Persephone Bridgman Baker > Carter-Ruck > London, England > Lawyer Profile

The Bureau
90 Fetter Lane

Work Department

Reputation Management / Media Group


Persephone is a partner at Carter-Ruck and specialises in media and reputation management work, encompassing defamation, privacy and harassment, together with data protection and intellectual property litigation.

She advises on reputation management matters for celebrity, high-profile and ultra and high net worth individuals, including misuse of private information and harassment. Increasingly this work involves social media and online harms.

Persephone also works on both pre-publication and post-publication matters against a variety of news publishers in a wide variety of divergent subject areas including entertainment, politics, healthcare, and anti-terrorism.

She has experience of “Right to be Forgotten” cases concerning the removal of information online, and the Data Protection Act 2018 and UK GDPR and the interplay between these and general reputation management matters.

Persephone’s litigation experience has also included breach of confidence and trade secrets disputes, including cases involving aspects of corporate fraud.


Persephone joined Carter-Ruck in 2015 and joined the partnership in 2022.  Persephone has been granted her Higher Rights of Audience.

She completed her training contract at international law firm, Allen & Overy LLP’s London and Hong Kong offices. She qualified in 2012 into their Litigation department and subsequently spent six months working in their Dubai office.


The Law Society


Persephone read Law at the University of Cambridge and holds a  postgraduate diploma in Intellectual Property Law and Practice from Oxford University.

Lawyer Rankings

London > TMT (technology, media and telecoms) > Reputation management

(Next Generation Partners)

Persephone Bridgman BakerCarter-Ruck

Working to the ‘very highest standards across the board’, the team at Carter-Ruck assists high-profile clients facing the publication of untrue or intrusive allegations in traditional media, TV, radio, and social media platforms. The team supports a number of political figures, celebrities, and multinational companies, working closely with clients’ in-house PR teams to advise them on the full range of political rights regarding defamation and privacy. ‘Master strategist’ Nigel Tait heads up the practice with a formidable record of securing front page apologies by major newspapers and injunctions on defamatory publications. Specialist media litigator Adam Tudor regularly handles complex pre-publication matters alongside senior associate Helena Shipman, while Persephone Bridgman Baker advises clients on the misuse of private information and harassment. Rebecca Toman expertly handles both claimant and defendant work for UHNWIs and HNWIs, and commercial litigator Claire Gill has considerable expertise with GDPR and the Right to be Forgotten. Senior associates Mathilde Groppo and Dominic Garner are also recommended.