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Greenberg Traurig LLP

Susan L Heller

Work 310.586.6568
Greenberg Traurig LLP

Work Department

Intellectual Property & Technology


Chair of Greenberg Traurig's Global Trademarks/Brand Management Practice, Susan is consistently recognized as having one of the preeminent trademark practices in the country. Highly visible Fortune 500 companies, world champion athletes, and A-list entertainment personalities turn to Susan for “bet-the brand,” high stakes trademark cases. As lead counsel, she leverages, monetizes, and protects world famous brands and global trademark portfolios. Susan helps her clients monetize and optimize their critical IP assets through strategic positioning, management, and enforcement of their worldwide trademark, copyright, and domain name portfolios and extensive collateral product licensing. She advises clients in the business and legal aspects of the naming and branding process and provides strategic guidance to her entertainment clients in connection with product integration. Susan conducts trademark due diligence in M&A transactions and works with corporate and tax attorneys on asset-based financing and restructuring IP assets for tax planning. In addition, she regularly represents clients in connection with ICANN domain name arbitration proceedings.

United States: Intellectual property

Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Within: Trademarks: non-contentious (including prosecution, portfolio management and licensing)

The trademark and brand management group at Greenberg Traurig LLP is engaged by clients ranging from high-net-worth individuals to Fortune 500 companies in a variety of trademark matters. In Los Angeles, practice chair Susan Heller has significant experience handling clearance, enforcement and portfolio management matters, as well as proceedings brought before the TTAB. Steven Wadyka, who is based in Washington DC, is also recommended.

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