Tom Rudkin > Farrer & Co > London, England > Lawyer Profile

Farrer & Co

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Tom is an Partner in Farrer & Co’s Reputation Management practice, and is also a member of the firm’s Sports Group. Tom provides reputation management, contentious media and IP advice to a full range of the firm’s clients, including individuals, corporates and institutions. He has experience advising both claimants and defendants on defamation, privacy, contentious data protection, cyber security, harassment, and copyright and trademark law. He works alongside communications advisers, investigative firms, and IT and cyber security specialists to help devise strategies on, and responses to, sensitive issues where the reputational risk is significant.

Tom frequently advises sports organisations and individuals on contentious, regulatory and commercial matters. His clients include international and national sports governing bodies, as well as a number of professional sportsmen and women and other sports organisations. Tom’s experience includes advising Farrer & Co’s sports clients on various forms of dispute resolution (comprising litigation, arbitration at the Court of Arbitration for Sport, and mediation), internal investigations, disciplinary and selection issues, and the drafting of key policies (such as those relating to anti-doping and the selection of athletes for major events).

Tom has spent time in-house on two separate secondments at the Lawn Tennis Association.


Tom joined Farrer & Co as a trainee in 2011 and qualified in September 2013. He spent five months on secondment at the Lawn Tennis Association in 2013.


BA in Classics – Corpus Christi College, Oxford; GDL and LPC – BPP Professional Education

Lawyer Rankings

London > Dispute resolution > International arbitration

Farrer & Co‘s commercial arbitration practice covers sectors such as post-transactional and other corporate disputes, energy, financial services, construction and public procurement. The team is also expert in investor-state arbitration, art-related issues and sports disputes. ‘Highly skilled lawyerHendrik Puschmann is well known for his shipping, marine construction and energy work; Kate Allass is ‘a great strategist‘; and John Wilkinson is an asset tracing, fraud and arbitration specialist. Oliver Blundell and Tom Rudkin are the team’s key associates.

London > TMT (technology, media and telecoms) > Reputation management

(Next Generation Partners)

Tom RudkinFarrer & Co

Farrer & Co‘s reputation management team has a strong record of providing strategic planning, prevention, and reactive advice in response to complex reputational situations and crises. The team acts for high-profile clients in the entertainment and creative industries, as well as the education and business spaces. With specialist expertise in the sports sector, practice head Julian Pike assists a broad range clients with pre-publication issues, the right to be forgotten, and broader cyber protection. Tom Rudkin handles defamation and libel claims for HNWIs, multinational corporations, and non-profit organisations, with a focus on online reputational issues. Associate Alicia Mendonca-Richards is also recommended.