Daniël Haije > Hoogenraad & Haak > Amsterdam, Netherlands > Lawyer Profile

Hoogenraad & Haak
Daniël Haije photo

Work Department

Advertising law, intellectual property. Clients include celebrities, advertising agencies and companies in the sectors FMCG, entertainment, aviation, technology, fashion and charity. Daniël specializes in particular in comparative advertising litigation and is able to co-ordinate cross-border measures.


Partner advertising law and intellectual property


Daniël Haije advises on all aspects of advertising and marketing law, including (cross-border) clearance work, agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, privacy, contests, promotions and dispute resolution in the advertising sector before the civil courts and self-regulatory bodies. His work also concerns the protection and enforcement of intellectual property rights (including trade marks and copyright). Based in creative hub Amsterdam, the Netherlands, Daniël’s clients include celebrities, many major ad agencies and high-profile brand owners active across a wide range of sectors, including FMCG, food & beverages, retail, entertainment, aviation, fashion, technology and charity.

Daniel teaches advertising law to lawyers in a postgraduate program and lectures on portrait law at VU University Amsterdam and Comparative Advertising and Trademarks at Leiden University.


Dutch, English


Daniël chairs the Netherlands Advertising Law Association and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.


University of Groningen, the Netherlands

Lawyer Rankings

Netherlands > Industry focus: Media and entertainment

Boutique practice Hoogenraad & Haak is seen as ‘the go-to law firm for advertising matters‘ as the team’s ‘sector expertise is phenomenal‘. It combines IP and advertising law with expertise in the food sector, assisting clients with the full range of advisory and contentious issues. Jointly leading the team are Daniël Haije, who is ‘great for cross-border matters, as he is very well connected internationally‘, and  Ebba Hoogenraad who is ‘a household name in the industry‘.