Firm Profile > Hoogenraad & Haak, advertising + IP advocaten > Amsterdam , Netherlands

Hoogenraad & Haak, advertising + IP advocaten

Industry focus: Food Tier 1

Led by the well-known Ebba Hoogenraad, and with assistance from associate Sarah Arayess, the health, beauty and food team at Hoogenraad & Haak, advertising + IP advocaten advises on all aspects of food law including labelling and contentious cases such as product recalls. Arayess is advising Eurofins Food Safety Solution, the food testing specialist that counts Aldi among its clients, on various food labelling issues. Its client roster includes Illy Café, Yakult and Heineken Netherlands.

Intellectual property: trade marks, copyrights and design rights Tier 3

At Hoogenraad & Haak, advertising + IP advocatenMaarten HaakDaniel Haije, and counsel Moïra Truijens assist clients including Lidl, Jaguar Land Rover, Omega Pharma, and Samsung. In a high-value case, it is acting for Fashion Linq in defence of its Denim & Co trade mark in eight European states against Primark. It is also acting for Kallo Foods in a multi-jurisdictional conflict with US-based Whole Earth Sweetener Company regarding the trade mark 'Whole Earth'. Proceedings are under way in the District Court of the Hague and the EUIPO.

Industry focus: Media and entertainment Tier 4

Hoogenraad & Haak, advertising + IP advocaten is well known for its advertising expertise including in the media, entertainment, and technology sectors and advises on sponsorship deals, talent agreements, and defamation matters. In recent work, the team advised a media client on all aspects of the launch of an online video service. Ebba Hoogenraad and Daniel Haije are the well-respected senior practitioners.

Firm Overview:
Hoogenraad & Haak is an independent boutique law firm based in Amsterdam. The firm counsels international and domestic corporate clients, mainly operating in the advertising, food, retail, fashion, entertainment and design industries. The firm can boast a high profile broad IP practice, and is widely recognised as the pre-eminent firm for advertising law in the Netherlands. In addition, Hoogenraad & Haak is one of only a few Dutch firms truly specialising in health, beauty and food law.

Main Areas of Practice:

-Intellectual Property
-Health, Beauty & Food
-Commercial Contracts

Photo Name Position Profile
 Bram Duivenvoorde  photo Bram Duivenvoorde
 Moïra Truijens  photo Moïra Truijens
 Daniël Haije  photo Daniël Haije
 Ebba Hoogenraad  photo Ebba Hoogenraad
 Maarten Haak  photo Maarten Haak
 Mathijs Peijnenburg  photo Mathijs Peijnenburg
 Sarah Arayess  photo Sarah Arayess
English (fluent)