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Espino Nieto & Asociados’ six-strong department is one of the first destinations for domestic and international high-profile clients, such as Walmart and Visa, seeking advice across the entire range of contentious and non-contentious IP matters. The team’s portfolio includes trade marks as well as patents, flanked by a strong copyright and data protection record. Practice head Danilo Rodríguez is a key player in the market.

One of the leading IP firms, Romero Pineda has a tremendous reputation for its trade marks, patent and copyright practices and is highly adept in assisting with health registrations. The group also distinguishes itself through its strong anti-counterfeiting practice that handles cases for global brands like Chanel, Victoria’s Secret, The Walt Disney Company and Caterpillar. Recent mandates include managing the trade mark portfolio, including filing of new trade mark applications, for health care provider Abbott; acting on behalf of the Harley Davidson trade mark owner H-D USA in an anti-counterfeit procedure regarding the sale of t-shirts; and successfully filing a trade mark opposition on behalf of FedEx. Well-regarded managing partner José Roberto Romero heads a practice group that also includes Roxana Romero, who combines IP and corporate expertise, as well as experienced litigator Carlos Castillo.

At regional heavyweight García & Bodán, ‘excellent’ practice head Julio Vargas serves a broad client base that features names such as PepsiCo, Crocs, The Kraft Heinz Company and Puma Energy International across the full array of contentious and non-contentious IP matters. Lauded for its ‘high quality service’ and ‘professionalism’, the team recently assisted the Ministry of Education of El Salvador with a patent application for a chemical agent for the treatment of American trypanosomiasis; and advised Carnes Procesadas on a trade mark cancelation case. Another area of expertise is health registrations: the team handles the procurement, maintenance and renewal processes for Novo Nordisk, Laboratorios Zepol and Grupo Lala de México among others. Associate Mariana Fermina Bolaños joined from International Advisors but Ileana Zepeda departed for an in-house role at Banco Promerica.

Very good service’ and a ‘capable team’ are characteristic of Arias’ two-partner IP department, according to clients. Areas of expertise include trade mark, copyright and patent portfolio management, health regulatory matters and data protection, as well as contentious IP issues. Recent work saw department head Morena Zavaleta and Luz Bustamante file a trade mark opposition on behalf of Rocco Donna against a trade mark application for ‘Rocco Donna Professional’ made by Salvadoran company Aguirre Mendoza y Compañía, as well as opposing a trade mark application for ‘Plants and Device’ by Importadora Mi Fe on behalf of Procter & Gamble. Rigo Trading, Gruma and Haribo joined long-term clients Walmart, L´Oréal and Inditex on the client list.

Under the leadership of Suzanne Berrios de Tablas, the team at Consortium Legal handles trade mark registrations, patents, copyright matters, prosecution and enforcement, as well as domain names, industrial designs and health registrations. The practice is particularly adept at advising domestic and international clients on matters with a cross-border element. Associate Francisco Medrano is also a key advisor.

Highly responsive’ boutique De La Gasca & Cía. is lauded for its ‘excellent knowledge of IP matters’; the experience of ‘strong’ founding partner Giancarlo de la Gasca, who provides ‘in depth analysis of IP matters’, is also noted by clients. The practice’s wide-ranging expertise covers contentious and non-contentious trade mark matters, copyright, patent and anti-counterfeiting issues. Key highlights among a number of significant mandates include the provision of trade mark advice to food chain Don Pollo in the context of its rebranding; and the renewal and management of the trade mark portfolio of Goya Foods. Another key client is Herbalife, for which the group is retained to update and renew the trade mark portfolio.

Portal & Asociados undertakes both contentious and non-contentious trade mark, copyright and patent work; industrial design matters are also present in the team’s portfolio. Led by the renowned Edy Portal, the department also garners praise for its experience in anti-counterfeiting proceedings. Associates Violeta Hernández and Adriana Molina, who both specialise in trade mark portfolio management, are other notable members of the team.

Central Law El Salvador fields a four-strong practice led by Sandra Cabezas; it handles the full range of IP matters and is particularly adept in the pharmaceutical and healthcare sectors. Recent examples of this specialisation include the representation of Alcon/Novartis in health regulatory issues; assisting Abbot Laboratories with sanitary registrations; and managing the IP portfolio of Grupo Profarmaco (including the enforcement of IP rights). Another area of niche expertise is the real estate sector, where key client Grupo Roble instructed the team with its trade mark portfolio management as well as IP litigation.

Responsive’ firm Lexincorp provides ‘great value for money’ and has built a solid IP practice that represents domestic and international clients such as Grupo Monge, Intermoda, Sony Interamerican and Tigo (Millicom). 2017 saw the practice group register more than 30 trade marks for Mexican pharmaceutical manufacturer Genomma Lab; as well as managing the trade mark portfolio of Caterpillar, which involved more than 50 renewal processes. On the contentious side, Grupo RAF instructed the team in an opposition case regarding the term ‘hot’ in advertising slogans. Edna Lopez, who is ‘always on top of clients’ files’, heads the practice alongside Enrique Escobar.

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