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GUILLERMO GONZALEZ CAMARENA #1100, PISO 7, COL. SANTA FE, CENTRO DE LA CIUDAD, DEL. ALVARO OBREGON, 01210 MEXICO, D.F., MEXICO
Tel:
Work +52 55 5258 1000
Web:
www.vonwobeserysierra.com

Fernando Moreno

Tel:
Work 52 (55) 5258-1008
Email:
Von Wobeser y Sierra, SC

Work Department

Von Wobeser and Sierra

Position

Partner. Fernando Moreno is engaged in the following practice areas: Competition & Antitrust, Energy & Natural Resources, Government Procurement & Public Works, International Trade & Customs Maritime, Air & Transport, Public-Works Arbitration, Social Security, Tax Advice & Litigation.

Career

International Fiscal Association (IFA Mexican Chapter). Mexican Bar Association (BMA). Professor, Tax Law at Universidad Iberoamericana (UIA), Mexico City (1992-1994).

Languages

Spanish and English.

Education

He obtained his Law Degree (J.D. equivalent), Escuela Libre de Derecho (ELD), Mexico City, 1988.


Mexico

Competition and antitrust

Within: Competition and antitrust

Von Wobeser y Sierra, SC has a dedicated eight-lawyer team led by the ‘deeply committedFernando Carreño, who is considered ‘one of the top counsel to go to in Mexico’. He is backed up by a ‘top-notch’, ‘business-oriented’ and ‘fantastically responsive’ team with ‘a real client obsession’. Key individuals include litigation partner Fernando Moreno for investigations work; and senior associate José Palomar, who has recently returned from a spell in New York. The firm has strong expertise in merger clearance, as well as major cartel and market investigations. Recent highlights on the non-contentious side included acting as co-counsel to Anheuser-Busch InBev on the significant domestic merger clearance issues related to its global takeover of SAB Miller. On the investigations front, the firm represented Mexican airline Volaris in relation to COFECE’s market investigation into the allocation of slots at Mexico City airport. Other clients include BMW, Mars and Nissan.

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International trade and customs

Within: International trade and customs

Mid-sized, full-service firm Von Wobeser y Sierra, SC has an established international trade practice that works across the entire sector but evidences a strong focus on NAFTA and maquiladora-related matters: ‘I regard them as go-to for US-Mexico cross-border matters’, commented one source. Recent mandates include advising Shaw Industries on a verification-of-origin procedure brought by the Mexican authorities in the US; Vircila International on the regularization of temporarily imported merchandise; and Trimas on the establishment of an IMMEX maquila entity. The six-strong team is led by Luis Miguel Jiménez, who has over 15 years’ in the sector: ‘experienced, responsive and reliable’, he has particular expertise on IMMEX matters and the automotive industry, and also in the verifications-of-origin niche. Key support comes from senior associate María de Lourdes Salazar who has increasing profile in the sector; and in a new hire the practice has added senior associate Mónica Reyes, increasing both its capacity and expertise. Also noted is ‘very fine’ tax partner Fernando Moreno who leans-in to the sector in relation to matters such as reductions and pay backs. Other work saw the team aid clients with the restructuring of both import and export inventory control systems (in line with IMMEX requirements); advice on the pros and cons of adhering to the IMMEX programme; and significant (and successful) litigation against the SAT. Clients include BMW, Siemens Healthcare Diagnostics, Fresenius Medical Care, and MARS.

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Tax

Within: Leading lawyers

Fernando Moreno - Von Wobeser y Sierra, SC

Within: Tax

Headline mandates at ‘full-service outlierVon Wobeser y Sierra, SC saw the team handle all tax matters related to BMW’s $1bn investment in a new luxury car factory located in San Luis Potosi; and Anheuser Busch InBev on the tax strategy for the acquisition of Cervecería Mexicana. ‘Eminent’ practice head Fernando Moreno is ‘a genuine senior figure in the tax arena’ and ‘really knowledgeable’; he has almost 30 years in the sector and his practice covers consulting, planning and litigation, with particular emphasis on treaty matters and tax minimization/efficiency. Key support comes from senior associate Jorge Diaz Carvajal, who focuses on tax, social security and international trade and customs (he too has a certain focus on treaty matters and the avoidance of double taxation. Further mandates include counsel to Knauf on the definition of its tax strategy in relation to the acquisition of mines in Mexico; Grupo Modelo with regard to the tax strategy for a $325m investment in a brewery pant and cannery in Yucatan; and Acqua Minerale San Benedetto on the tax aspects of the sale of its participation in various Mexican entities as part of a joint venture agreement with Peñafiel Aguas Minerales. In addition, the team receives a steady flow of litigious matters, a sub-sector where the firm has ‘considerable fire-power’ – most notably, head of litigation Marco Tulio Venegas. Other matters include counsel on tax analysis and efficiency matters, double tax agreements, and both transactional and non-transactional structuring work. Clients include Burger King, Horizon Global, Procter & Gamble, Cimentaciones Mexicanas and Robert Bosch.

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