Alasdair Pepper > Carter-Ruck > London, England > Lawyer Profile


Work Department

Media and commercial litigation groups.


Alasdair is one of the most experienced media lawyers in the business. He has been a partner in the firm since 1986. He is viewed as having ‘a no-nonsense style, gets things done and clients like him’. Alasdair is the architect behind the firm’s successful conditional fee agreement (’no win, no fee’) scheme, and negotiated the ATE insurance now offered with it. He also devised the firm’s MediaAlert service, through which the firm helps clients deal with unwanted press interest. Past and present clients of Alasdair are diverse, and include: multinational and national companies, chairmen and managing directors from a range of industry sectors; some of the wealthiest businessmen in England; members of the royal family; members of the House of Lords, MPs and MEPs; judges, barristers and solicitors; Human Rights campaigners; film directors, actors and actresses; The Football Association, Premiership football clubs, chairmen of football clubs and Premiership footballers; newspapers and book publishers. He has obtained six figure damages for several of his clients, for example, £150,999 for Kevin Keegan. Alasdair has spoken at conferences around the world.


Qualified 1984; joined Peter Carter-Ruck and Partners upon qualification; partner Peter Carter-Ruck and Partners 1986.


Law Society.


Radley College; Guildford College of Law.


Riding, tennis, squash, walking.

Lawyer Rankings

London > Dispute resolution > International arbitration

The geographical distribution of Carter-Ruck‘s cases has expanded to include eastern Europe, the CIS, the Middle East, South Asia and Latin America, and the practice acts in both investment treaty and commercial arbitrations. The ‘entire team is a pleasure to work with and willing to listen to the views of others‘. Senior partner Cameron Doley leads the team, which also includes Alasdair Pepper and Matthew Wescott.

London > Dispute resolution > Commercial litigation

Carter-Ruck handles breach of contract, shareholder and partnership matters, professional negligence, breaches of confidence, and IP issues. Adam Tudor leads the commercial litigation practice, Alasdair Pepper‘s practice involves financial mis-selling claims; and Matthew Wescott acts in commercial, financial, insurance and construction disputes. Antonia Foster and Claire Gill are also experienced advisers.

London > Risk advisory > Reputation management

The defamation & reputation management practice at Carter-Ruck is a safe port of call for blue chip companies and handles an increasing number of clients from the Middle East.  The ‘hugely experienced, likeable and savvy‘ Nigel Tait and the ‘calm and measured‘ Adam Tudor lead a team that acts in an extensive number of libel and privacy complaints. The firm ‘remains at the very top of the tree‘ and fields a strong team that also includes pre-publication expert Alasdair Pepper and Rebecca Toman, who acts for ultra high-net-worth individuals, entrepreneurs and celebrities. Claire Gill stands out for her role as lead partner in the landmark “right to be forgotten” case NT1/NT2 v Google where she successfully obtained an order to remove the claimants’ private information from the search engine in a novel High Court ruling. Associate Helena Shipman continues to have significant impact on the practice and demonstrates ‘excellent client care’ in her area of expertise; misuse of private information and breach of the data protection act.