Firm Profile > Serranomartinez > Bogota, Colombia

D. CALLE 76 # 8-28

Competition and antitrust Tier 4

Boutique firm Serranomartinez focuses on corporate and shareholder litigation, merger proceedings and unfair competition litigation, as well as general competition law infringements. Practice head Felipe Serrano has been particularly active with recent matters including the representation of Chevron Petroleum Company before the Superintendencia in relation to a share acquisition matter; and the defence of Uber against unfair competition allegations brought by a major Colombian taxi company. Other key clients in the sector include Unilever and Avianca.

Corporate and M&A Tier 4

Established in 2017, ‘excellent’ boutique Serranomartinez specialises in corporate and competition law, representing major and mid-size companies in corporate and shareholders' litigation and M&A transactions, among other matters. The nine-strong practice is co-led by firm founding partners Juan Diego Martinez and Felipe Serrano, and continues to grow its numbers, incorporating three new junior associates during the course of 2018. Recent works has seen practice head Martinez particularly active advising clients in the finance sector, including majors such as Bancolombia, Banco de Bogotá and Banco Davivienda, on various matters; while 2018 highlights saw the team assist the shareholders of Plantmedco (a grower and exporter of medicinal cannabis) with the sale of 100% of the outstanding shares in the company to Canadian investors. Other clients include Aromateca Guatemala and Gran Panda.


The firm: Serranomartinez is a boutique law firm specialized in business transactions and competition law.

The Firm was founded in January 2017 by Felipe Serrano and Juan Diego Martinez to serve local and international Clients in specialized-complex legal matters related to corporate/M&A and competition law. The firm builds on its partner’s extensive experience both in the public and the private sector, and in the specialization of its legal team.

Serranomartinez represents and advises major companies in the oil and gas, ports, airline, retail, beverages, high tech, and construction sectors. This includes acting as counsel in several antitrust investigations, pre-merger review procedures judicial and arbitration proceedings, and participating in important M&A transactions, joint ventures, mercantile contracts, corporate reorganizations and estate planning.

Department Name Email Telephone
Head of Competition & Antitrust Felipe Serrano Pinilla +571 5522344
Head of Corporate and M&A Juan Diego Martínez García +571 5522344
Associate / Manager Antonio Gómez Montoya +571 5522344
Associate Mateo Gómez Mazuera +571 5522344
Associate Maria Camila Cardenas +571 5522344
Associate Andres Jaramillo Sanz +571 5522344
000 attorneys.
ABA (American Bar Association)
IBA (International Bar Association)