Deprez Guignot Associés > Paris, France > Firm Profile
Deprez Guignot Associés Offices
21 RUE CLÉMENT MAROT
75008 PARIS
France
- Go to...
- Rankings
- Firm Profile
- Main Contacts
- Lawyer Profiles
Deprez Guignot Associés > The Legal 500 Rankings
France > Media and entertainment: Advertising Tier 1
Experts in the field and covering all facets of advertising law, Deprez Guignot Associés advises clients on advisory and litigation matters. Additional expertise in the media sector and competition law further bolsters the practice. A stellar client roster includes DDB, Google and the Omnicom group. Experienced litigator Frédéric Dumont leads the practice alongside Cyril Bedos, who regularly advises major communication agencies and advertisers.Practice head(s):
Frédéric Dumont; Cyril Bedos
Key clients
DDB
Ogilvy
Betc
Omnicom
M6
Intermarché
Winamax
Bromance
VMG Creative
Guttenberg Networks
Hungry & Foolish
Rosbeef!
Work highlights
- Advises DDB on day-to-day advisory and litigation.
- Assists OMNICOM on all advertising matters, notably influencer contracts and regulated sectors.
- Advised the Groupe M6 on the strategic merger project between TF1 and M6.
France > Industry focus: Food Tier 2
Headquartered in Paris, Deprez Guignot Associés is renowned for its in-depth knowledge and specialism in the food industry, with capabilities in all practice areas within the sector. Recent highlights have included consumer deception and economic parasitism work relating to plant-based meats, and advising on major CBD product launches and the regulatory landscape around influencers and the expanding health and wellness industry. Seasoned litigator and former civil servant Jean-Christophe André leads the team from the Paris office. He is supported by Pierre Deprez, a high-regarded expert in IP and economic law.Practice head(s):
Jean-Christophe André
Other key lawyers:
Key clients
Intermarché
General Mills
Fortepharma
Nouveaux Fermiers
AB-INBEV
Work highlights
- Advising a company in the vegan industry on various cases relating to economic parasitism, denigration and consumer deception over the use of the words “steak” and “meat” to describe its products.
- Assisting a major player in the CBD sector with issues related to product labelling, advertising, and health claims, alongside ensuring ongoing legal and regulatory oversight.
- Advising a client on the launch of a new range of flavoured beer, including advising on labelling and composition, an audit of all environmental claims and reference to the reduction of the carbon footprint on the product.
France > Industry focus: Luxury goods Tier 2
Deprez Guignot Associés enjoys a historically strong reputation in the luxury goods field, representing both leading global brands, such as Cartier and Louis Vuitton, and professional industries, such as the French Federation of Haute Couture and Fashion. The group guides clients through global IP management issues, arbitration, and parasitism litigation, amongst other matters. Industry veteran Vincent Fauchoux leads the practice and oversees IP litigation, supported by Annabelle Dalex, an expert in IP, media and litigation matters.Practice head(s):
Vincent Fauchoux
Other key lawyers:
Key clients
Richemont
Puig
Federation Française de la Haute-Couture et du Prêt a Porter
Cartier
Lancôme
Van Cleef & Arpels
Shiseido
Chanel
L’Oreal
Pierre Cardin
Work highlights
- Assisting the Richemont Group with its global IP management.
- Advising Chanel on the strategic aspects of intellectual property law.
- Assisting the French Federation of Haute Couture and Fashion and its members on strategic IP issues.
France > Intellectual property: Copyright Tier 2
Deprez Guignot Associés provides comprehensive support to clients, addressing all facets of copyright-related matters, including contracts, licensing, litigation, anti-counterfeiting, parasitism, and unfair competition cases. Co-led by Vincent Fauchoux, Frédéric Dumont, and Jean-Daniel Bouhenic, the practice is entrusted by high-profile clients, particularly within the luxury goods sector, underscoring their expertise in handling significant cases. They further reinforce their capabilities through the development of IT solutions designed for the management and protection of intellectual property rights.Practice head(s):
Vincent Fauchoux; Frédéric Dumont; Jean-Daniel Bouhénic
Other key lawyers:
Key clients
RICHEMONT
PUIG
FEDERATION FRANÇAISE DE LA COUTURE
CARTIER
M6
VAN CLEEF & ARPELS
SHISEIDO
CHANEL
L’OREAL
OMNICOM
Work highlights
- Assisting the Richemont Group (VAN CLEEF & ARPELS, PANERAI, PIAGET, CARTIER, VACHERON CONSTANTIN) with its global IP management and enforcement.
- Providing strategic counsel to CHANEL on aspects of intellectual property law, encompassing both advisory and litigation.
- Assisted ADOBE (US), in their development and deployment of artificial intelligence (AI) solutions FIREFLY that produce images based on a given prompt.
France > Media and entertainment: Television/radio Tier 2
With considerable experience in litigation, Deprez Guignot Associés is noted for its expertise in the television sector, and acts as a trusted adviser to French TV channel MG, where the team oversees all matters, from daily due diligence to strategic mergers. The group also provides counsel to a number of communication agencies and major radio stations. Based in Paris, Pierre Deprez jointly leads the team alongside Frédéric Dumont, who advises both French and international clients in the media sector. Aurelie Bregou is another name of note.Practice head(s):
Pierre Deprez; Frédéric Dumont
Other key lawyers:
Key clients
M6
Deezer
Moment
Memento
Winamax
Work highlights
- Advised the Groupe M6 on the strategic merger project between TF1 and M6.
- Assisted M6 before the French national competition authority and other courts.
- Advised the production company Memento, which produced the documentary “Air Cocaine”.
France > EU, competition and distribution Tier 4
Deprez Guignot Associés stands out for its representation of clients in the media, digital and retail sectors, most notably advising Groupe M6 on the phase II investigation of its proposed merger with TF1 by the FCA. In addition to merger control, the firm has experience in contentious matters, including cartel and abuse of dominance cases, follow-on damages claims and distribution-related disputes. Philippe Bonnet, who has expertise across the board of competition law, leads the practice.Practice head(s):
Philippe Bonnet
Other key lawyers:
Pierre Deprez
Testimonials
‘Very available, very efficient, very rigorous team.’
‘Extremely responsive. Excellent technical skills. Perfectly adapted to our expectations.’
Key clients
INTERMARCHÉ
GROUPE M6
MISTERAUTO
TEDIBER
CAFEYN
BOULANGER
ASFA
Work highlights
- Advised M6 on all antitrust aspects of the proposed merger between M6 and TF1, including on an in-depth phase II review.
- Assisted United.b (Boulanger, Electro Dépôt), a major player in the field of specialised distribution, on the merger control aspects of its acquisition of Recommerce.
- Acting for M6 in a contractual dispute with video on demand platform Molotov involving commercial distribution and competition issues.
France > Industry focus: IT and internet Tier 4
Deprez Guignot AssociésPractice head(s):
Frédéric Dumont; Vincent Fauchoux
Key clients
Mister Auto
Cafeyn
Geopost
M6
Winamax
Monoprix
BlockchainyourIP
Adobe
Cosmic Shelter
Work highlights
- Advising WINAMAX on GDPR compliance.
- Assisting GEOPOST with all contractual IT issues.
- Advised ADOBE in the development and deployment of AI solutions which produce images based on a given prompt.
France > Intellectual property: Trade marks and designs Tier 4
Practice head(s):
Vincent Fauchoux; Frédéric Dumont; Jean-Daniel Bouhenic
Other key lawyers:
Annabelle Dalex
Key clients
RICHEMONT
PUIG
FEDERATION FRANÇAISE DE LA COUTURE
CARTIER
M6
VAN CLEEF & ARPELS
SHISEIDO
CHANEL
L’OREAL
PIERRE CARDIN
Work highlights
- Advising CHANEL on strategic aspects of intellectual property law, both in advice and in litigation.
- Offering a service for IP management with our service “HUBMARQUES”- which ensures all the procedures for the protection of trade marks and designs before all the IP offices throughout the world.
Deprez Guignot Associés > Firm Profile
The firm: Deprez Guignot Associes was founded in 1987 by Pierre Deprez and Michel Guignot. Michel has developed the practice in corporate law (merger and acquisitions and private equity) whereas Pierre was initially focused on media and advertising law. Since then, the firm has grown and through its 11 partners it has developed highly reputed practices which cover most of its French and international clients’ needs.
Areas of practice: Deprez Guignot & Associés covers most business law practices. The firm is well-known for its IP/IT/media and advertising practice, headed by Pierre Deprez, Vincent Fauchoux, Frédéric Dumont, Aurélie Brégou and Jean-Daniel Bouhenic.
The firm works for major French and international companies in the areas of internet (search engines, social media), TV, press, advertising, fashion and luxury. The firm does copyright, design, trade mark infringement, unfair competition as well as press litigation (defamation, denigration), advertising and data privacy. The firm has a trade mark and design prosecution service called ‘HubMarques’.
Pierre Deprez, Jean-Christophe André and Philippe Bonnet run the economic law practice (competition, distribution and consumer law) which is also well-known on the French market. The firm assists major French retailers, GAFAs and TV broadcasters on their respective markets, including litigation before the French competition authority, dawn raids, etc.
Laurent Carrie have a strong and growing practice in labour law, employment law and social security law.
Finally the M&A, corporate law and private equity practice is animated by Ana-Paula Reis Lopez and Gregoire Guignot. They handle mid-cap/small-cap deals for French and international clients, providing long-term assistance for their clients in any and all of their operations.
Main Contacts
Department | Name | Telephone | |
---|---|---|---|
Antitrust, distribution and consumer law | Pierre Deprez | deprez@ddg.fr | |
IP/IT | Vincent Fauchoux | fauchoux@ddg.fr | |
IP/IT | Frédéric Dumont | dumont@ddg.fr |
Lawyer Profiles
Photo | Name | Position | Profile |
---|---|---|---|
Maitre Jean-Christophe André | Associé, co-dirige le pôle Droit Economique | View Profile | |
Maitre Philippe Bonnet | Associé, co-dirige le pôle Droit Economique | View Profile | |
Maitre Jean-Daniel Bouhenic | Associé | View Profile | |
Maitre Aurélie Brégou | Associée | View Profile | |
Maitre Laurent Carrié | Associé Co-gérant Dirige le Pôle Droit Social | View Profile | |
Maitre Pierre Deprez | Associé Fondateur Il co-dirige les Pôles Droit Economique et IP-IT / Média | View Profile | |
Maitre Frederic Dumont | Associé Il co-dirige le département IP-IT / Média | View Profile | |
Maitre Vincent Fauchoux | Associé co-dirigeant Co-dirige le Pôle IP/IT & Media | View Profile | |
Maitre Olivier Guidoux | Associé Dirige le Pôle Contentieux des affaires | View Profile | |
Maitre Ana Paula Reis Lopes | Associée Co-dirige le Pôle Corporate / M&A | View Profile |
Staff Figures
Number of lawyers : 31Languages
English French Portuguese Spanish Italian- Media and entertainment: Advertising