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The firm: Gecic Law revolves around a vision of a true corporate meritocracy dedicated to excellence in the practice of law in the Western Balkans. Through this vision, the firm challenged the local concept of a regional firm, as not just practising in the region, but being involved in the EU accession process and representing clients before the EU Commission and other EU institutions. This enabled the firm to take the lead on some of the biggest regional projects since its inception in 2015, achieving impressive growth and client retention. The firm takes an international approach to legal services, reflecting the experience of the team, educated at leading US and European universities, including Harvard, Florence EUI, UC Berkeley, Nottingham, Maastricht, PanthĂ©on-Assas, KU Leuven and Carnegie Mellon.

EU law, competition and state aid speciality: Gecic Law is the first Serbian law firm with a strong focus on EU law and its application in antitrust/competition law, state aid and trade policy negotiations. The firm acted as legal counsel to the government of Serbia and the Smederevo steel mill, in the historic decision by the European Commission not to impose anti-dumping measures on imports of hotrolled flat steel products from Serbia, simultaneously imposing said measures against products originating from Brazil, Iran, Russia and Ukraine. More recently, the firm successfully advised the government of Serbia and the Železara Smederevo steel mill with respect to the EC investigation on the historical state aid received. In addition, Gecic Law, together with DLA Piper, assisted Air Serbia in getting a green light before the European Commission in their investigation related to Etihad Airways’ investment in the local carrier.

Strong corporate practice: despite being a relative newcomer to the market, Gecic Law has already worked, and continues to represent clients, on some of the biggest and most challenging transactions in the region. The firm’s corporate practice developed tremendously over the past year, managing to represent and successfully handle some of the most significant investment over the past three years, in what Financial Times ranks the world’s fastest growing FDI economy. The continued trust of high-end clients allowed the firm to grow both its client base, and team, while maintaining high-end and innovative service as a signature trait.

Redefining the role of a law firm: as the key local organiser, together with Harvard Law School Association of Europe, hosted one of the most prestigious gatherings of legal professionals in West Balkans in recent history, bringing together more than 150 high-profile individuals and young leaders in politics, business and innovation. This was the first time for the HLSAE to hold a reunion in any of the West Balkans.

Philanthropy by example, fostering local growth: in 2016, Gecic Law established Taboroši Scholarship in memory of Professor Svetislav Taboroši, whose work and dedication to academic research and innovative problem-solving led to his pioneering work in the field of law and economics. According to the Dean of the Belgrade Law School, Sima Avramovic, this was the first time in recorded history since the 19th century that a law firm and former students established a scholarship fund/endowment in Serbia. As such, it aims to serve as a catalyst for change in the Serbian and legal profession and support the future of Serbian academics and society.

Market disruptor: being the best means continuously pushing the bar higher, and the firm continues to challenge established practices in an effort to raise the general client understanding of what top-tier legal service in Serbia means. The entrepreneurial culture, with meritocracy, innovation and professional credibility at its core, was nourished from day one until today, despite continued upward growth spiral. The firm became a safe-haven for repats, and in general the team is assembled of people who have, or aspire to attain, international training. It is the firm’s belief that only this system can allow the firm to strengthen its values while continuing to benefit from outside experience, as shown in the launch of the China desk.

Specialised international teams: Gecic Law’s French desk and China desk combine the experience and knowledge of practitioners working from various legal practices to best serve the interests of clients from France and other Francophone countries, and China and Chinese speaking territories, respectively, when doing business in Serbia and the region.

Regulatory/legislative focus: the firm is actively raising the bar in the legal profession and working towards an overall higher level of transparency in the Serbian and regional business environment. Moreover, the firm has established a strong practice in taking part in legislative process. The firm sees lawyers as active members in the legislative debate, devoted to sharing experience and expertise to support legislators in developing regulation based on best solutions both in the European Union and globally. No other Serbian law firm has a remotely similar record of accomplishment.

  • Contacts

  • Bogdan Gecic

  • Ognjen Popovic

  • Number of lawyers: 14
  • at this office: 9
  • Languages
  • English
  • French
  • German
  • Spanish
  • Italian
  • Macedonian
  • Russian
  • Chinese
  • Croatian
  • Bosnian
  • Bulgarian
  • Serbian
  • Montenegrin
  • Member
  • International Bar Association

Above material supplied by Gecic Law.

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