Serrano Martínez CMA > Bogota, Colombia > Firm Profile

Serrano Martínez CMA
Calle 27 # 5A – 12
Bogotá D.C.
Colombia

Colombia > Competition and antitrust Tier 2

The result of the October 2023 merger of Medellín-based Correa Merino Agudelo Abogados and the corporate-and-competition focused Serrano Martínez in Bogota; Serrano Martínez CMA boasts an office in the country's two leading markets, a strengthened corporate practice and a newly broadened service offering. In the competition sector, the practice strikes the right note with sources due to its ‘great practical knowledge and approach to regulators’. The thriving boutique added a string of major multinational clients to its roster over the past year, including Kelloggs de Colombia and Bloomberg, while its growing prominence in merger review cases saw it rank among the top three merger filers in the country during 2022. Felipe Serrano fronts the group and is considered by many as ‘an expert in his subject’. Serrano provides ongoing competition advice to Amazon, including recently advising the technology giant on the merger-control process regarding its acquisition of iRobot Corporation. Associate director Andrés Jaramillo Sanz, who has a focus on litigation and procedural law, is also recommended. In May 2022, the group welcomed new senior associate Juan Diego Mojica, who joined from the Constitutional Court of Colombia.

Practice head(s):

Felipe Serrano; Andrés Jaramillo Sanz; Juan Diego Martinez

Testimonials

‘Serrano Martínez has a great practical knowledge and approach to regulators. Good risk calibration based not only on law and regulation, but also on practice and experience.’

‘We value the team for its quick knowledge of the client and knowledge of the authorities, particularly Felipe Serrano and Andrés Jaramillo Sanz.’

‘They have a work team with very good experience in the practice area. Excellent relationships with the regulatory authority.’

‘Felipe Serrano is an expert in his subject, proposes solutions and knows the industry market he advises very well.’

‘Andrés Jaramillo Sanz is quick in his responses and provides viable solutions for businesses.’

Key clients

Uber Technologies Inc, Uber BV and Lieber Colombia (Uber Colombia)

Amazon

DLocal

Bloomberg

Allianz

Primax Colombia

Super de Alimentos

Chevron Petroelum Company

Kellogg de Colombia

LG Electronic Colombia

Work highlights

  • Advising Amazon on the merger-control process regarding its acquisition of iRobot Corporation.
  • Representing dLocal in the competition proceeding against Visa and Mastercard concerning alleged antitrust practices.
  • Representing Uber Technologies in an unfair competition lawsuit brought by taxi company, Cotech.

Colombia > Corporate and M&A Tier 3

The mid-October 2023 merger of Correa Merino Agudelo Abogados and Serrano Martínez saw the emergence of Serrano Martínez CMA, which – with offices in the key Bogotá and Medellín markets – is undoubtedly at its strongest in the corporate/M&A sector. Additionally able to draw on the firm’s capabilities in competition, labour and employment, real estate and tax law (among other areas), the corporate practice impresses with it’s ‘experience‘, ‘expertise’ and ‘unique and refined strategic approach’. The former CMA team has long been sought after for its specialist knowledge in the emerging market and venture capital spheres, and expertise representing start-ups and investors, while the group from the former SM has developed a reputation for sophisticated mid-market transactions; the combined team also has extensive experience acting for mature domestic and multinational corporations in traditional M&A transactions and general corporate matters. Co-leading the practice, Camilo Merino is recommended for his ability to ‘artfully adapt to complex situations which gives him an excellent strategic edge’, while Juan Diego Martinez provides advice that is ‘clear, to the point and practical’, and is noted for a practice  that spans M&A, joint ventures, restructurings and contentious matters. At associate level, key support comes from seniors Sebastián Morales Agudelo, who joined in April 2022 from pension fund, Protección; and Alejandro Medina, a November-2022 hire who joined from Philippi Prietocarrizosa Ferrero DU & Uría and has a focus on domestic and cross-border M&A. Corporate and M&A-focused intermediate, Valentina Castillo B, is also noted.

Practice head(s):

Juan Diego Martínez; Camilo Merino

Testimonials

‘The service is quite personalised, which generates added value for the client as well as reliability. The support is constant and agile throughout the process, no matter how long it may be.’

‘A superb law firm. I was really impressed from the beginning and I’m happy having chosen them as our law firm.’

‘The team’s main strengths are a deep knowledge of the law within each specialty (corporate, labour, tax, etc), its unique and refined strategic approach, and its great commitment to clients and the work they do. They have walked the extra mile to solve every issue that we have confronted so far.’

‘Camilo Merino’s depth of knowledge and experience is quite remarkable, but most importantly he is able to quickly and artfully adapt to complex situations which gives him an excellent strategic edge. Camilo has a strict commitment to the law, and nicely balances this with creative solutions.’

‘The support of the team throughout the process is exceptional. The firm’s best quality is that throughout the process the lead partner is attentive to every detail and constantly monitors the client.’

‘A young firm with good experience and expertise from its entire team, which allows it to provide high-quality services at competitive prices. It is especially recommended for clients and transactions in the mid-market.’

‘In particular, Juan Diego Martinez, who is the person we have had the opportunity to work with, is always available and with an exemplary attitude to help, solve problems and take the matter forward.’

‘A team of reliable, responsible professionals who study every case thoroughly to perform their best with very high results. Each member of the team shares the same values and commitment to their job.’

Key clients

Vanti

Primax Colombia

Chevron Petroleum Company

Tether Education

Pagos Automáticos de Colombia

Olímpica

Sociedad Portuaria Olefinas y Derivados (Orbia Group, formerly Mexichem)

Éticos Serrano Gómez

Crediseguro

Keralty

Solenis

Laboratorio Clínico Hematológico

Adage Tech Holdings

Chambers of Commerce of Medellín for Antioquia, Cali and Barranquilla

Fluvip

Conconcreto

Incandescent Technologies

CI Uniban

New Ventures Capital

Kiwi International Payments

BTG Pactual

Glasst

Materiales EMO

Textiles Lafayette

El Callao Holdings

Work highlights

  • Advised Primax Colombia on the sale of its lubricant business unit, and also on a follow-on transaction involving the sale of the inventory of the business unit.
  • Advised the shareholders of Home Sale on the sale of 51% of the company’s shares to Merama.
  • Advised Fluvip Ventures on a $10m stock-for-stock swap to acquire Peruvian company Quantico Trends, and its subsidiary in Mexico.

Colombia > Labour and employment

City focus > Medellín

Mid-October 2023 saw the Medellín-based Correa Merino Agudelo Abogados merge with the corporate-and-competition focused Serrano Martínez in Bogota; as a result, the new Serrano Martínez CMA boasts an office in the country's two leading markets, a strengthened corporate practice and a newly broadened service offering. The firm's interdisciplinary and collaborative approach scores highly with sources, with one opining ‘problems are analysed as a team and solutions are presented as a team’. Moreover, the now firm houses prominent national offerings in corporate and M&A, labour and employment, real estate and competition law, as well as handling dispute resolution —with an emphasis on real estate litigation— and tax. In Medellín, Camilo Merino is commended for his ability to ‘quickly and artfully adapt to complex situations’; he spearheads the corporate, M&A and venture capital practice and recently advised Grupo Patmos on the $10m sale of its shares in two chemical and feedstock companies. Real estate lead Juan Esteban Agudelo is lauded as a ‘great expert’ and is advising Almacenes Éxito on the expansion of the Centro Comercial Puerta del Norte shopping mall. Other key practice contacts include labour and employment head Darío Ramírez; tax head Sebastián Correa Ruíz; and senior associate Darío Ramírez Montoya, who co-heads the litigation practice alongside Agudelo. Senior associates Dayana Parra (labour and employment) and Sebastián Morales Agudelo (corporate, M&A and venture capital) are also noted.

Testimonials

‘Problems are analysed as a team and solutions are presented as a team. It offers a very powerful interdisciplinary capacity, which allows it to work with simple through to complex projects — with an ability to obtain amazing results. Lawyers are direct, practical and to the point. Billing is clear, concise and accurate.’

‘A superb law firm. I was really impressed from the beginning and, after several years of working with the team, I’m quite happy having chosen them as our law firm and continue to be quite impressed by their work.’

‘The team’s main strengths are a deep knowledge of the law within each specialty (corporate, labour, tax, etc), its unique and refined strategic approach, and its great commitment to clients and the work they do. They have walked the extra mile to solve every issue that we have confronted so far.’

‘Camilo Merino’s depth of knowledge and experience is quite remarkable, but most importantly he is able to quickly and artfully adapt to complex situations which gives him an excellent strategic edge. Camilo has a strict commitment to the law, and nicely balances this with creative solutions.’

‘Correa Merino Agudelo Abogados has been our law firm for real estate and urban matters since we started operations in Colombia. The practice is unique because of its deep expertise in subjects that are not easy to find in the market.’

‘Juan Esteban Agudelo is a great expert in the practice area. He is very practical and strategically plans each real estate movement of the company. We also highlight the work of associate Alejandro Molina; he is highly knowledgeable in real estate and cadastral matters.’

‘The firm has a multidisciplinary team, which allows for the solution of problems in a holistic way. The team provides fast and practical responses, assuming positions and recommendations.’

‘Darío Ramírez keeps up to date on the regulations and trends applicable to our sector.’

Serrano Martinez CMA is a law firm specialized in advising its clients in the design and execution of their businesses and in the resolution of their conflicts in various industries, with a special emphasis on energy and gas, technology and telecommunications, real estate and urban planning, food, health, finance, and retail.

Serrano Martinez CMA’s legal team is a leader in its practice areas in Colombia, as recognized by prestigious international publications such as Chambers & Partners, The Legal 500, IFLR1000, and Global Competition Review.

Serrano Martínez CMA is the first Colombian firm with a significant presence in both Bogotá and Medellín, the country’s two main cities.

Department Name Email Telephone
Partner / Head of Competition & Antitrust Felipe Serrano fserrano@serranomartinezcma.com +57 3228504500
Partner / Head of Labor & Employment Ana Maria Valdivieso avaldivieso@serranomartinezcma.com +57 312 5293189
Partner / Head of Corporate and M&A Juan Diego Martínez jmartinez@serranomartinezcma.com +57 310 8120287
Partner / Head of Energy & Gas Jose Plata Puyana jplata@serranomartinezcma.com +57 315 9283820
Director of Tax Michelle Visbal mvisbal@serranomartinezcma.com +57 310 7375700
Director of Corporate/M&A Law Team Alejandro Medina amedina@serranomartinezcma.com +57 315 4177756
Director of Competition Law Team Andres Jaramillo Sanz Ajaramillo@serranomartinezcma.com +57 316 4118926
Partner / Head of Tax Sebastian Correa scorrea@serranomartinezcma.com +57 310 5444171
Partner / Head of Corporate and M&A Camilo Merino cmerino@serranomartinezcma.com +57 318 5777790
Partner / Head of Labor & Employment Dario Ramirez dramirez@serranomartinezcma.com +57 313 7323690
Partner / Head Litigation & Arbitration - Real Estate, Trust & Urban Planning Juan Esteban Agudelo jeagudelo@serranomartinezcma.com +57 314 8233085
Photo Name Position Profile
Juan Diego Martinez photo Juan Diego Martinez Partner
Felipe Serrano photo Felipe Serrano Partner
Spanish
English
GCR (Global Competition Review)
ABA (American Bar Association)
IBA (International Bar Association)