Ebba Hoogenraad > Hoogenraad & Haak > Amsterdam, Netherlands > Lawyer Profile

Hoogenraad & Haak
Hoogenraad & Haak
Cruquiusweg 109-B
1019 AG Amsterdam
Ebba Hoogenraad photo

Work Department

Advertising law and food law


Partner advertising law and food law


Ebba Hoogenraad was admitted to the bar in 1985 and has been focusing on the advertising industry since 1989.

Clients particularly praise her point and practical advice, always noting what is possible. Ebba counsels many high profile advertising agencies and brand owners on advertising law, food law and intellectual property law. In addition, she litigates before the Dutch self-regulatory bodies and civil courts. Ebba assists clients in case of enforcement actions by the Netherlands Food and Consumer Product Safety Authority (NVWA), such as inspections, attachments of goods, warnings or fines and recalls in case of a breach of the Dutch Commodities Act. She also advises several producers of health and nutrition products on product information and the European Claims Regulation.


Dutch, English


Sole Dutch member of the Global Advertising Lawyers Alliance (GALA). Chair of the National Advertising Conference. Chair of the Advisory Board of the Netherlands Advertising Law Association. Former chair Benelux Trademark and Design Law Association (BMM). Past member of the World Press Photo supervisory board.


University of Utrecht, the Netherlands


Ebba loves choir singing, hiking and gardening.

Lawyer Rankings

Netherlands > Industry focus: Media and entertainment

(Leading individuals)

Ebba HoogenraadHoogenraad & Haak

Boutique firm Hoogenraad & Haak focuses on advertising, IP and food law. Advertising law litigation is a key pillar of strength for the practice and it acts for large multinational corporations in this area. As the only Dutch member of the Global Advertising Lawyers Alliance, the firm is well placed to handle international mandates. Daniel Haije is experienced in advertising and trade mark infringement and protection issues. Ebba Hoogenraad jointly heads the team with Haije.

Netherlands > Industry focus: Food

(Leading individuals)

Ebba HoogenraadHoogenraad & Haak

With a focus on IP, advertising and food law, boutique Hoogenraad & Haak handles a broad range of contentious and non-contentious matters. It represents clients before the courts and self-regulatory bodies in matters often at the forefront of food law. The team advises on ingredients, labelling, claims, recalls and other food safety matters. Ebba Hoogenraad is well known in the industry and is a member of the editorial board of the Dutch food journal Waar&Wet. Associate Lisanne Steenbergen provides a supporting role and counts multinationals among her client base.