Ebba Hoogenraad > Hoogenraad & Haak > Amsterdam, Netherlands > Lawyer Profile

Hoogenraad & Haak
Cruquiusweg 109-B
1019 AG Amsterdam
Netherlands

Work Department

Advertising law and food law

Position

Partner advertising law and food law

Career

Ebba Hoogenraad was admitted to the bar in 1985 and has been focusing on the advertising industry since 1989.

Clients particularly praise her point and practical advice, always noting what is possible. Ebba counsels many high profile advertising agencies and brand owners on advertising law, food law and intellectual property law. In addition, she litigates before the Dutch self-regulatory bodies and civil courts. Ebba assists clients in case of enforcement actions by the Netherlands Food and Consumer Product Safety Authority (NVWA), such as inspections, attachments of goods, warnings or fines and recalls in case of a breach of the Dutch Commodities Act. She also advises several producers of health and nutrition products on product information and the European Claims Regulation.

Languages

Dutch, English

Memberships

Sole Dutch member of the Global Advertising Lawyers Alliance (GALA). Chair of the National Advertising Conference. Chair of the Advisory Board of the Netherlands Advertising Law Association. Former chair Benelux Trademark and Design Law Association (BMM). Past member of the World Press Photo supervisory board.

Education

University of Utrecht, the Netherlands

Leisure

Ebba loves choir singing, hiking and gardening.

Lawyer Rankings

Netherlands > Industry focus: Media and entertainment

(Leading individuals)

Ebba HoogenraadHoogenraad & Haak

Known for expertise in advertising and IP, Hoogenraad & Haak‘s team is noted for its ‘in-depth knowledge of advertisement and media laws, with exceptional ability to evolve complex legal issues into practical solutions’. It has a particularly strong track record in advertising law and litigation. Daniel Haije is a specialist in advertising, trade mark infringement and protection issues, with a special focus on comparative advertising. He co-heads the team with Ebba Hoogenraad.

Netherlands > Industry focus: Food

(Leading individuals)

Ebba HoogenraadHoogenraad & Haak

Boutique Hoogenraad & Haak specialises in IP, advertising and food law, providing ‘outstanding knowledge with respect to advertising, nutrition and health claims on food’. The firm is known for its ‘highly skilled and very responsive team with vast, up-to-date knowledge of the market’. Advising on all aspects of food law, the group’s experience covers ingredients, labelling and litigation before the courts, the Netherlands Food and Consumer Product Safety Authority (NVWA) and self-regulatory bodies, as well as complex matters related to food safety including recalls. Ebba Hoogenraad leads the team and is ‘highly valued for her expertise in this area’, particularly in relation to legislation and regulation. Associate Lisanne Steenbergen is also active in food related matters.