Ebba Hoogenraad > Hoogenraad & Haak > Amsterdam, Netherlands > Lawyer Profile

Hoogenraad & Haak
Ebba Hoogenraad photo

Work Department

Advertising law and health, beauty & food law


Partner advertising law and food law


Ebba Hoogenraad was admitted to the bar in 1985 and has been focusing on the advertising industry since 1989.

Clients particularly praise her point and practical advice, always noting what is possible. Ebba counsels the majority of the larger advertising bureaus and several companies in the consumer industry on advertising law. She also advises several producers of health and nutrition products on product information and the European Claims Regulation.

Ebba often litigates before the self regulatory Advertising Code Committee and national courts.


Dutch, English


Ebba is on the editorial board of the Dutch legal IP and advertising journal IER. She chairs the Dutch Advertising Law Association and the National Advertising Conference, and chaired the Benelux Trademark and Design Law Association. She is a board member of the Dutch Advertising Association and of the World Press Photo Supervisory Board. Ebba is also a member of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.


University of Utrecht, the Netherlands

Lawyer Rankings

Netherlands > Industry focus: Food

(Leading individuals)

Ebba HoogenraadHoogenraad & Haak

As the ‘exceptional‘ and well-known head of Hoogenraad & HaakEbba Hoogenraad leads a specialist team in the health, beauty and food law sectors. Hoogenraad is ably assisted by associate Bram Duivenvoorde, who is developing a blend of IP and advertising law expertise and also handles the related litigation. The team routinely advises on labelling, food safety and other food law issues, advertising law and  promotional matters, as well as contractual obligations. This is combined with related IP issues including comparative advertising. The ‘excellent and engagedSarah Arayess has started her own firm but will continue with the team as an of counsel.

Netherlands > Industry focus: Media and entertainment

Boutique practice Hoogenraad & Haak is seen as ‘the go-to law firm for advertising matters‘ as the team’s ‘sector expertise is phenomenal‘. It combines IP and advertising law with expertise in the food sector, assisting clients with the full range of advisory and contentious issues. Jointly leading the team are Daniël Haije, who is ‘great for cross-border matters, as he is very well connected internationally‘, and  Ebba Hoogenraad who is ‘a household name in the industry‘.