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DLA Piper LLP (US)

2000 AVENUE OF THE STARS, SUITE 400 NORTH TOWER, LOS ANGELES, CA 90067-4704, USA
Tel:
Work +1 310 595 3000
Fax:
Fax +1 310 595 3300
Web:
www.dlapiper.com

Benjamin Mulcahy

Tel:
Work +1 310 595 3048
Email:
Web:
www.dlapiper.com/en/us/people/m/mulcahy-benjamin/
DLA Piper LLP (US)

Work Department

Intellectual Property and Technology; Trademark and Copyright; Data Protection, Privacy and Security; Cybersecurity; Media, Sport and Entertainment; Technology

Position

Partner

Career

Benjamin R. Mulcahy is a partner in the Intellectual Property and Technology practive and co-chair of the firm's National Advertising Team. Ben represents major film studios, broadcast and cable television networks, retailers, prominent website operators, major consumer brands and their agencies in all aspects of sports marketing, entertainment marketing and interactive marketing, as well as in structuring and negotiating virtual reality, gaming, eSports and innovative branded entertainment initiatives and navigating the rights of stakeholders and the ever-changing laws that affect how campaigns are activated and content is distributed across all media.

Member

Professional Sports and the Law Member, Editorial Board; Sports Lawyers Association, Member; International Association of Privacy Professionals, Member; Brand Activation Association, Government and Legal Affairs Committee, Member

Education

J.D., University of Minnesota Law School; B.A., Saint John's University


United States: Media, technology and telecoms

Advertising and marketing: transactional

Within: Leading lawyers

Benjamin Mulcahy - DLA Piper LLP (US)

Within: Advertising and marketing: transactional

DLA Piper LLP (US)'s advertising capabilities were strengthened by the arrivals of new practice heads Benjamin Mulcahy and Gina Reif Ilardi from Jenner & Block LLP, based in Los Angeles and New York respectively. The team is predominantly known for brand-side representation and recently acted for Fiat Chrysler Automobiles in several matters including a multi-platform advertising initiative with the Apple Music and Beats Electronics,  a joint promotion arrangement with Universal Pictures relating to the release of the motion picture Jurassic World: Fallen Kingdom and an online and mobile teaser campaign featuring Vin Diesel leading up to the public launch of the Dodge Challenger SRT Demon. It also assisted social gaming platform Twitch Interactive with various sponsorship, strategy and eSports team initiatives. On agency-side the firm advised United Entertainment Group on agreements with Capitol Records, Spotify and emerging artist Maggie Rogers to create a smart-phone application to launch a new North Face product.

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Legal Developments by:
DLA Piper LLP (US)

  • Sentencing guidelines for corporate manslaughter

    In February 2010 the Sentencing Guidelines Council (the SGC) issued definitive guidelines to courts on imposing appropriate sentences for corporate manslaughter and health and safety offences causing death. The SGC states that fines imposed on companies found guilty of corporate manslaughter should not fall below £500,000, while fines in respect of health and safety offences that are a significant cause of death should be at least £100,000. Crucially, the SGC declined to provide for a fixed link between the imposed fine and the turnover or profitability of the offending company.

    - DLA Piper UK LLP

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