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Greenberg Traurig LLP

Susan L Heller

Work 310.586.6568
Greenberg Traurig LLP

Work Department

Intellectual Property & Technology


Chair of Greenberg Traurig's Global Trademarks/Brand Management Practice, Susan is consistently recognized as having one of the preeminent trademark practices in the country. Highly visible Fortune 500 companies, world champion athletes, and A-list entertainment personalities turn to Susan for “bet-the brand,” high stakes trademark cases. As lead counsel, she leverages, monetizes, and protects world famous brands and global trademark portfolios. Susan helps her clients monetize and optimize their critical IP assets through strategic positioning, management, and enforcement of their worldwide trademark, copyright, and domain name portfolios and extensive collateral product licensing. She advises clients in the business and legal aspects of the naming and branding process and provides strategic guidance to her entertainment clients in connection with product integration. Susan conducts trademark due diligence in M&A transactions and works with corporate and tax attorneys on asset-based financing and restructuring IP assets for tax planning. In addition, she regularly represents clients in connection with ICANN domain name arbitration proceedings.

United States: Intellectual property

Trademarks: litigation

Within: Trademarks: litigation

Susan Heller and Mark Galis head the group at Greenberg Traurig LLP, which is particularly strong on anti-counterfeiting issues and is experienced in appearing before federal, state and appellate courts as well as the TTAB and international arbitration panels. Galis and Eric Maiers recently represented The Home Depot, successfully permitting the client to continue expanding its ‘ANVIL’ brand after opposition by Anvil International. In another highlight for Galis, he and Jeffrey Dunning are acting for PHWLV in a suit brought by a restaurant operator who sought a declaratory judgment that the client had abandoned all rights to the ‘ALADDIN’ trademark, the former name of its Planet Hollywood casino/hotel. Named attorneys operate from Chicago with the exception of Heller who is Orange County based.

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Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Within: Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Noted for its ‘strong IP capabilities’, Greenberg Traurig LLP counts high-profile names such as Ralph Lauren, American Airlines, UPS and Caesars Entertainment Group among its clients. The practice, chaired by Chicago-based Mark Galis and Susan Heller in Orange County, advises clients on selecting, building, protecting, enforcing and monetizing their trademarks on a global scale. Work highlights included assisting CrossFit with the establishment of various new trademark licenses and, in the entertainment space, respectively advising Jennifer Lopez/JLO Holding Company and Katy Perry/Killer Queen on worldwide trademark clearance and strategy.

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