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CRA. 7 NO. 74-56, OF. 601 AND 605, BOGOTÁ, COLOMBIA
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José Ramón Ramírez, Founding Partner

Founding Partner JosĂ© RamĂłn RamĂ­rez explains how the firm is adapting to clients’ changing needs

What do you see as the main points that differentiate (law firm name) from your competitors?

RamĂ­rez & Cardona stands out as the only law firm that provides comprehensive legal advice in the areas of real estate and urban development in Colombia. Its services are provided in an integrated manner by all members of the firm, and not merely independent areas of a company. While other law firms provide real estate and urban development services, their work is compartmentalized, which prevents them from analyzing clients’ businesses in a global manner, and from identifying contingencies or potential future problems. 

In addition, as a boutique law firm, our operating costs are lower than those of larger firms, which is reflected in the fees paid by our clients. 

Which practices do you see growing in the next 12 months? What are the drivers behind that?

Without a doubt, our Insolvency and Restructuring practice will be very active during the coming year. Low oil prices, the devaluation of the peso with respect to the dollar and the euro, tax reform, and poor corporate practices are determining factors for the ordinary and proper course of business of a company. 

What's the main change you've made in the firm that will benefit clients?

The continuing addition of new talent with professional experience in different fields of the legal and real sectors is a change that clients will be able to benefit from in a tangible manner. Our new professionals will have the experience necessary to serve clients’ full range of needs.

Is technology changing the way you interact with your clients, and the services you can provide them?

Today, it is impossible to consider providing legal advice without resorting to technology. Social networks, applications, billing systems, and the various communication devices are all tools that are used to provide legal services from anywhere in the world. In the past, RamĂ­rez & Cardona employed professionals who resided in Spain, and they were able to provide all counseling services required by our clients in real time. One of our current lawyers is studying in Paris while continuing to work for the firm. Distance has not been, and will not be, an impediment to his ability to join a teleconference or phone call, or to study and delve into cases from the French capital.

Can you give us a practical example of how you have helped a client to add value to their business?

Normally, when a company negotiates a contract, it sees the need to have a lawyer advise it on drafting its terms following the negotiations. That is not a bad thing. However, at RamĂ­rez & Cardona we provide added value by representing clients during the contract negotiation process, when the parties decide what they are going to include in, and exclude from, the agreement. Once the negotiations have been concluded, we continue with the traditional stages of legal counseling and drafting.

Are clients looking for stability and strategic direction from their law firms - where do you see the firm in three years’ time?

Clearly, clients are looking for stability and strategic direction from their law firms, provided that the firms can provide services of quality. That is why we strive to establish our firm as the major leader in the real estate and urban development sector in Colombia, and to begin to be recognized as references in these areas in the Latin American market.

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