Maitre Bertrand Potot > DS Avocats > Paris, France > Lawyer Profile

DS Avocats
75116 PARIS

Work Department

Intellectual property, digital technology and data

Dispute resolution




Bertrand Potot is one of the co-founders of DS Avocats and has been a member of its board for many years. From early on, he involved the firm in the new economy by advising major players in the telecoms, new technologies and publicity sectors.

He has built a high-profile practice in commercial litigation, where he regularly advises the largest French groups in the energy, telecoms and media sectors on preparing, drafting and negotiating a wide range of contracts.

Furthermore, Bertrand has extensive experience in intellectual property law, and regularly advises on trademark disputes and all issues related to database protection. In addition, Bertrand has set up at DS Avocats one of the first platforms dedicated to managing clients’ trademark portfolios and domain names.

His expertise in the trademark and advertising sector has also enabled him to develop a renowned practice in sports sponsorship, where he advises, notably, on large-scale sporting events such as the Olympic Games and the Football World Cup.




– Master’s (DEA) in Private Law, Paris V, 1982
– Institut d’Etudes Judiciaires, Paris V

Lawyer Rankings

Paris > Résolution des litiges > Contentieux commercial et de droit des sociétés

DS Avocats assemble une équipe d’une douzaine d’avocats qui agissent pour le compte de grands groupes, notamment spécialisés dans les secteurs des télécoms et de l’énergie. Le cabinet a récemment obtenu un important succès en appel pour son client EDF dans un litige aux enjeux majeurs et âprement disputé. La base de clientèle inclut des entreprises internationales, des banques et des assureurs. Orange est un client fidèle. La pratique est dirigée par Marie-Christine Mergny, qui est entourée de Bertrand PototXavier LacazeArnaud ConstantGuillaume Selnet et Romain Bourgade. Sandra Dorizon a quitté le cabinet.

France > Industry focus: IT and internet 

DS Avocats gained capabilities in litigation, software and e-commerce through its merger with boutique IP and IT firm Staub & Associés in October 2019 and continued to assist clients with the implementation of innovative technologies, including AI. The team is well versed in negotiating integration and outsourcing contracts and also advises on software and database development, cloud computing and GDPR compliance. New co-head Sylvain Staub is an IT contract law specialist, and founder of Data Legal Drive, a SaaS platform for managing GDPR compliance for SMEs, mid-caps and large accounts. Also leading the team, Antoine Gravereaux is a go-to for digital transformation work. Catherine Verneret and Bertrand Potot are further key contacts.