Felipe Serrano > Serrano Martínez > Bogota, Colombia > Lawyer Profile

Serrano Martínez
Calle 27 # 5A – 12
Bogotá D.C.

Work Department

Competition/Antitrust, Litigation




Felipe is a founding partner of Serrano Martinez, a law firm located in Bogotá, Colombia. He is an expert in antitrust, privacy, litigation and regulatory law. He focuses his practice on representing domestic and foreign companies in antitrust investigations, data protection, consumer protection, corporate, contractual and unfair competition litigation, and merger control reviews.

Between 2012 and 2015, Felipe was Chief Advisor at Colombia’s Antitrust and Privacy Agency (SIC), as well as Deputy Head of the Agency. He also worked as a lawyer in the litigation department of several Colombian firms and is a Professor of Competition Law at Javeriana, Los Andes and Externado Universities. He was a Member of the Expert Commission appointed by the President of Colombia in 2015 to reform Colombia’s leniency regime. He is admitted as an attorney in Colombia and the State of New York, USA.

Currently, Felipe is the President of the Colombian Antitrust Association – ACDC-. At Serrano Martinez, he represents and advises leading companies in the oil & gas, retail, food and new technologies industries, among which are: Uber, Amazon, Unilever, Chevron Petroleum Company, Allianz, Spotify, and Airbnb, among others.

He has been recognized in recent years by Chambers & Partners, the Legal 500 and Global Competition Review (among others) for leading one of the top practices in competition law in Colombia.



Spanish, English


American Bar Association, Antitrust Section

International Bar Association

Colombian Antitrust Association -ACDC-



–           J.D. and Specialist in Commercial Law from Universidad Javeriana.

–          Specialist in Administrative Litigation from Universidad Externado.

–          LLM in Trade Regulation – Antitrust from NYU Law School.

–          Master in Public Policy from University of Oxford. Chevening Scholar.

–          Diplomas in Basic and Advanced Negotiation from Harvard Law School.

Lawyer Rankings

Colombia > Competition and antitrust

(Next Generation Partners)

Felipe SerranoSerrano Martínez

A boutique firm with deep expertise‘, Serrano Martínez is valued by sources for its ‘experience in serving foreign companies‘ — notably, recent clients include Uber Technologies and Amazon. Increasingly prominent department head Felipe Serrano is highlighted as a ‘fundamental ally when it comes to defining business strategies‘ and specialises in advising on antitrust, privacy and consumer protection investigations, as well as competition litigation. Serrano can also call on several talented associates including ‘very intelligent lawyerAndrés Jaramillo Sanz, who previously served at the SIC, Juan Felipe Traber, and new arrival Ana María Mesa, who joined from Avante Abogados in October 2021.

Colombia > Corporate and M&A

Serrano Martínez‘s corporate team attracts glowing reviews for its ‘client-centric philosophy‘ and its lawyers’ ‘sharp commercial instincts’. Since its establishment in 2017, the competition and corporate boutique continues to grow its market share of sophisticated transactions, including M&A, joint ventures and investment deals — it also acts on corporate litigation and compliance issues. Department head Juan Diego Martinez  , held up by sources for his ‘extensive knowledge and resourcefulness‘, is an increasingly prominent name for M&A, especially in the retail, agricultural, technology and life sciences sectors. Competition head Felipe Serrano   also handles corporate work. Key support is provided by associate Juan Pablo Ramírez , following the departure of senior associate Mateo Gómez Mazuera in August 2021.