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Adams & Adams

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Gérard du Plessis

Work +27 12 432 6301
Adams & Adams

Work Department

Trade Marks




Gérard du Plessis is a senior partner of the firm and has served as the Chairman of Adams & Adams from 2013 to date. Prior to that he also served for a number of years as Trade Mark Department Co-Chairman (litigation). He specialises in litigation relating to trade marks, copyright, unlawful competition, domain names and advertising law. He is responsible for the trade mark portfolios of many multi-nationals and South African companies in Africa and throughout the world. Some of his key clients include Comair Limited, Sasol Limited, Yum! Brands, SARS and Beiersdorf AG. He is regularly quoted in local publications and interviewed on radio regarding IP developments, both in South Africa and throughout Africa. He is a sought-after speaker both in South Africa and at international IP conferences, most recently the BRICS IP Forum in London, UK in 2016 and at the University of Johannesburg’s annual IP conference.  He regularly attends INTA and Marques conferences. Gérard has published numerous articles on IP and is a co-author of the Lexis Nexis publication Practitioner’s Guide to Intellectual Property Law. He lectures on IP to LLM students at the Adams & Adams IP Centre at the University of Pretoria. He has been practising in the field of intellectual property law since 1995.

Gérard has been internationally recognised in peer-selected reviews such as:

  • - Managing Intellectual Law(MIP) IP Star 2016 – 2018
  • - Best Lawyers: Intellectual Property Law – South Africa 2017 and 2018
  • - Who’s Who Legal: The International Who’s Who of Business Lawyers –
  • Trademarks 2013 -2017
  • - The International Who’s Who of Trademark Lawyers 2017, 2018
  • - Chambers Global Guide Legal Rankings: South Africa 2018

He is a member of the Legal Practice Council, a fellow of the South African Institute of Intellectual Property Law (SAIIPL) and past chairman of the Trade Mark Law Committee of SAIIPL. He also served as a Council Member of the SAIIPL Board.

Gérard obtain his BLC LLB degrees from the University of Pretoria in 1992 and 1994. He was admitted as an attorney in 1995 and qualified as a trade mark practitioner in 1997.




  • Who’s Who Legal Ranking – Trademarks | 2017, 2018
  • Best Lawyers: Intellectual Property Law – South Africa | 2018
  • Best Lawyers: Lawyer of the Year for IP in South Africa | 2018
  • Who’s Who Legal – Trade Marks | 2017, 2018
  • WTR 1000 – Tier 1 Ranked: Trademark Litigation | 2018, 2019
  • MIP IP All Stars | 2017, 2018
  • WIPR Trade Mark & Patent Directory – 2017, 2018
  • Legal 500 – Recommended IP Practitioner | 2018
  • Chambers Global: Eminent Practitioner | 2016 – 2018
  • SAIIPL – Member
  • Legal Practice Council - Member


  • BLC – University of Pretoria | 1992
  • LLB – University of Pretoria | 1994

South Africa

Intellectual property

Within: Leading individuals

Gérard du Plessis  - Adams & Adams

Within: Intellectual property

Adams & Adams¬†operates a considerable IP practice and leads the market in South Africa and across the continent. The firm advises some 240 of Fortune 500 companies and has experienced growth in engagements from software companies. It represented Novartis in opposing the registration of the trade mark Curida in class 5 by Cipla Medpro. The team is 'extremely responsive and cost effective', is 'excellent in working with the various countries in this region' and has 'the premier IP practice in South Africa' according to a client.¬† Russell Bagnall¬†is a market leader in patent litigation, as are¬†Danie Dohmen¬†and¬†Alexis Apostolidis.¬†¬†G√©rard du Plessis¬†is recommended for trade mark litigation, while Simon Brown, who provides 'an outstanding service', and¬†Samantha Copeling, who is 'kind and knowledgeable', are noted for trade mark prosecution. Mari√ętte Du Plessis¬†¬† is 'direct, strategic and patient' and Kelly Thompson¬†and Darren Olivier¬†are also recommended.

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