Emma Woollcott > Mishcon de Reya LLP > London, England > Lawyer Profile

Mishcon de Reya LLP

Work Department

Mishcon Private


Emma is a Partner in Mishcon Private and Head of the Reputation Protection and Crisis Management group. She advises individuals, companies and charities on defamation, breach of confidence, invasion of privacy, harassment and data protection concerns. She is particularly adept in digital technology and online publications, often advising in times of crisis and in the context of wider disputes. Emma provides claimants and defendants with pre- and post-publication advice, including obtaining, defending and discharging injunctions. Her clients span a wide range of geographies and industries, including media and entertainment, technology, financial services, politics, publishing, art, property, sport, fashion, education and the charity sector. She regularly trains journalists and PR and other professional advisors on publication concerns. Emma takes a holistic approach to Reputation Protection, encouraging clients to prepare in advance for potential challenges, and effectively mitigating any damage caused by negative publicity.

She has experience of commercial litigation in a range of forums, often acting for international clients in complex disputes. Emma also has experience working with charities, providing strategic focus to their campaigns and their dealings with government.

Recognised as outstanding in her field by Spears Wealth Management’s Index for Reputation Protection lawyers and shortlisted as Spears Reputation lawyer of the year, Emma is described as a trusted advisor in Chambers & Partners and the Legal 500. She was included in Management Today’s 35 Women Under 35; listed in the 100 LGBT+ Executives as part of the OUTstanding LGBT+ Role Models 2018, ranked in the Telegraph’s LGBT Top 50 Executives in 2015 & 2016, and celebrated in the Pride Power List 2016, 2017 and 2018. Emma founded Mishcon’s Pride Network, and set up the firm’s sponsorship of Pink Law, a pro bono legal advice service for the lesbian, gay, bisexual and transgendered community. Emma was a founding trustee of Action Breaks Silence, a charity that exists to empower women and girls and to educate boys, and is working internationally to tackle gender-based violence.


Partner, Mishcon de Reya LLP
Legal Director, Mishcon de Reya LLP

Associate, Mishcon de Reya

Solicitor, Mishcon de Reya

Solicitor, Addleshaw Goddard LLP

Qualified, Clifford Chance LLP

Trainee, Clifford Chance LLP

Jesus College, Cambridge. Law MA (Hons)

Lawyer Rankings

London > TMT (technology, media and telecoms) > Reputation management

(Leading individuals)

Emma WoollcottMishcon de Reya LLP

Mishcon de Reya LLP‘s ‘premier reputation management team’ specialises in crisis management and reputation protection, working with the firm’s broad network of practitioners to provide a discreet service. Acting for both claimants and defendants, the practice advises international UHNWIs, multinational businesses, and media production companies. Media litigator Emma Woollcott leads the practice with particular expertise handling crisis situations and hostile media campaigns, particularly against minority women. Managing partner James Libson has substantial experience acting for a variety of high-profile clients and charities, and Alexandra Whiston-Dew expertly deals with reputational crises and complex multijurisdictional disputes. Michael Frost is also recommended for his ‘forensic attention to detail.’