Serrano Martínez > Bogota, Colombia > Firm Profile

‘Serrano Martinez is a boutique firm with deep expertise. Its lean structure and high partner-associate ratio means you get the expert analysis you need, very quickly, but with an efficient billing allocation. The entire legal team is fluent in English and most have worked and studied abroad, which gives lawyers a unique perspective on framing risk for a foreign audience.’

‘Given the Colombian regulatory regime, it is critical to have lawyers by your side who can help you to understand the particularities and objectives of the law and the safeguards that you must take into account. It is invaluable to have an office like Serrano Martinez to support you — particularly if you and the corporation you represent are foreigners.’

‘Its strongest characteristic is simplicity. My experience with other firms is that simplicity is conspicuous by its absence and there are never answers that are clear and easy to understand and follow; it is always “yes, but keep in mind…”‘

‘The team of lawyers at Serrano is excellent and its experience in serving foreign companies helps us to understand the particularities of the Colombian market because we speak the same language.’

‘First professionalism, second simplicity, third relationship with the regulator to understand the dynamics of bodies that are so bureaucratised and sometimes difficult to understand. Felipe Serrano is absolutely exemplary and has become a fundamental ally when it comes to defining business strategies, investments, etc.’

‘Felipe Serrano has consistently over-delivered throughout. He responds to emails quickly, is always willing to chat in person or over the phone, proactively shares guidance when he thinks changes in the law might impact our business, and he has made every deadline he has ever committed to.’

‘Felipe Serrano is a lawyer with the highest academic credentials. He has experience not only in the private sector but also in the public sector. He was in the Superintendence of Industry and Commerce, where he held a fundamental and outstanding role. He is one of the most prominent lawyers in the field.’

‘Associate Andrés Jaramillo Sanz is a very intelligent lawyer, with relevant experience despite his relatively young age, and excellent client treatment skills. Associate Juan Felipe Traber stood out for his legal positions and good client relationship management.’

‘Serrano Martinez is a unique practice in that it provides exceptional and hands-on customer service. The lawyers all have very good knowledge, they meet the delivery dates and the advice they provide is clear and complete.’

‘They are a young, and at the same time experienced, team that provides fast, practical and accurate solutions for the client’s needs.’

‘This team is characterised by its focus on the client and the excellent quality of its service. Throughout its consultancy, the firm’s client-centric philosophy was obvious. Also evident was its lawyers excellent technical skills and their dedication to understanding my interests to better advise me.’

‘The team pairs innovative staffing and technology processes with high-level legal knowledge in order to provide a cost- and time-efficient service. Lawyers are incredibly responsive with sharp commercial instincts.’

‘Juan Diego Martinez and associates Antonio Gómez and Juan Pablo Ramírez are all exceptional. What stands out is the use of technology and process management; it produces the best work product faster than any firm.’

‘Juan Diego Martinez and associate Juan Pablo Ramírez demonstrated throughout their outstanding technical knowledge in the required matters, as well as their commitment to my interests as a client.’

‘Juan Diego Martínez made his understanding of my interests evident at all times and proposed innovative strategies to address problems and protect those interests.’

‘The lawyers of this firm stand out for their knowledge and problem-solving abilities. Juan Diego Martínez is a lawyer with extensive knowledge and resourcefulness, which ensures negotiations and problem solving are achieved in an agile manner.’