AC&R > Amsterdam, Netherlands > Firm Profile

Prinsengracht 463-I
1016HP Amsterdam

Netherlands > Intellectual property: trade marks, copyrights and design rights Tier 1

AC&R combines the forces of Hofhuis Alkema Groen, a specialist in pan-European protection of design rights, and Le Poole Bekema, the go-to advisor for public broadcasters, following the firm merger in January 2023. Key lawyers include trade mark expert Jesse Hofhuis, digital media and IP practitioner Arnout Groen, and advisor to big names in the food and beverages industry Adonna Alkema. EU copyright law expert Anne Bekema is a trusted counsel for international clients in a range of matters, including IP-based contracts, protection and enforcement of rights, and advertising and sponsoring. Media and entertainment-sector specialist Laura Broers advises clients on a day-to-day basis regarding various IP and advertising matters.

Practice head(s):

Jesse Hofhuis; Arnout Groen; Adonna Alkema; Anna Bekema

Other key lawyers:


‘Jesse Hofhuis is passionate, intelligent, opinionated and creative. Not afraid to challenge the mainstream and is a fantastic strategist.’ 

‘Laura Broers is both a great sparring partner and a reliable resource for legal advice and action. She is efficient, pragmatic, cost-conscious, responsive as well as pro-active, and last but not least strategically savvy.’

‘Jesse Hofhuis is one of the smartest lawyers I have ever worked with. Highly effective, pragmatic and creative negotiator who never loses sight of the bigger picture. In addition, a lot of fun to work with and highly approachable.’

‘Laura Broers is very much the trusted advisor in-house lawyers are looking for.’

Key clients



Red Bull

Warner Bros


FC Barcelona



MPAA (Motion Picture Association of America)


Directors Guild of America, Writers Guild of America and Screen Actors Guilds

Christian Louboutin

Mediahuis nederland




Volvo trademark holding

De bijenkorf



kawasaki motors Europe

Mobis parts

Kabushiki kaisha zoom

Lebara mobile

Work highlights

  • Representing Apple in litigation with regard to copyright payments and copies made in the cloud.
  • Representing Airwair in litigation, protecting the famous Dr. Martens designs and trade dress.
  • Representing FC Barcelona in an invalidation action before the EUIPO regarding an EU Design registration by a third party integrating the FCB crest.

Netherlands > Industry focus: Media and entertainment Tier 3

Advocates for Creativity and Reputation, AC&R, established in 2023 following the merger of Hofhuis Alkema Groen and Le Poole Bekema, routinely work on IP and media law matters. The lawyers of Le Poole Bekema bring a strong presence in the Dutch media and entertainment sector, representing four public broadcasters as well as their governing bodies. Anne Bekema is an experienced litigator in copyright law, defamation and freedom of speech matters, representing broadcasters, producers and individuals on matters concerning freedom of expression, format rights and scientific integrity. Laura Broers regularly acts for clients in urgent and publicity-sensitive cases, such as high-profile defamation cases. Associate, Ron Lamme, brings an added dimension of expertise in information technology to the media and entertainment practice.

Practice head(s):

Anne Bekema; Laura Broers

Other key lawyers:


‘The team is extraordinary in their field of expertise. They individually are the best in class when it comes to understanding the level playing field and together, they make an unbeatable team. Their approach is very human and informing, they use dialogue to come to the best strategy. The firm is inventive and the lawyers have the client’s importance in their best interest. 

‘I have worked with both Anne Beekema and Laura Broers, who both thrive in very complex corporate organisations. With humor, openness and real dialogue they realized a position as true consultants and expert to the matter.’

Key clients

Mediahuis Nederland








Edemol Shine

Banijay Group

Vincent TV Producties


See Tickets

Stitching Regionale Publieke Omroep

RTV Rijmond

Monday Media



Kabushiki Kaisha Zoom

Lebara Mobile




Fintage House

RTL Nederland

Work highlights

  • Represented Mediahuis Nederland (De Telegraaf) in defamation proceedings started by an investigative journalist claiming that De Telegraaf acted unlawful by publishing a news article dated over 15 years ago.
  • Advised news channel NOS on a number of matters relating to news articles and journalistic investigations.
  • Represented governing body NPO in criminal proceedings relating to the death threat of a journalist working for the NPO.