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Mishcon de Reya LLP

Living Wage
Work 020 3321 7000
Fax 020 7404 5982
London, New York

Sally Britton

Work 020 3321 6014
Mishcon de Reya LLP

Work Department

Dispute Resolution - Intellectual Property


Sally is a partner in the firm's Intellectual Property department and head of the Brands group. She advises on brand protection strategies including clearance, monitoring and enforcement as well as trade mark and design filing. She acts for brands at all stages, from creation through to international expansion, both in preparation for investment and following acquisition.
Sally advises clients in a wide variety of sectors ranging from betting and gaming to real estate. She is co-head of the firm's Retail group and takes a lead role in the firm's mentoring programmes with the British Fashion Council and Walpole, and sits on the UK Council of the Creative Industries Federation.

Prior to qualifying as a lawyer Sally worked in brand management for Benckiser (Reckitt Benckiser), Heinz and Budweiser where her responsibilities included new product development, advertising, promotion, PR, packaging and sponsorship. She is frequently called upon by both the press and broadcast media to comment on brand related developments. 


Mishcon de Reya LLP 2013 to date; Partner 2011, Pitmans; Qualified 2004, Jones Day; Trained; Jones Day


Manchester University( LLB (Hons) Law)

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Mishcon de Reya LLP fields 'a strong team of experienced IP and brands specialists' who assist leading international clients such as Sky, eBay and Ralph Lauren with the full range of IP-related matters, from trade mark and design protection, enforcement and portfolio management to advertising clearance and commercialisation through franchising and licensing. The firm has a strong reputation for acting in high-profile trade mark protection and enforcement matters, demonstrated by its continued representation of Iceland Foods in invalidity applications filed against the client's EUTM by the Icelandic government, and of Sky plc on trade mark enforcement. The practice is led by Jeremy Hertzog, a specialist in IP protection and enforcement, with Sally Britton heading the brands team; David Rose, Ray Black and associate Cassandra Hill are also of note.

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Intellectual property

Within: Intellectual property

Mishcon de Reya LLP's team has experience across patent, trade mark, design and copyright disputes, and also advises on non-contentious matters. The group has particular expertise in the technology, automotive, pharmaceuticals, betting and gaming, sport, retail, fashion, media, and food and beverage industries. Practice head Jeremy Hertzog handles a range of IP protection and enforcement matters and counts anti-counterfeiting issues among his specialisms. 'Robust and experienced litigator' David Rose is recommended for trade mark litigation, while Sally Britton heads up the brands team.

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PATMA: Trade mark attorneys

Within: PATMA: Trade mark attorneys

Mishcon de Reya LLP demonstrates strength in strategic portfolio development and trade mark disputes alike, with the management of large-scale international trade mark portfolios at the heart of the practice. The group shoulders a significant volume of contentious EU trade mark prosecution cases, regularly involving General Court proceedings. Sally Britton is the practice head.

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Mishcon de Reya LLP

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