Persephone Bridgman Baker > Carter-Ruck > London, England > Lawyer Profile
Carter-Ruck Offices
The Bureau
90 Fetter Lane
LONDON
EC4A 1EN
England
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Persephone Bridgman Baker
Work Department
Reputation Management / Media Group
Position
Persephone is a partner at Carter-Ruck and specialises in media and reputation management work, encompassing defamation, privacy and harassment, together with data protection and intellectual property litigation.
She advises on reputation management matters for celebrity, high-profile and ultra and high net worth individuals, including misuse of private information and harassment. Increasingly this work involves social media and online harms.
Persephone also works on both pre-publication and post-publication matters against a variety of news publishers in a wide variety of divergent subject areas including entertainment, politics, healthcare, and anti-terrorism.
She has experience of “Right to be Forgotten” cases concerning the removal of information online, and the Data Protection Act 2018 and UK GDPR and the interplay between these and general reputation management matters.
Persephone’s litigation experience has also included breach of confidence and trade secrets disputes, including cases involving aspects of corporate fraud.
Career
Persephone joined Carter-Ruck in 2015 and joined the partnership in 2022. Persephone has been granted her Higher Rights of Audience.
She completed her training contract at international law firm, Allen & Overy LLP’s London and Hong Kong offices. She qualified in 2012 into their Litigation department and subsequently spent six months working in their Dubai office.
Memberships
The Law Society
Education
Persephone read Law at the University of Cambridge and holds a postgraduate diploma in Intellectual Property Law and Practice from Oxford University.
Lawyer Rankings
London > TMT (technology, media and telecoms) > Reputation management
(Next Generation Partners)Carter-Ruck is the go-to firm for a number of notable individuals and organisations facing threats to their reputations and privacy on both a domestic and international stage. In addition, the team also acts for a series of internationally-focused publishers and broadcasters. Practice head and managing partner Nigel Tait
has a strong track record in litigation, regularly securing front page apologies in national newspapers. Adam Tudor typically handles reputational matters for multinational corporations, as well as NGOs and high-profile politicians and celebrities. Persephone Bridgman Baker specialises in defamation, privacy and data protection, while Rebecca Toman is experienced in blackmail and harassment matters, as well as other forms of crisis management. Senior associate Mathilde Groppo is experienced in acting for both claimants and defendants, while senior associate Helena Shipman handles misuse of private information and data protection claims.
Lawyer Rankings
- Next Generation Partners London > TMT (technology, media and telecoms) > Reputation management
- Reputation management London > TMT (technology, media and telecoms)