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Cuesta Campos y Asociados S.C.

PASEO DE LA REFORMA 222, 9TH FLOOR, JUAREZ, MEXICO CITY, 06600, MEXICO
Tel:
Work +52 55 5540 1737
Fax:
Fax +52 55 5540 2254
Email:
Web:
www.cuestacampos.com
Bajío, Guadalajara, Mexico City

Mexico

Banking and finance
Banking and finance - ranked: tier 5

Cuesta Campos y Asociados S.C.

Mexican MERITAS alliance member, Cuesta Campos y Asociados S.C.’ ‘incredibly professional’ nine-strong banking and finance team principally advises foreign lenders on credits involving Mexico-based assets, although, as anticipated here last year, it has been developing capability in bankruptcy and restructuring and in the very topical fintech sub-sector. In addition to this, HSBC joined the firm’s already impressive roster of clients: the team assisted the bank with several operations, including a loan and consignment agreement entered into by the client in its capacity as collateral agent. One commentator appreciated the lawyers’ ‘values’ and ‘full knowledge of what they are doing: I never doubt that their work will be less than impeccable’. Other clients include Bank of America, Specialized Packaging Group / Estapack, Cerberus Business Financing, with the team’s expertise ranging from senior secured revolving asset-based credit facilities, to the restructuring of securities and pension systems, amongst other types of financing. The firm has an unusual geographical footprint with offices in Mexico City, Guadalajara and El Bajío, as well as affiliations with lawyers in other cities; the team is co-led by managing partner Hugo Cuesta and the ‘spectacularAzucena Marin.

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Corporate and M&A
Corporate and M&A - ranked: tier 3

Cuesta Campos y Asociados S.C.

Clients ‘could not ask for more’ from the lawyers at Cuesta Campos y Asociados S.C., whose ‘response times and availability are excellent’. The expanding firm, which has three offices across Mexico (in Mexico City, Guadalajara, and El Bajio), is popular with an impressive range of international companies; among them is major client Daimler, which the firm advised on its $1bn joint venture project with Nissan to develop a significant auto plant in Aguascalientes. The firm also advised traffic management company Kapsch TrafficCom on its takeover of SIMEX, a Mexican systems integration company. Other key clients include Nike, Loto System and Flextronics. Hugo Cuesta leads the highly rated team. Azucena Marindevelops trust and confidence’ and is praised for her ‘level of engagement’, while other key partners include Elena Robles and Fernando Cuesta.

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Intellectual property
Intellectual property - ranked: tier 4

Cuesta Campos y Asociados S.C.

The ‘superb’ IP practice at Cuesta Campos y Asociados S.C. provides ‘comprehensive advice’ and a ‘very complete and very well-executed service’. Mauricio Chozas is praised for his ‘broad knowledge in the field, and efficient and effective advice’, and together with the up-and-coming Javier Villanueva leads a team of ‘top-notch professionals covering a variety of industries’. Recent highlights include assisting Pharmacos Exakta in the filing of over 30 trade marks. Other major clients include Subway, Biofarma, and M&C Saatchi International.

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Labour and employment
Labour and employment - ranked: tier 3

Cuesta Campos y Asociados S.C.

The ‘excellent and helpful’ nine-lawyer team at Cuesta Campos y Asociados S.C., led by Carlos Ferran and the ‘outstandingGerardo Valencia, is ‘very professional’ and ‘always efficient’. The majority of the group’s work is on the consultancy side, including collective bargaining agreements, but it does also handle contentious matters. Clients include Nike, PepsiCo, and Huntsman Corporation.

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Real estate
Real estate - ranked: tier 3

Cuesta Campos y Asociados S.C.

Cuesta Campos y Asociados S.C.’ ‘top notch’ real estate practice is regarded by clients as ‘highly competent and knowledgeable’ and offering ‘excellent personalised customer service: replies are quick and the results are those desired’. The firm is part of the MERITAS global network, and, in addition to this, is able to offer the added value of good geographical reach, with offices in Mexico City, Guadalajara and El Bajío. In the latter two, the technology and the automotive manufacturing industries, respectively, are predominant, reflecting two of the sectors in which the practice has developed its real estate activity. Recent work highlights, for example, included assisting global electronics manufacturing company Sanmina with the review, drafting and negotiation of the energy supply agreements for its largest plant in Mexico (in the context of a strategic move to clean energy); and advising automotive industry supplier ZF Sachs, as tenant, on the preparation, negotiation, and closing of a built-to-suit and lease agreement. The team also advises on property acquisitions, bailments, surface rights, usufruct and easements and trusts, as well as related tax aspects, litigation, and environmental law. Principal associate Berenice Soto García heads the team. ‘She is a tenacious and capable lawyer, with excellent leadership skills and presentation’, said one client. Partner Azucena Marín worked with Soto García on several mandates; her broad practice covers M&A, competition law, and finance and real estate transactions. The practice also counts on the support of managing partner, corporate and finance specialist Hugo Cuesta, and of counsel Aciel Gaitan, who covers environmental matters, mainly in the Bajío region. In addition, the team hired two associates from Grant Thornton in May 2017. Other clients include Inter-American Development Bank, ABC Polymer, Orora, Flex, Daimler, Nike, and Xin Point.

Next generation

Berenice Soto García - Cuesta Campos y Asociados S.C.

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Further information on Cuesta Campos y Asociados S.C.

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Mexico

Offices in Guadalajara, Mexico City, and Bajío

Legal Developments in Mexico

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to
  • Notorious Marks

    Notorious marks or the declaration thereof, has always been an issue widely discussed in Mexico by the IP legal community. This is so because provisions of the Paris Convention dealing with this topic have for a long time been uses as an effort to cancel or nullify trademarks registered by Mexican authorities without really making an extensive evaluation of proposed denominations and without examining in depth if such marks may be potentially affecting rights acquired by third parties elsewhere. So, a specific regulation and legal frame that at least tries to resolve this issue is always a good start in the right direction.
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    Advertising in Mexico is governed by multiple bodies of law including for at least seven Federal Laws, five Regulations also of Federal application, a number of the so-called Mexican Official Standards (NOM's) and certain other laws and regulations applicable into specific States within the Republic of Mexico. All of them are focusing to establish the form and manners for producing and communicating advertising of products and services in Mexico.
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  • DEMONSTRATING USE OF TRADEMARKS UNDER MEXICAN LAW AND PRACTICE

    The evolution in the protection and enforcement of IP rights has also reached the Mexican practice. The traditional ways of defending a registered trademark on a non use contentious procedure have developed.
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    By Jose Luis Ramos-Zurita