Felipe Serrano > Serrano Martínez > Bogota, Colombia > Lawyer Profile

Serrano Martínez
Calle 27 # 5A – 12
Bogotá D.C.

Work Department

Competition/Antitrust, Litigation




Felipe focuses his practice in competition law and corporate litigation.

Before founding Serranomartinez, Felipe was Chief Advisor at Colombia’s Antitrust Agency (Superintendencia de Industria y Comercio – SIC), as well as Deputy Head of the Agency. At the SIC Felipe was in charge of heading decisions on competition law cases, including cartels, abuses of dominance and mergers. He has also worked at the litigation department of major Colombian law firms in competition law cases and complex litigation matters. He is Adjunct Professor of Competition Law at Javeriana, Andes and Externado Universities in Colombia. He was a Member of the Expert Commission appointed by the President of Colombia in 2015 to reform Colombia’s antitrust leniency regime. He has published papers in different law reviews and is a frequent speaker at national and international events related to his areas of practice. Felipe is admitted to practice in Colombia and the State of New York, USA.

At Serranomartinez Felipe represents and advises major companies in competition law matters, including clients in the oil and gas, retail, airline, ports, high-tech and beverages sectors.  



Spanish, English


New York Bar Association, Oxford Union


–           J.D. and Specialist in Commercial Law from Universidad Javeriana.

–          Specialist in Administrative Litigation from Universidad Externado.

–          LLM in Trade Regulation – Antitrust from NYU Law School.

–          Master in Public Policy from University of Oxford. Chevening Scholar.

–          Diplomas in Basic and Advanced Negotiation from Harvard Law School.



Lawyer Rankings

Colombia > Competition and antitrust

(Next Generation Partners)

Felipe SerranoSerrano Martínez

A boutique firm with deep expertise‘, Serrano Martínez is valued by sources for its ‘experience in serving foreign companies‘ — notably, recent clients include Uber Technologies and Amazon. Increasingly prominent department head Felipe Serrano is highlighted as a ‘fundamental ally when it comes to defining business strategies‘ and specialises in advising on antitrust, privacy and consumer protection investigations, as well as competition litigation. Serrano can also call on several talented associates including ‘very intelligent lawyerAndrés Jaramillo Sanz, who previously served at the SIC, Juan Felipe Traber, and new arrival Ana María Mesa, who joined from Avante Abogados in October 2021.

Colombia > Corporate and M&A

Serrano Martínez‘s corporate team attracts glowing reviews for its ‘client-centric philosophy‘ and its lawyers’ ‘sharp commercial instincts’. Since its establishment in 2017, the competition and corporate boutique continues to grow its market share of sophisticated transactions, including M&A, joint ventures and investment deals — it also acts on corporate litigation and compliance issues. Department head Juan Diego Martinez  , held up by sources for his ‘extensive knowledge and resourcefulness‘, is an increasingly prominent name for M&A, especially in the retail, agricultural, technology and life sciences sectors. Competition head Felipe Serrano   also handles corporate work. Key support is provided by associate Juan Pablo Ramírez , following the departure of senior associate Mateo Gómez Mazuera in August 2021.