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Corporate culture is the blood flowing through our veins in this issue. We consider the influence of seminal management thinker Peter Drucker on in-house lawyers and their teams. Drucker was the first person to systematically analyse the practice of management and consider all the aspects of running a company from a macro perspective - what the company is there to do and how it does it in the broadest sense; essentially its culture. This theme crops up again and again in our features.

Our cover story leads off with a former top Israeli tech GC on how corporate counsel can turn the cultural perception of their role around from deal breaker to deal maker - perhaps even becoming the person who closes the deal.

Paul Hughes’ column further interrogates the notion of adding value, this time considering the “value proposition”. Understanding what is important to your company is a process of getting to know the business, and asking the right questions of the right people. For some lawyers, this has been a cultural shift from asking how? to asking why?

The building blocks of how an in-house department is structured is something we look at in More than Money. We asked a number of GCs how they provide opportunities and incentives for their teams when the structure of the legal department is fairly flat and where huge bonuses or salary increases might not be on the horizon.

In The Company Man, we consider how the perception of in-house lawyers in some European countries is affected by whether they are considered independent professionals or company employees. Opinions are definitely quite divided on this one. If you have a view feel free to join in the debate via our new LinkedIn group or follow us on twitter @GCMagGlobal.

We’re pleased to premiere a new feature, Dinner with GC, where we get together with a few members of our network over drinks and dinner to discuss an interesting topic in a convivial setting.

For the inaugural occasion, we discussed the perennial questions of how in-house lawyers can not only add value but also demonstrate that they are doing so.

There is a distinct Asian perspective to this issue. I went out to Hong Kong and Singapore and was lucky enough to catch up with many of The Legal 500’s Corporate Counsel 100 Asia winners. Read about all the recipients of this honour in our special feature.

We’re always on the lookout for information about interesting and innovative GCs and teams. Visit the Corporate Counsel 100 page on our parent company’s website and feel free to nominate your friends, colleagues or even yourself!

Finally, watch out for additional content online in between issues, which includes in-depth interviews with some pioneering corporate counsel.

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