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Industry focus: Luxury goods in France


The luxury goods offering at Artemont is jointly led by Farid Bouguettaya and Philippe Clément and was recently strengthened by the arrival of associate Alice Gautron from Bardehle Pagenberg. The department acts for an enviable client roster featuring names such as Saint Laurent, Christian Lacroix and new client Gucci in a wide array of practice areas. In recent highlights, Bouguettaya and Clément advised Kering on intellectual property matters such as the management of intangible assets, and assisted Fondation Pierre Bergé - Yves Saint Laurent with partnership, sponsorship and licensing agreements. Recent contentious work includes handling a trade mark and copyright dispute with WY Productions and advertising agency Marques & Films on behalf of Boucheron.

August Debouzy

August Debouzy has a strong presence in the retail sector and fields a cross-disciplinary team to advise a top-notch client roster on intellectual property, IT, corporate, real estate and employment law, among other matters. The six-partner team includes managing partner Mahasti Razavi and counsel Véronique Dahan, who continues to lead the advice to clients such as jewellery company Repossi and Valentino regarding the protection of their brands and designs. In other highlights, Razavi teamed up with Florence Chafiol and distribution expert Alexandra Berg-Moussa - who was recently promoted to partner - to advise a high-profile luxury brand on the negotiation of a complex global partnership with an online fashion platform, as well as its compliance with GDPR obligations. Associates Noémie Tashjian and Laure Arnon-Duquesnoy are also key names to note within the practice.

Baker McKenzie

Alyssa Auberger acts as global chair of Baker McKenzie's consumer goods and retail industry group and advises a broad range of luxury sector clients on acquisitions, divestitures and joint ventures. In recent highlights, she assisted L'Oréal with its €1bn sale of The Body Shop to Brazilian cosmetics company Natura Cosméticos, and litigation specialist Katia Boneva-Desmicht continues to assist an iconic fashion brand with the protection of its selective distribution network. Also notable are Denise Broussal, who is currently advising a high-profile client on the implementation of a human resources IT system, and Eric Lasry, who guided Qatar Luxury Group, as majority shareholder of Le Tanneur & Co, through the recapitalisation and development of the latter so that Tolomei Participations could become majority shareholder.

Bird & Bird

The luxury offering at Bird & Bird operates as part of its global retail and consumer group, which covers the full gamut of corporate, commercial, intellectual property, regulatory and regulatory issues. The intellectual property department is headed by span class="legalease-display-reference" data-type="contact" data-id="130007" data-parent-type="account" data-parent-id="12385" data-disabled-flag="FALSE">Anne-Charlotte Le-Bihan while Alexandre Vuchot heads the competition and distribution sub-group. Data protection and IT law expert Ariane Mole recently advised a well-known drinks brand on its GDPR compliance project, which included updating its contracts with service providers, suppliers and vendors; Stéphane Leriche teamed up with Mole to assist a French fashion company with the implementation of its digital strategy as a first step towards creating an online commercial presence. Le Bihan and Géraldine Arbant acted on numerous design and intellectual property protection mandates, and Laurence Clot advised on tax and distribution issues.


Odile Caron is senior counsel within Dentons' commercial and distribution practice and a key name to note within the luxury group alongside intellectual property specialist David Masson, tax expert Sandra Hazan and corporate partner Jean-Marc GrosperrinPascal Chadenet is part of a multi-disciplinary team advising an independent designer fashion house on its strategic partnership with an international group, while Olivier Genevois assisted Piquadro with its acquisition of the entire share capital of Lancel. The team was recently strengthened by the arrival of Marianne Schaffner from Dechert LLP; she represented a heavyweight luxury client in a major cross-border trademark infringement and unfair competition action against a fashion group. Other key names include senior counsel Isabelle Leroux and Frédérique Meslay-Caloni, who is part of the employment and labour team.

Eversheds Sutherland (France) LLP

The main name to note at Eversheds Sutherland (France) LLP is global luxury practice head Gaëtan Cordier; he works closely with Déborah Attali, who acts for a stellar client base on employment law matters. The pair continue to advise household names on intellectual property, distribution and unfair competition claims.

Gide Loyrette Nouel A.A.R.P.I.

Gide Loyrette Nouel A.A.R.P.I.'s luxury team fields distribution expert Joëlle Salzmann, who advises on selective distribution and e-commerce matters, and Antoine Choffel, who acts for clients on competition and antitrust issues, as well as employment, intellectual property and corporate partners. As part of its work involving the protection of international intangible asset portfolios and employment disputes, the team advises on the seizure of counterfeit goods and the distribution of products infringing major trademarks. Key clients include Louis Vuitton, Moët Hennessy and Dior.

UGGC Avocats

ATURQUOISE advises on intellectual property matters such as licensing agreements, trademark prosecutions and sponsor arrangements on behalf of clients in the luxury sector. Anne-Marie Pecoraro is the main name to note and assists high-profile individuals such as fashion designers and artists with the protection of their copyrighted creations and the management of their brands and intangible assets.

Candé Blanchard Ducamp

Candé Blanchard Ducamp's offering in the luxury sector is oriented towards intellectual property issues and associated antitrust and competition matters. The team consists of five attorneys, including Patrice De Candé,  Claire Herissay-Ducamp and Julien Blanchard at the partner level. Recent work highlights pertain to global brand protection through the halting of the international distribution and commercialisation of counterfeit materials and the usurpation of trade marks and designs. The firm's client base includes household names in the cosmetics, fashion and other industry sectors.

Hogan Lovells (Paris) LLP

Counsel Olivia Bernardeau-Paupe heads the multi-disciplinary luxury sub-group at Hogan Lovells (Paris) LLPThierry Meillat recently acted for Puig on a number of employment matters, while Marie-Aimée de Dampierre handled significant intellectual property disputes pertaining to the parallel import and distribution of infringing products. Also notable are Thomas Rouhette, who advised on regulatory issues and litigation, and corporate expert Winston Maxwell.

K&L Gates LLP

The luxury offering at K&L Gates LLP consists mainly of Claude-Etienne Armingaud and Etienne Drouard, who specialise in IT and data privacy matters. In recent highlights, the firm has been advising Coty, and a leading fashion brand appointed the group to assist with the implementation of radio frequency identification device tags in its products to track them through the supply, distribution and sale process. The team also advised on the remodelling of IT structures, data privacy issues and matters pertaining to e-commerce platforms.


Meridian's Julien Canlorbe and associate Emilie Mounic are currently advising a collection of fashion brands in contentious proceedings relating to the seizure and prosecution of counterfeit products sold on the grey market, and Vincent Vilchien is assisting an international media company with intellectual property disputes and pre-litigation issues arising from the publication of a sarcastic article. The firm's client roster also includes names in the live events, food and drink, and livestock sectors.