names include senior partner Oliver Bray, who is strong in data issues arising from media and online retail; David Cran, who specialises in technology matters; Keith Mathieson, who acts in contentious media, data and privacy matters; and Mark Crichard, who focuses on technology and outsourcing. Paul Joseph left for Norton Rose Fulbright in 2020.

London > Crime, fraud and licensing > Gaming and betting

RPC specialises in advising clients in the sports betting sphere on commercial transactions and disputes. Sport data is a particular focus, with the firm representing sports betting brands and sports data content providers on contentious and non-contentious issues relating to live data and broadcasting matters. Commercial head Jeremy Drew leads the team; he has a broad practice advising on licensing, sponsorship deals and disputes. Paul Joseph is an IP and technology specialist; he advises on licensing disputes involving the provision of gaming and casino software. Associate Josh Charalambous acts for a variety of clients including gaming and eSports owners as well as sports betting companies