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Michael Elkin
- Tel:
- Work (212) 294-6729
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Work Department
Copyright, Entertainment, and Digital Media
Position
http://www.winston.com/en/who-we-are/attorneys/elkin-michael-s.html
United States: Intellectual property
Copyright
Within: Leading lawyers
Michael Elkin - Winston & Strawn LLP
Within: Copyright
Winston & Strawn LLP has formidable expertise in the digital service provider and content distribution space and represents major players in technology, new media and entertainment in a number of bet-the-industry copyright lawsuits. Alongside contentious work, the firm has a notable advisory practice and a strong transactional focus. The team successfully appealed a $25m award to BMG Rights Management on behalf of cable company Cox Enterprises, in a case concerning service-user copyright infringements. It also secured favorable terms for Amazon in the Phonorecords III rate-setting case. In New York, Michael Elkin successfully represented PepsiCo against advertising agency Betty, which alleged Pepsi’s 2016 Joy of Dance Super Bowl halftime advertisement was derived from a copyright infringement. Thomas Lane in New York, Jennifer Golinveaux in San Francisco and Erin Ranahan in Los Angeles are also recommended.
United States: Media, technology and telecoms
Advertising and marketing: litigation
Within: Advertising and marketing: litigation
Winston & Strawn LLP’s litigation team includes Ronald Rothstein in Chicago and Charlotte-based Amanda Groves; Groves is defending Dollar General in a putative class action alleging the client’s DG Body Soothing Aloe Gel doesn’t contain aloe vera, as claimed on the label, and Rothstein is acting for Big Heart Pet Brands in a putative class action regarding the ‘All Natural’ labeling of various pet food products. Clients also praise ‘excellent litigator’ Michael Elkin in New York, who is representing PepsiCo in litigation brought by advertising agency Betty, which alleges that PepsiCo’s 2016 Super Bowl commercial was originally its concept; and Chicago-based product liability specialist Scott Glauberman, who is defending Abbott Laboratories in false advertising litigation in which plaintiffs allege that the labeling of Abbott’s AdvantEdge and Myoplex nutrition bars misrepresents the products’ nutritional values.