Alasdair Pepper > Carter-Ruck > London, England > Lawyer Profile

The Bureau
90 Fetter Lane

Work Department

Media and commercial litigation groups.


Alasdair is one of the most experienced media lawyers in the business. He has been a partner in the firm since 1986. He is viewed as having ‘a no-nonsense style, gets things done and clients like him’. Alasdair is the architect behind the firm’s successful conditional fee agreement (’no win, no fee’) scheme, and negotiated the ATE insurance now offered with it. He also devised the firm’s MediaAlert service, through which the firm helps clients deal with unwanted press interest. Past and present clients of Alasdair are diverse, and include: multinational and national companies, chairmen and managing directors from a range of industry sectors; some of the wealthiest businessmen in England; members of the royal family; members of the House of Lords, MPs and MEPs; judges, barristers and solicitors; Human Rights campaigners; film directors, actors and actresses; The Football Association, Premiership football clubs, chairmen of football clubs and Premiership footballers; newspapers and book publishers. He has obtained six figure damages for several of his clients, for example, £150,999 for Kevin Keegan. Alasdair has spoken at conferences around the world.


Qualified 1984; joined Peter Carter-Ruck and Partners upon qualification; partner Peter Carter-Ruck and Partners 1986.


Law Society.


Radley College; Guildford College of Law.


Riding, tennis, squash, walking.

Lawyer Rankings

London > Dispute resolution > Public international law

Carter-Ruck‘s ‘particularly good‘ PIL team is sought out for its advice on human rights, including the application of the Organisation for Economic Co-operation and Development guidelines to multinational enterprises. In addition, the firm advises clients on targeted sanctions, mutual legal assistance, extradition, Red INTERPOL notices, bids for independence and statehood recognition, and diplomatic protection. The ‘brilliantGuy Martin leads the firm’s international law practice, which includes ‘very trusted‘ senior partner Cameron Doley, whose clients include governments, heads of state and leading political figures. Alasdair Pepper, assists clients with arbitrations under several institutions’ rules. Senior associates Charles Enderby SmithLawrence Northmore-Ball and François Holmey also advise on PIL issues.

London > Dispute resolution > International arbitration

Carter-Ruck‘s geographical case distribution covers Eastern Europe/CIS, South Asia and the Middle East. Senior partner and international arbitration head Cameron Doley acts in large-scale investor-state, state-on-state and treaty claims; Alasdair Pepper has considerable experience in managing complex international arbitrations; and senior associate Lawrence Northmore-Ball is ‘a very capable lawyer‘.