Ms Adar Bengom (Ortal) > Herzog Fox & Neeman > Tel Aviv, Israel > Lawyer Profile

Herzog Fox & Neeman
Herzog Tower
6 Yitzhak Sadeh St.
Tel Aviv 6777506
Israel

Work Department

Commercial
Intellectual Property

Position

Partner

Career

Adar Bengom (Ortal) is a partner in Herzog Fox & Neeman’s IP Practice, where she focuses primarily on intellectual property transactions, licensing, contentious matters and client counselling.  This includes both leading intellectual property due diligence in various cross-border transactions such as mergers, asset acquisitions and investments and drafting as well as negotiating all intellectual property documents relating thereto; drafting and negotiating complex license, research, development and other commercial agreements in various fields including high-tech, pharma, e-commerce, IT, finance and online marketing; drafting legal opinions involving unique copyright, trade secrets, database rights and trademark issues; managing trademark, patent and breeders rights portfolios of clients; and providing contentious legal advice on copyrights, trademarks, breeders’ rights, domain names, trade secrets, computer law and other intellectual property-related topics.

Prior to joining Herzog Fox & Neeman’s IP Practice, Adar worked in Davis Polk & Wardwell where she handled all intellectual property aspects of various transactions including asset acquisitions, joint ventures, mergers as well as IPOs

Adar is the author or co-author of several publications including a chapter in one of the leading books in Israel on the new Copyright Law (together with Dr. Neil J. Wilkof): : “Creating Rights: Readings in Copyright Law” (Michael Birnhack, Guy Pessach, eds., 2009).

Adar has an LL.M degree from Duke University School of Law and she is a member of the Israeli Bar Associations and the New York State Bar Association.

Languages

Hebrew, English

Memberships

New York, 2012
Israel, 2009

Education

Duke University, LL.M; Tel Aviv University, LL.B (magna cum laude)

Lawyer Rankings

Israel > Intellectual property > Intellectual property: filing/prosecution

A full-service IP law firm, Herzog Fox & Neeman advises a variety of domestic clients on trade mark prosecution with particular expertise in the online gaming industry. Practice head Karen Elburg manages trade mark portfolios and handles both non-contentious and contentious matters. The team consists of dedicated specialists, such as Adar Bengom (Ortal) who has niche expertise in plant breeders’ rights and general IP in the seeds industry. The firm recently saw the departure of Gilad Neeman and Jenia Melkhior, who left for an inhouse position, but also welcomed new arrivals at associate-level.

Israel > Intellectual property > Intellectual property: commercial/transactions

The team at Herzog Fox & Neeman advises clients on IP matters in connection with their complex commercial transactions such as M&A and IPO listings and has a particular focus on the gaming and e-commerce sectors. Karen Elburg heads the department and advises clients on all aspects of IP law. She is also a senior editor on INTA’s Trademark Reporter. Gal Eschet is an expert in large domestic and cross-border transactions involving IP, while Adar Bengom (Ortal) handles plant breeders’ rights and IP. Gilad Neeman and Jenia Melkhior left the firm.