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Industry focus: Food
Industry focus: Food - ranked: tier 1

Hoogenraad & Haak, advertising + IP advocaten

Led by the well-known Ebba Hoogenraad, and with assistance from associate Sarah Arayess, the health, beauty and food team at Hoogenraad & Haak, advertising + IP advocaten advises on all aspects of food law including labelling and contentious cases such as product recalls. Arayess is advising Eurofins Food Safety Solution, the food testing specialist that counts Aldi among its clients, on various food labelling issues. Its client roster includes Illy Café, Yakult and Heineken Netherlands.

Leading individuals

Ebba Hoogenraad  - Hoogenraad & Haak, advertising + IP advocaten

Next Generation Partners

Sarah Arayess - Hoogenraad & Haak, advertising + IP advocaten

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Industry focus: Media and entertainment
Industry focus: Media and entertainment - ranked: tier 4

Hoogenraad & Haak, advertising + IP advocaten

Hoogenraad & Haak, advertising + IP advocaten is well known for its advertising expertise including in the media, entertainment, and technology sectors and advises on sponsorship deals, talent agreements, and defamation matters. In recent work, the team advised a media client on all aspects of the launch of an online video service. Ebba Hoogenraad and Daniel Haije are the well-respected senior practitioners.

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Intellectual property: trade marks, copyrights and design rights
Intellectual property: trade marks, copyrights and design rights - ranked: tier 3

Hoogenraad & Haak, advertising + IP advocaten

At Hoogenraad & Haak, advertising + IP advocaten,¬†Maarten Haak,¬†Daniel Haije,¬†and counsel Mo√Įra Truijens¬†assist clients including¬†Lidl,¬†Jaguar Land Rover,¬†Omega Pharma,¬†and¬†Samsung. In a high-value case, it is acting for Fashion Linq in defence of its Denim & Co trade mark in eight European states against¬†Primark. It is also acting for Kallo Foods in a multi-jurisdictional conflict with US-based Whole Earth Sweetener Company regarding the trade mark¬†'Whole Earth'. Proceedings are under way in the District Court of the Hague and the EUIPO.

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Further information on Hoogenraad & Haak, advertising + IP advocaten

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Offices in Amsterdam

Legal Developments in Netherlands

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to
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