Jeremy Drew > RPC > London, England > Lawyer Profile

Jeremy Drew photo

Work Department



Partner and Head of RPC’s IP and Technology Group and the Retail and Sport sector groups. Jeremy has extensive experience in those areas advising on disputes, advisory matters and transactions. Much of his practice has an international flavour, including worldwide transactions and leading complex international litigation and arbitrations. Jeremy has also spent time on secondment at a major retailer.

Jeremy’s work examples include: authoring the much publicised report into Sports Direct related working practices; large-scale IT disputes; advising the successful parties in the much publicised cases of: Jeff Blue v Mike Ashley (High Court – contract); Leofelis v Lonsdale Sports Ltd (Court of Appeal – licensing arrangements); Champagne Louis Roederer v J Garcia Carrion S.A (High Court – trade mark and passing off); significant transactional deals; international arbitrations including in relation to breach of contract and trade mark issues within franchise arrangements; acting for a Premiership football club in relation to HMRC investigations/litigation; sponsorship and endorsement agreements for major international sporting events; sports regulatory (including advising national governing sports bodies and in relation to national and international football rules and regulation). 


Trained Geldards; qualified 1993; partner Ashurst 2003; partner RPC 2006.

Previously external examiner and guest lecturer University of London LLM IT law course. Regular conference speaker (including the IP and IT Law Summer Schools Cambridge).

Publications include: contributor to Tottel’s Advertising Law and Regulation (2nd ed); contributor to Butterworth’s E-commerce Journal; co-author of an overview of UK Copyright, Getting the Deal Through – Copyright 2011/2012; ‘Declaratory Relief: Don’t Be Afraid to Ask’ JIPLP; Trade Mark World ‘Keyword referencing’. Regular Webinar presenter.

Winner of ILO’s UK Intellectual Property: Trade Marks, Client Choice award in 2013 and 2014.


Society for Computers and Law (SCL); International Trademark Association (INTA); Intellectual Property Lawyers’ Association (IPLA); Member of the British Association of Sport and Law (BASL);  LawInSport


Cardiff University (1990 LLB Hons 2(1)); Law Society Finals (1991 2(1) Hons); Higher Rights of Audience exams (2002 pass).

Lawyer Rankings

London > Industry focus > Retail and consumer

(Leading individuals)

Jeremy DrewRPC

Balancing ‘technical knowledge and approachability’, RPC’s team is recognised as ‘outstanding IP specialists with an exceptional knowledge of the retail industry‘. Jointly headed by Jeremy Drew and Karen Hendy, the group represents a core pillar of the firm’s overall sector offering, with clients benefiting from an end-to-end approach that encompasses both brick-and-mortar and digital-focused projects. Ciara Cullen, who ‘stands out for being a true business partner’, leads the food and drink retail group alongside Ben Mark, Oliver Bray co-leads the digital retail stream, while Elizabeth Alibhai is noted for advising retailers, corporate investors, property companies and funds on a broad range of real estate matters. Commercial lawyer Tom Purton arrived from Travers Smith LLP as a senior partner in January 2021, bolstering the firm’s commercial contracts credentials.

London > Industry focus > TMT

RPC is particularly active in the technology sector, where it assists large traditional and digital media clients with corporate transactions, procurement contracts, insurance issues (particularly cyber risk insurance) and complex disputes. Jeremy Drew has over 25 years’ experience in contentious and non-contentious matters involving TMT clients, with a particular focus on the technology and retail sectors, while Oliver Bray specialises in handling commercial contracts for large digital media clients, including Facebook, Instagram and WhatsApp; he is also well-versed in advertising, consumer and data protection law. Mark Crichard stands out for his expertise in outsourcing projects, systems development work, procurements, software licensing issues and cloud computing matters. David Cran is known in the market for his strong reputation in technology litigation.

London > Crime, fraud and licensing > Gaming and betting

RPC‘s ‘excellent‘ betting and gaming team has particular strength in the sports and esports space, advising an impressive client base of sports betting brands, social media platforms and sports data content providers on a wide range of regulatory, commercial, IP, data and disputes matters. Jeremy Drew, who heads up the firm’s gaming and betting group, is particularly active in contentious matters, but advises on a variety of licensing, sponsorship and sports data issues. He receives strong support from senior associate Joshua Charalambous, who has considerable expertise in inter-connected sports, betting and video gaming matters. Other key contacts include commercial contracts and technology licensing specialist Paul Joukador.

London > TMT (technology, media and telecoms) > Sport

RPC fields an ‘excellent team headed by the talented and charming Jeremy Drew; his work includes disputes, licensing and sponsorship deals, gaming and epsorts, regulatory and sports retail matters, principally due to his longstanding representation of Sports Direct. The wider team is also adept in sports data and content matters, including contentious issues, and is also engaged on branding, IP and tax-related mandates. The ‘brilliantJosh Charalambous serves as associate lead for the group and has already carved out a track record in prominent disputes including claims relating to football kit supply, sport database rights and football transfers.

London > TMT (technology, media and telecoms) > IT and telecoms

RPC stands out for its expertise in business critical outsourcing projects across numerous industries, including insurance, healthcare, financial services and technology. In addition, the firm is well-regarded for its expertise in litigation around outsourced services, in which it acts for major digital media companies, public sector bodies and retailers, among other clients. In a recent highlight, the team advised two NHS teaching hospitals on the outsourcing of their pathology services, with an estimated value of over £1.5bn. Mark Crichard leads the firm’s technology and outsourcing practice, whereas Jeremy Drew  heads up the commercial TMT practice. Charles Buckworth is another key partner, known for handling IT,  outsourcing and data projects in the financial services industry.

London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design

Retained by a continually expanding roster of well-known brands in media, retail, fashion, technology and sports, RPC regularly acts on headline contentious IP instructions. Jeremy Drew, David Cran and Ben Mark have recently been working on a high volume of trade mark and copyright infringement actions before the High Court. Litigator Ciara Cullen has a focus on the food and drink industry, and is also defending design rights infringement proceedings in the IPEC on behalf of a well-known swimwear brand.

London > Risk advisory > Corporate governance

(Leading individuals)

Jeremy DrewRPC

RPC‘s corporate governance work extends from board-level advice and annual reporting issues to complex reputation and media management work, with the firm advising a number of high-profile clients. The team has expertise in sensitive diversity and inclusion work (a key issue for recently-promoted partner Kelly Thomson), human rights and modern slavery work, and broader social issues relating to political upheaval and race relations. The team is led by Jeremy Drew, who has notable experience advising corporate clients on conduct, culture and risk management issues; Patrick Brodie, who advises on sensitive culture issues, investigations and resolution programs alongside an active Covid-19 response practice; and Matthew Griffith, who focuses on governance work in the insurance and financial services sectors. Associate Josh Charalambous is noted for his work on sports regulatory issues, while associate Emily McGregor has a broad emerging corporate advisory practice.