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Adams & Adams

Work +27 12 432 6000

Simon Brown

Work +27 12 432 6315
Adams & Adams

Work Department

Trade Marks (Africa & Asia)


Partner : Chairperson - Trade Marks Prosecution


At present, Simon is the Head of the Trade Mark Prosecution section, as well as Co-chairperson of the Trade Mark Department at Adams & Adams. Simon’s practice focuses largely on clearance investigations, filing and prosecution of trade mark cases and trade mark portfolio management throughout Africa and internationally for multi-national companies. Some of his key clients include Google Inc, Sun International, DGB (Pty) Limited and AB InBev.

As well as being a lecturer in International Trade Mark Law for SAIIPL (South African Institute of Intellectual Property Law), Simon is actively involved in a number of committees for both SAIIPL and INTA (International Trade Mark Association).

Simon is responsible for the development of the firms’ Africa Practice and Chairs the Africa Strategy Committee as well as the Africa IP Committee. Simon is a contributing Author to the authoritative Adams & Adams Practical Guide to Intellectual Property in Africa, as well as the Lexis Nexis publication Practitioner’s Guide to Intellectual Property Law.

He obtained an LLB in 1993 from the University of Pretoria and became a partner at Adams & Adams in 1998. Simon has been recognised as a leading practitioner in his field through peer-review listings with World Trade Mark Review (WTR 1000), Managing IP’s IP Stars programme, Who’s Who Legal (Trade marks).




Legal Practice Council – Member

South African Institute of Intellectual Property Law (SAIIPL) – Fellow

SAIIPL – International Trade Mark Law – Lecturer

SAIIPL – International Treaties Committee – Chair

INTA (International Trade Mark Association) Africa & Middle East Legislative Analysis Committee – Chair

International Trademark Association (INTA) – Member

Black Lawyers Association – Member

Who’s Who Legal Ranking: Trademarks | 2016 - 2018

Chambers Global: Ranked Band 2 Lawyer | 2016 – 2019

MIP IP All Stars | 2017, 2018

WIPR – Listed in Trade Mark & Patent Directory | 2017, 2018

WTR 1000 – Tier 1 Ranked: Prosecution & Strategy | 2018, 2019

Legal 500 – Recommended IP Practitioner | 2018

INTA Emerging Issues:  Sub-committee | 2017 – 2018 and Chair | 2018

INTA Africa Roundtable Project Team | 2017 – 2018


  • BLC – University of Pretoria (1991)
  • LLB – University of Pretoria (1993)

South Africa

Intellectual property

Within: Intellectual property

Adams & Adams¬†operates a considerable IP practice and leads the market in South Africa and across the continent. The firm advises some 240 of Fortune 500 companies and has experienced growth in engagements from software companies. It represented Novartis in opposing the registration of the trade mark Curida in class 5 by Cipla Medpro. The team is 'extremely responsive and cost effective', is 'excellent in working with the various countries in this region' and has 'the premier IP practice in South Africa' according to a client.¬† Russell Bagnall¬†is a market leader in patent litigation, as are¬†Danie Dohmen¬†and¬†Alexis Apostolidis.¬†¬†G√©rard du Plessis¬†is recommended for trade mark litigation, while Simon Brown, who provides 'an outstanding service', and¬†Samantha Copeling, who is 'kind and knowledgeable', are noted for trade mark prosecution. Mari√ętte Du Plessis¬†¬† is 'direct, strategic and patient' and Kelly Thompson¬†and Darren Olivier¬†are also recommended.

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