Jo Farmer > Lewis Silkin > London, England > Lawyer Profile

With strength in the retail, media and entertainment industries, the team at Lewis Silkin provides ‘expert advice and support on a number of different contractual and legal issues’, with a notable track record on strategic brand partnerships and sponsorships, route to market issues, and IP heavy deals. Jo Farmer and James Gill co-head the practice. Media buying contracts and content creator and influencer related mandates are the cornerstone of Farmer’s practice, while Gill has key strength in data, AI, and adtech issues, particularly surrounding the manufacturing, tech and retail sectors. Alan Hunt is highlighted for his diverse commercial outlook, and has recently been active on business-critical logistics requirements and supply contracts, producer, agency and introducer agreements, as well as complex outsourcing projects. Managing associate Alex Meloy is noted for his advertising, marketing and intellectual property acumen.

Rated by clients as ‘true leaders in the field‘, the team of ‘smart experts‘ at Lewis Silkin advises on the full gamut of matters, including adtech vendor agreements, compliance with social media policies, and obtaining pre-clearance for television advertising. The group represents a diverse client base of brand and media owners, trade bodies, and social media platforms. ‘Terrific lawyer‘ Brinsley Dresden heads the practice alongside the ‘amazing‘ Geraint Lloyd-Taylor. Dresden is ‘very knowledgeable‘ and has vast expertise in the negotiation of celebrity talent contracts and sales promotion campaigns; while Lloyd-Taylor assists numerous advertising agencies and brands with defence against ASA investigations and claims. ‘Superstar‘ Jo Farmer is a ‘terrific negotiator‘ who maintains an IP focused practice, frequently handling content creation issues for voiceover artists and talent.