The Legal 500

Twitter Logo Youtube Circle Icon LinkedIn Icon

VEGAS LEX

52, KOSMODAMIANSKAYA EMBANKMENT, 115054 MOSCOW, RUSSIA
Tel:
Work +7 495 933 0800
Email:
Web:
www.vegaslex.ru
Krasnodar, Moscow, Volgograd

Show all Press releases

Advertising in pharmaceutical sector: analysis of judicial practice and protection against risks

November 2017

On 14 November 2017, VEGAS LEX law firm the author’s seminar entitled "Advertising in pharmaceutical sector. Risk elimination practices" for representatives of pharmaceutical companies and manufacturers of medical products and BADS.

On 14 November 2017, Maria Borzova, VEGAS LEX’s Manager of Life sciences projects, held the author’s seminar entitled "Advertising in pharmaceutical sector. Risk elimination practices" developed due to the turbulence of situation in the area of advertising of pharmaceutical drugs in 2017.

Maria Borzova provided analysis of judicial practice concerning advertising in pharmaceutical industry (pharmaceutical drugs BADS pharmacies) for the current year and for the earlier period, analysed with participants the standard "check-lists" and certain "methods" for checking the promotional materials, and demonstrated through realistic examples as to how the legal strategy of protection against risks harmonizes with creative methods in advertising. In conclusion, the participants were offered to perform a task, which involved the drawing up of a "road map" of marketing consultant when selecting promotion strategies.

VEGAS LEX expresses appreciation to all participants for their active attitude toward, and fruitful discussion of, the matters considered in the course of the seminar.

***

For more information on VEGAS LEX’s services in pharmaceutical industry, please click here.

Legal Developments by:
VEGAS LEX

  • Information law for company participants – the search for a balance of interests

    At the present time, in various legal relationships there exists the acute problem of observing a balance of interests concerning the parties involved in these legal relationships, their legal rights, and their mutual economic needs. Judicial practice, when considering disputes between these kinds of parties, takes into consideration not only the formal requirements of legislation, but also the real economic and legal goals and interests of the participants.
    - Vegas Lex Law Firm

Legal Developments in Russia

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to