Pedro H. Ramos > Baptista Luz Advogados > Sao Paulo, Brazil > Lawyer Profile

Baptista Luz Advogados

Work Department

Intellectual Property, Media & Advertising, Privacy & Data Protection and Technology




Experienced in the area of public policies and the management of legal departments of online advertising agencies. Joined Baptista Luz Advogados in 2010 and is currently the coordinating partner of the Tech Transactions, Intellectual Property and Advertising & Media team which provides counsel to large communication groups, technology companies, investment funds and telecommunications companies. An associate researcher of InternetLab and a visiting professor at Stanford Law School where he developed works on Internet regulation, presented in forums as a Telecommunications Policy and Research Conference in 2014 and UNO’s Internet Governance Forum in 2015. Also, a guest professor at the São Paulo University, the London School of Economics and Cornell Law School, and in 2017 one of the speakers at the Mozilla Festival in London.

Along the past years he developed institutional works with startups, accelerators and entities fostering entrepreneurship, including projects as a mentor and facilitator with the programs Start-up Brasil, Startup Farm, Startup Weekend, Endeavor, Anjos do Brasil, among others. He is one of TechStars mentors in Brazil, the largest startup accelerator in USA. In 2015 and 2016, he was a consultant to the Ministério da Justiça in elaborating Decree no. 8.771/16, which regulated the Marco Civil of Internet. Currently a member of subcommittee “Ambiente Normativo de Startups” of the Comitê Interministerial for Digital Transformation instituted by Decree no. 9.319/18.

Advisor to the Grupo Dínamo of the Associação Brasileira de Startups and Internet Advertising Bureau Brasil, where he also coordinated the “The Legal Aspects of Online Media Purchase” course. He is the author of books “Network Neutrality: the regulation of Internet architecture in Brazil” Editora IASP and “Regulatory Environment: Manual for Good Practice on Public Policies of Support to Startups” (Dínamo, coauthored with Felipe Matos).




Brazilian Bar Association


LL.B from the Law School of the São Paulo University
LL.M in Law and, Social and Economic Development from the Getúlio Vargas Foundation
Visiting Scholar, Center of Internet and Society – Stanford Law School
Postgraduate Degree from University of Southern California
Postgraduate Degree from IICS – Centro de Extensão Universitária

Lawyer Rankings

Brazil > TMT: Tech, innovation and digital business

Baptista Luz Advogados combines expertise in IP, M&A and commercial transactions to address the needs of clients active in emerging technologies, including the gig economy, fintech, healthtech and digital media. The practice is proficient in technology agreements, ranging from software development to SaaS licenses and intangible asset transfers, and also offers advice on transactional and regulatory matters. Pedro Ramos co-heads the team with Renato Leite Monteiro, who specialises in data protection and IT law.

Brazil > TMT: Cybersecurity and data privacy

Baptista Luz Advogados‘ data protection team specialises in transactions involving technology companies and innovative businesses. Apart from advising on the implementation of data protection compliance projects, in accordance with LGPD, GDPR and others, the practice is also adept at conducting audits, international data transfers as well as reviewing internal policies. Incident management in the context of data leaks and cyberattacks also features on the department’s portfolio. Pedro Ramos leads the team, which includes Fernando Bousso, who combines solid experience in technology, telecoms and data privacy. Renato Leite Monteiro joined Twitter in 2020 and is now a consultant with the firm.