Digital Influencer Marketing – Worldwide Legal Developments and Switzerland

Walder Wyss Ltd | View firm profile

Digital Influencer Marketing – Worldwide Legal Developments
and Switzerland
– Digital Influencer Marketing is a new subtle form for reaching
target audiences online. Due to its’ increasing emergence as a marketing practice, governmental agencies and selfregulatory
bodies worldwide have reacted with the issuance of guidelines how such practices should be conducted in a
transparent manner. Also, a few court decisions have been rendered with remarkable remedies ordered. Therefore, it
appears sensible to take broad look at what’s happening on our globe. In the following, we will provide (i) an overview on
noteworthy legal developments with regard to digital influencer marketing in select jurisdictions worldwide, (ii) an overview
on the legal status of digital influencer marketing in Switzerland and (iii) a general impact assessment for businesses
in Switzerland. 

Read more:

pdf 

More from Walder Wyss Ltd