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Work +1 212 790 9200
Fax +1 212 575 0671
Elmont, New York

Mary Kevlin

Work 212-790-9216
Cowan, Liebowitz & Latman, PC

Work Department

Copyright, Trademark, information Technology.


Partner. concentrates on all facets of trademark, copyright and unfair competition law.


United States Court of Appeals, Third Circuit, Hon. Dolores Sloviter, Law Clerk (1982 - 83) Named in New York "Super Women Lawyers" in Intellectual Property (2013) Named in New York "Super Lawyers" in Intellectual Property Law (2006 - 2012) Named in The Best Lawyers in America in Intellectual Property Law (American Lawyer Media, Inc. 2004, 2006, 2007, 2008, 2009), reprinted in New York magazine (December 2007, July 2007, July 2006, August 2005) Named in An International Who's Who of Trademark Lawyers (Law Business Research Ltd. 2007, 2005, 2004, 2003, 2002).


New York University Law School - Adjunct Professor (1993 - present) American Bar Association - Co-Chair, Section of Intellectual Property, Spring 2000 CLE Program; Chair, Copyright Division (1993 - 94 and 2002 - 03); Member of Council (1995 - 99); Chair, Authors Committee (2000 - 02); Chair, Copyright Internet Committee (2003 - 05); Chair, Copyright Litigation Committee (2005 - 06); Chair, Trademark Office Affairs (2007 - 08); Chair, Franchising Committee (2008 - 09), Vice Chair, CLE Teleconferencing Committee American Intellectual Property Law Association - Chair, Copyright Committee (2000 - 02) International Trademark Association - Executive Communications Committee (1994 - 96) Brand Names Education Foundation - Co-Chair, Pattishall Medal for Teaching Excellence Copyright Society of the U.S.A.


University of Pennsylvania Law School (JD 1982, magna cum laude; Order of the Coif; Associate Editor, University of Pennsylvania Law Review) Oxford University (MPhil 1973) Smith College (BA 1970, with distinction; Phi Beta Kappa).

United States: Intellectual property

Trademarks: litigation

Within: Trademarks: litigation

Cowan, Liebowitz & Latman, PC delivers ‘top-notch services with outstanding expertise’, acting on ‘all types of complex issues relating to trademark litigation’. Co-head Richard Mandel is representing Sony Pictures Television in a trademark infringement and dilution action; the matter concerns the introduction of a new beer named ‘BREAKING BUD’ by a craft brewery, the logo format of which is argued to resemble that of the client’s Breaking Bad television series. In another case highlight, Mary Kevlin successfully acted for Major League Baseball Properties in trademark cancellation proceedings against the supplemental registration of ‘MAJOR LEAGUE ZOMBIE HUNTER & Design’. Eric Shimanoff and Jonathan King also lead the team, which includes the ‘outstanding lawyer and advocateJoel Karni Schmidt, the ‘responsive and thoroughDeborah Squiers and the ‘deeply knowledgeable’ Jeffrey Epstein. The firm is based in New York.

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Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Within: Trademarks: non-contentious (including prosecution, portfolio management and licensing)

The practice at New York-based Cowan, Liebowitz & Latman, PC is praised for its ‘excellent’ attorneys, ‘client-oriented’ service and ‘outstanding expertise’. It acts on the full range of domestic and international trademark prosecution matters and is jointly led by Lynn Fruchter and the ‘highly responsiveDeborah Squiers. Fruchter recently acted for Sony Pictures Entertainment, supervising international trademark registrations for the merchandising of Jumanji, Men in Black and Ghostbusters. In another highlight, the 'outstanding' Jeffrey Epstein handled the searching, clearance and filing program for the worldwide rebranding of Liberty Interactive Corporation as Qurate Retail. Other recommended names are Mary Kevlin, William Borchard and the ‘very friendly and attentiveJoel Karni Schmidt.

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