{"id":49268,"date":"2025-06-16T13:37:47","date_gmt":"2025-06-16T13:37:47","guid":{"rendered":"https:\/\/my.legal500.com\/developments\/?post_type=press_releases&#038;p=49268"},"modified":"2025-06-16T13:38:16","modified_gmt":"2025-06-16T13:38:16","slug":"dmd-advocates-advised-nikunj-biyani-and-ranveer-singh-backed-superyou-on-the-investment-by-rainmatter-investments-and-gruhas-collective-consumer-fund","status":"publish","type":"press_releases","link":"https:\/\/my.legal500.com\/developments\/press-releases\/dmd-advocates-advised-nikunj-biyani-and-ranveer-singh-backed-superyou-on-the-investment-by-rainmatter-investments-and-gruhas-collective-consumer-fund\/","title":{"rendered":"DMD Advocates advised Nikunj Biyani and Ranveer Singh-backed \u201cSuperYou\u201d on the investment by Rainmatter Investments and Gruhas Collective Consumer Fund"},"content":{"rendered":"<p><strong>DMD Advocates advised Elite Mindset Private Limited (owner of the SuperYou), along with Think9 Consumer Technologies and Nikunj Biyani, in connection with the legal documentation for the investment by Rainmatter Investments, a venture capital arm of Zerodha, and Gruhas Collective Consumer Fund, which is backed by Nikhil Kamath and Abhijeet Pai.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Elite Mindset was founded by Nikunj Biyani, and is supported by Think9 Consumer Technologies, a multi-brand platform backed by Ashni Biyani. In November 2024, actor Ranveer Singh acquired a 50% stake in Elite Mindset. The company\u2019s flagship brand, SuperYou, currently offers protein bars and plans to expand into adjacent health-focused categories, targeting health-conscious Indian consumers.<\/p>\n<p>The transaction was led by Vihang Virkar (Lead Partner, Mumbai Corporate Practice Group), along with Monika Deshmukh (Partner), Pooja Shah (Principal Associate), and Vanshikha Choraria (Associate).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-49270\" src=\"https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Monika-Deshmukh-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Monika-Deshmukh-300x187.jpg 300w, https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Monika-Deshmukh-1024x639.jpg 1024w, https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Monika-Deshmukh-768x480.jpg 768w, https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Monika-Deshmukh-1536x959.jpg 1536w, https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Monika-Deshmukh.jpg 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-49272\" src=\"https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Vihag-Virkar-2-267x300.jpg\" alt=\"\" width=\"267\" height=\"300\" srcset=\"https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Vihag-Virkar-2-267x300.jpg 267w, https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Vihag-Virkar-2-910x1024.jpg 910w, https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Vihag-Virkar-2-768x864.jpg 768w, https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Vihag-Virkar-2-1365x1536.jpg 1365w, https:\/\/my.legal500.com\/developments\/wp-content\/uploads\/sites\/19\/2025\/06\/Vihag-Virkar-2-1820x2048.jpg 1820w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-49268","press_releases","type-press_releases","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/my.legal500.com\/developments\/wp-json\/wp\/v2\/press_releases\/49268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my.legal500.com\/developments\/wp-json\/wp\/v2\/press_releases"}],"about":[{"href":"https:\/\/my.legal500.com\/developments\/wp-json\/wp\/v2\/types\/press_releases"}],"wp:attachment":[{"href":"https:\/\/my.legal500.com\/developments\/wp-json\/wp\/v2\/media?parent=49268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}