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DLA Piper LLP (US)

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Gina Reif Ilardi

Work +1 212 335 4688
DLA Piper LLP (US)

Work Department

Intellectual Property and Technology; Trademark and Copyright; Media, Sport and Entertainment




Gina Reif Ilardi is the co-chair of the National Advertising Team. She focuses on sports marketing, entertainment marketing, e-commerce and branded entertainment, preparing endorsement agreements and sponsorship agreements, implementing commercial co-venture campaigns, preparing and negotiating joint promotion alliances, and analyzing and licensing copyright, trademark, publicity and other intellectual property rights. She counsels motion picture and television studios, major brands, prominent website operators, cable, broadcast and out-of-home networks and advertising and marketing agencies.

Gina advises clients in complying with state and federal anti-lottery and anti-gambling regulations governing on-line and off-line contest and sweepstakes promotions. Regarding online initiatives, she advises clients on issues arising under the various guild agreements and prepares content licensing agreements and website development agreements. Gina also has significant experience advising clients on motion picture distribution agreements, joint development agreements, television series development agreements and rights acquisition agreements, as well as book publishing, merchandising and other licensing agreements.


New York City Bar Entertainment Law Committee, Member


J.D., Fordham University School of Law

United States: Media, technology and telecoms

Advertising and marketing: transactional

Within: Advertising and marketing: transactional

DLA Piper LLP (US)'s advertising capabilities were strengthened by the arrivals of new practice heads Benjamin Mulcahy and Gina Reif Ilardi from Jenner & Block LLP, based in Los Angeles and New York respectively. The team is predominantly known for brand-side representation and recently acted for Fiat Chrysler Automobiles in several matters including a multi-platform advertising initiative with the Apple Music and Beats Electronics,  a joint promotion arrangement with Universal Pictures relating to the release of the motion picture Jurassic World: Fallen Kingdom and an online and mobile teaser campaign featuring Vin Diesel leading up to the public launch of the Dodge Challenger SRT Demon. It also assisted social gaming platform Twitch Interactive with various sponsorship, strategy and eSports team initiatives. On agency-side the firm advised United Entertainment Group on agreements with Capitol Records, Spotify and emerging artist Maggie Rogers to create a smart-phone application to launch a new North Face product.

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Legal Developments by:
DLA Piper LLP (US)

  • Sentencing guidelines for corporate manslaughter

    In February 2010 the Sentencing Guidelines Council (the SGC) issued definitive guidelines to courts on imposing appropriate sentences for corporate manslaughter and health and safety offences causing death. The SGC states that fines imposed on companies found guilty of corporate manslaughter should not fall below £500,000, while fines in respect of health and safety offences that are a significant cause of death should be at least £100,000. Crucially, the SGC declined to provide for a fixed link between the imposed fine and the turnover or profitability of the offending company.

    - DLA Piper UK LLP

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