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PO BOX 59280, 1040 KG AMSTERDAM, NETHERLANDS
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AKD assisted BBB Cycling shareholders in takeover by Pon

July 2015

Pon acquired 100% of the shares in Augusta Benelux BV (known under the trade name BBB).

BBB Cycling is established by former cyclists Chris Koppert and Frank Moons in the 1990s. BBB Cycling specialises in the development and sale of bicycle parts, accessories and clothing and operates in 44 countries. BBB Cycling's major strengths lie in its complete range of products, the price/quality ratio and intensive contact with its dealer and distribution network.

Pon, one of the largest family-owned companies in the Netherlands, is an international trade and service organisation with a wide range of operations. Pon has almost 13,000 employees spread over 450 offices in 32 countries. With the takeover Pon, which already owns Gazelle, Derby Cycle (including Focus and Kalkhoff), Cervélo and Union, has joined the group of globally active bicycle manufacturers that provide customers with a full range of bicycles as well as parts and accessories.

The founders and sellers will stay on to ensure the success of the transition. The current management team will be the driving force behind BBB Cycling's further growth and development.

AKD assisted the sellers of BBB Cycling. AKD's corporate law team was led by Nathalie van Woerkom and Selma Baouch. Floris van Westrhenen, department Construction and Real Estate, and Mariëlle van Winden, department Employment, were also involved in the transaction.

Pon has been assisted by Clifford Chance.

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    Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Dutch Law distinguishes two categories of commercial premises. Depending on the type of premises or the purpose for which it is used, they are referred to as: