Jacob Ørskov Rasmussen > Plesner > Copenhagen, Denmark > Lawyer Profile

Jacob Ørskov Rasmussen photo

Work Department


Jacob Ørskov Rasmussen is head of Plesner’s Commercial, Franchise and International Trade team as well as the Automotive team and he has many years of experience in advising Danish and international clients on contractual relationships, both nationally and internationally.

Jacob has acquired in-depth knowledge of and experience in a broad spectrum of commercial contract types, including sales and distribution agreements, agency agreements, franchise agreements, logistics and warehousing agreements, facility management agreements, supply agreements as well as purchasing contracts.

Jacob has extensive experience in franchising and licensing, including the drafting and negotiation of franchise agreements and licensing agreements, expanding franchise systems internationally, setting up franchise systems in Denmark and Danish and EU competition law related to franchising and licensing;. Jacob has amongst others been involved in franchise and licensing matters concerning such brands as Starbucks Coffee, Carl’s Jr., Flying Tiger Copenhagen, KellyDeli (Sushi Daily), Pret A Manger, Joe & the Juice, Kentucky Fried Chicken (KFC), Skousen, IWG (Regus, Spaces, HQ and Signature by Regus), Berlitz, Gucci and Freedom Boat Club.

Jacob has contributed to a number of international publications on franchising, including “Getting the Deal Through – Franchise 2015“, The Franchise Law Review (Edition 1-9) and The Legal 500: Franchise & Licensing Country Comparative Guide (2019, 2020, 2021).

In addition, Jacob has been designated as country expert regarding franchising in Denmark by the International Distribution Institute (idiproject.com). Jacob is also a member of ABA’s (American Bar Association) Forum on Franchising.

Whos’s Who Legal Franchise listed Jacob as a “Global Leader” in 2021.

Jacob is an expert in relation to distribution and agency law, and he has years of experience in advising national, international and multinational clients within this legal field.

Jacob also provides legal advice on export control and trade sanctions, contract management, and compliance and legal risk management. Jacob has contributed the Danish chapter in “International Comparative Legal Guide to: Sanctions 2020“.

The automotive industry is also one of Jacob’s special areas of expertise and he has in-depth knowledge of this industry. Jacob’s clients include car factories, factory-owned and private car importers as well as banks and financing companies.

Lawyer Rankings

Denmark > Commercial, corporate and M&A

Plesner‘s commercial, corporate and M&A teams provide specialist advice to international and Danish corporates, including major private equity houses. Hans Hedegaard and Lars Bunch co-head the corporate and M&A practice, which includes Henrik Rossing Lønberg and takes on complex bet-the-company matters. On the commercial side, the team is led by Jacob Ørskov Rasmussen, who has extensive experience in commercial contracts, including drafting and negotiating franchise agreements. Christian Kjølbye and Thomas Holst Laursen are experts in privatisations and public takeovers, while Tina Kang handles sell-side mandates. Simon Krogh is head of the private investment funds team.

Comparative Guides

Denmark: Franchise & Licensing September 2022 This country-specific Q&A provides an overview to Franchise & Licensing laws and regulations that may occur in Denmark.