Georgie Collins > Irwin Mitchell > London, England > Lawyer Profile

Irwin Mitchell

Work Department

Intellectual Property and Media



Georgie advises on the protection, exploitation and infringement of IP rights worldwide. She helps clients develop their IP strategies, focusing on risk and reputation management. She has significant experience in relation to the strategic management of global brands, including trade mark and domain name portfolio management, and has advised many global corporates and household names on their worldwide trade mark matters. Georgie is known for her expertise in dealing with international and cross-border IP disputes. She advises on forum shopping, identifying favourable jurisdictions for rights owners to bring proceedings or to defend proceedings.

She has experience of all dispute forums including arbitration, mediation, the UK Courts, the UK Intellectual Property Office and in dealing with criminal proceedings relation to IP infringements. Georgie is described in Chambers and Partners as ‘bright, reactive and pragmatic’, ‘a practitioner par excellence with a rare insight into multinational and multidisciplinary problems’, ‘business-savvy and brilliant at developing client relationships’, and ‘lauded by clients for her “sophisticated” handling of international trade mark and domain name matters and disputes.’


Trained Stephenson Harwood; qualified 1998; partner and head of IP 2010-2013, Lawrence Graham; partner 2013-present, Irwin Mitchell. Publications of note: Sweet & Maxwell’s The Trade Mark Handbook, ‘Civil Court Procedures in Trade Mark Cases’; The European Handbook of Intellectual Property Management. Georgie is a regular speaker at conferences in the UK and the US on a range of IP issues.


International Trade Mark Association; Marques; AIPPI; Association of Institute of Trade Mark Attorneys; Charted Institute of Patent Attorneys.


Nottingham Trent University 1992-1995 (LLB (Hons)); Nottingham Law School 1996 (LPC); Bristol University 1998 (IP Dip).

Lawyer Rankings

London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design

Georgie Collins heads the IP offering at Irwin Mitchell, focusing on brand protection, exploitation and enforcement before the UKIPO. Primary sectors of focus include media, sports, professional services, retail and food and drink. The team often acts on copyright and trade mark infringement and passing-off disputes.