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Sheppard, Mullin, Richter & Hampton LLP

1901 AVENUE OF THE STARS, SUITE 1600, LOS ANGELES, CA 90067, USA
Tel:
Work +1 310 228 3700
Fax:
Fax +1 310 228 3701
Web:
www.sheppardmullin.com
Beijing, Brussels, Century City, Chicago, Dallas, London and 10 more

Brian Pass

Tel:
Work 310.228.2255
Email:
Sheppard, Mullin, Richter & Hampton LLP

Work Department

Entertainment, Technology and Advertising and Intellectual Property

Position

Brian Pass is a partner in the Entertainment, Technology and Advertising and Intellectual Property Practice Groups in the firm's Century City office.

Career

Mr. Pass advises clients in all aspects of technology and media transactions, including the licensing, development and distribution of computer software and hardware; internet and new media licensing, development and marketing; online advertising; video gaming; IT and business process outsourcing; intellectual property and trade secret protection; broadband communications; interactive television and e-commerce. Mr. Pass also advises companies on internet privacy and other regulatory issues affecting the Internet and e-commerce. Before joining Sheppard Mullin, Mr. Pass was a partner at Brown Raysman. Prior to that he co-founded Passport New Media and served as its President and CEO. He led the development of Passport's critically acclaimed children's Internet service, Your Own World. At Passport, Mr. Pass raised $7.5 million in venture capital, while concluding numerous third-party content partnerships and negotiating key technology and distribution relationships. Prior to forming Passport, Mr. Pass served as Vice President & General Counsel at americast, a joint venture of The Walt Disney Corporation and several of the Baby Bell telephone companies to develop interactive digital television services. In addition to advising the americast partnership and its board on all general corporate matters, Mr. Pass negotiated and administered numerous technology purchasing and licensing agreements including a $1 billion set-top box purchase agreement; an $80 million dollar hardware purchase agreement; a multimillion dollar intellectual property licensing agreement and numerous software development and licensing agreements.

Education

J.D., University of California, Los Angeles, 1991; B.A., Wesleyan University, 1986, high honors


United States: Media, technology and telecoms

Advertising and marketing: transactional and regulatory

Within: Advertising and marketing: transactional and regulatory

The ‘personable, reliable and knowledgeableBrian Anderson in San Francisco and New York-based Paul Garrity jointly lead Sheppard, Mullin, Richter & Hampton LLP’s ‘responsive and commercial’ department, which is highly regarded for its work negotiating sports marketing agreements and endorsement agreements; structuring online, mobile and branded entertainment initiatives; and assisting with compliance issues. Anderson recently handled Net-a-Porter’s global marketing campaign with the Good+ Foundation and assisted multiple clients, including 23andMe, Kate Spade and TaylorMade Golf, with all aspects of their promotional campaigns. New York-based Theodore Max is the key name for fashion companies; he counts Chanel, Swarovski, SuperGroup and Kenneth Cole Productions as clients. Brian Pass in Century City and Liisa Thomas in Chicago are also recommended; Thomas joined in 2017 from Winston & Strawn LLP and provides Tillster and Live Nation with advertising support.

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Technology: transactions

Within: Technology: transactions

In addition to standard IT systems and software experts, Sheppard, Mullin, Richter & Hampton LLP’s team includes specialists in healthcare IT, fashion and apparel, retail, consumer products, sports equipment, entertainment, and digital media. Brian Anderson in San Francisco is highly rated; Del Mar’s Michael Orlando acted for adidas in the technology and outsourcing aspects of the sale of Taylor Made Golf Company and affiliated golf brands; and Century City-based Brian Pass advised Snap on a $2bn cloud services agreement with Google.

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